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  4. > North America Plant Protein Market- By Product Type, Application and Geography-Market Shares, Forecasts And Trends (2015 —2020)

The North America plant based protein market has estimated to be $XX billion in 2014 and expected to reach $XX billion by 2020 at a CAGR of XX% during the forecasted period from 2015-2020. North America accounts for the largest market share of XX% in the plant protein market owing to the high consumption of plant based protein products globally. US being the leader in the region both in terms of value and volume and growing at a fastest CAGR followed by Canada and Mexico in plant protein market. Plant based proteins derived from sources such as soy, wheat and other vegetables are excellent source of protein in the diet paving an advantage for low calorie diet. Increased health awareness and weight maintenance in the region has boosted the demand of plant proteins ingredients.

General application of plant proteins are in food and beverages industries, pharmaceutical industries, animal feed and neutraceutical industries. In North America all age groups are consuming plant proteins for muscle building, growth and weight maintenance purpose. The major application in food products is seen in the infant formula products and in sports nutrition products. Protein bars is the fastest growing trend in sports nutrition in the region.

Plant protein contains low cholesterol and saturated fat which triggers the nutritional value as a key driving factor for the market. Increase in demand of protein, increase in population, innovative technologies, sustainable source and cost competitiveness being the major driver for the market. Raising consumer awareness towards vegan protein majorly in the adult age group and benefits of plant protein is also driving the market. Cost effectiveness of plant protein in comparison to animal protein being a moderate driver for the market in North America. However stringent government regulations for the raw materials like GMO soya, wheat protein allergen, low sensory profile of plant proteins and less consumer awareness about the plant based protein being a restrain for the market.

Market segmentation is done on the basis of protein type, applications, source and region. Major application of plant proteins is dominated by food and beverage sector of which sports drink took a leading position followed by the meat substitute, RTD, bakery and confectionery division. Innovative technologies continuously focusing on developing more likely meat product as a suitable meat alternative from the plant protein source and has raised the demand of meat free diet among consumers. Beverages including soya has increased a CAGR of xx% in the previous two years in U.S. Plant based protein chocolates and ice-creams are also an emerging trend in the market which is expected to show a healthy growth in future. Animal feed industry is also using plant based protein source as a feed ingredient in the market. Market segmentation on the source type includes soy, wheat, pea, other vegetable source, nuts and seeds. Soy protein source in the market constitutes the largest share due to its health benefits followed by wheat protein and other vegetable source. Protein isolates, concentrates and textured protein are the various forms of plant proteins available in the regional market. Protein isolates being the purest form constitutes the highest price among all types.

Vegan protein market segment in the North America is dominated by US with the largest share in the market of around xx% followed by Canada, Mexico and other countries. Mexico is expected to show a healthy CAGR in the future during the forecasted period.

The competitive players in the market are ADM Co. (US), Cargill Inc., Ajinomoto (US), Kerry Ingredients, and Glanbia nutritionals. The key companies continues on investing in R&D for new innovative improved products, merges and acquisitions, partnerships for their successful business market.

Key Deliverables

1. Market analysis for the North America Plant protein Market, with region specific assessments and competition analysis on North America and regional scales

2. Market definition along with the identification of key drivers and restraints

3. Identification of factors instrumental in changing the market scenarios, rising prospective opportunities, and identification of key companies that can influence this market on a North America and regional scale

4. Extensively researched competitive landscape section with profiles of major companies along with their market shares

5. Identification and analysis of the macro and micro factors that affect the North America Plant protein Market on both North America and regional scales

6. A comprehensive list of key market players along with the analysis of their current strategic interests and key financial information

7. A wide-ranging knowledge and insights about the major players in this industry and the key strategies adopted by them to sustain and grow in the studied market

8. Insights on the major countries/regions in which this industry is blooming and to also identify the regions that are still untapped

Table Of Contents

North America Plant Protein Market- By Product Type, Application and Geography-Market Shares, Forecasts And Trends (2015 —2020)

1.1 Research Methodology

1.2 Definition of the Market

1.3 Report Description



3.1 Introduction

3.2 Market Dynamics

3.2.1 Drivers Increased demand of protein products Growth in urbanization Inclination towards health awareness Innovation in food technology Intolerance of animal protein Cost competitiveness

3.2.2 Restraint Rising cost of agriculture commodities Sensory properties of plant protein Government Regulations Gluten allergic consumers

3.2.3 Opportunity Sustainabile source Increase in health awareness Increasing demand of vegan diet

3.2.4 Porter's Five Forces Analysis Bargaining Power of Suppliers Bargaining Power of Buyers Threat of New Entrants Threat of Substitute Products and Services Degree of Competition


4.1 By Application

4.1.1 Food Ingredients Energy and sports drink Meat Analogues Beverages Bakery and confectionery Ready to eat

4.1.2 Pharmaceuticals

4.1.3 Animal Feed

4.2 By source

4.2.1 Wheat Protein

4.2.2 Soy Protein

4.2.3 Pea Protein

4.2.4 Other vegetable Protein

4.3 By Type

4.3.1 Protein Isolate

4.3.2 Protein Concentrate

4.3.3 Textured Protein

4.4 By Geography

4.4.1 North America U.S. Canada Mexico Others

5. Competitive Landscape

5.1 Mergers and Acquisitions

5.2 Joint Ventures

5.3 New Product Launches

5.4 Most active companies by market strategies

5.5 Market Share Analysis

6. Company Profiles

6.1 Archer Daniels Midland Company (U.S)

6.2 Kerry Group (Ireland)

6.3 Cargill Incorporated U.S

6.4 E.I Du Pont de company(U.S)

6.5 Omega Protein Corporation (U.S.)

6.6 Amco Proteins (U.S)

6.7 Scoular Company's Food Ingredient

6.8 Reliance Private label supplements

6.9 Axiom's Foods

6.10 Roquette Foods

6.11 Manitoba harvest hemp foods

6.12 Sodrugestvo Groups

6.13 Sunwarrior(Sun Brothers, LLC)(U.S)

6.14 Growing Naturals, LLC

6.15 Glanbia nutritionals

6.16 Pinnacle Foods Inc.

6.17 Ajjinomoto co.Inc.

6.18 Azaki Gulico Co., Ltd.

6.19 Kyowa Hakko Kogyo Co., Ltd.

6.20 Showa Sangyo Co., Ltd.

6.21 Azaki Gulico Co., Ltd.

6.22 Kyowa Hakko Kogyo Co., Ltd.

6.23 Showa Sangyo Co., Ltd.

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