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This report from PayNXT360 provides a strategic analysis of prepaid (pay before) cards, offering a wealth of insights to help companies understand this growing but quickly changing market:
- Market dynamics: Provides a comprehensive view on size and structure, industry dynamics, market trends, consumer attitude and behaviour, and competitive landscape in prepaid card industry.
- Open loop and closed loop: Provides market estimates and forecasts to assess opportunities in open loop and closed loop prepaid market segments. Details four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid card categories: Details market opportunities across 11 market segments in prepaid cards for the period 2011-2020 and identifies potential risks, and consumer adoption.
- Benchmarking and risk index: Benchmarks the prepaid card industry in the country with key global markets along with a risk assessment through PayNXT360’s proprietary Prepaid Cards Industry Risk Index (PCIRI).
- Consumer attitude and behaviour: Drawing from proprietary survey results, this report identifies and interprets key prepaid KPIs, including spend by age, gender, and income level. In addition, it provides an overview of how consumers are currently using prepaid cards across five key categories – travel, bill payment, retail spend, cash withdrawal, and P2P transfers. It also provides a breakdown by transaction size.
- Retail spend: Breaks down retail spend across 11 categories to provide detailed insights on consumer behaviour and changing dynamics of prepaid card spend.
- Gift cards: Drawing from proprietary survey results, this report provides in-depth analysis of opportunities in both open loop and closed loop prepaid gift card categories. Assesses consumer behaviour by type of consumer (retail and corporate), gifting occasion, card type (paper, plastic, digital), and market share by retail categories.
- Innovation and market strategies: Explores prepaid card strategies, including innovations across categories, competitive positioning, and new product launches.

Scope
- Market data and insights: It details market opportunities across 15 market segments in prepaid cards for the period 2011-2020 and identifies potential risks. Market estimates and forecasts assess overall prepaid card industry on four essential KPIs – number of cards in circulation, number of transactions, load value, and value of transactions.
- Prepaid segments by card function: Closed loop and open loop segments
- Prepaid card categories: Gift Cards, Teen and Campus Cards, General Purpose Reloadable Cards, Remittance Cards, Travel Cards, Business Expense Cards, Payroll Cards, Corporate Incentive Cards, Consumer Incentives, Government Benefit & Other Program Cards, Healthcare & Insurance Cards
- Consumer segments: Retail, Corporate, and Public Sector
- Consumer spend segments: Age, Income, Gender
- Retail spend categories: Food and Grocery, Health & Beauty, Apparel and Footwear, Books / Music / Video, Consumer Electronics, Pharmacy and Wellness, Gas Station, Restaurants & Bars, Toys, Kids & Babies, Media and Entertainment, Services

Reasons to Purchase
- In-depth understanding of prepaid card market dynamics: Understand market opportunity, key trends and drivers along with five year forecast (2011-2020) for over 15 segments and sub-segments of prepaid cards.
- Develop market specific strategies: Identify growth segments and target specific opportunities to formulate your prepaid cards strategy; assess market specific key trends, drivers and risks in prepaid cards industry.
- Get insights into consumer attitude and behaviour: Understand changing consumer attitude and behaviour and boost ROI. Get detailed insights into retail spend through prepaid cards.
- Establish market attractiveness: Gain insights into market attractiveness relative to other global markets through PayNXT360’s proprietary Prepaid Cards Industry Attractiveness and Risk Index.
- Explore innovation and competitive strategy: Understand the competitive landscape, major players, and prepaid card market innovation.

Table Of Contents

Australia Prepaid Cards Business and Investment Opportunities - Market Size and Forecast (2011-2020), Targeting Strategies, Analysis of Business Trends, Consumer Attitude and Behaviour, Retail Spend, Market Risk, Competitive Landscape and Market Innovation
1. About this Report
1.1 Summary
1.2 Scope
1.3 Methodology
1.4 Definitions
1.5 About PayNXT360
1.6 Related Research
1.7 Disclaimer
2. Australia Prepaid Card - Analysis and Opinion on Market Dynamics, Strategy, and Product Innovation
2.1 Analysis of Key Market Dynamics and Drivers
2.2 Strategy and Product Innovation
2.3 Market Opportunities across Key Prepaid Card Segments
3. Australia Prepaid Card Industry Market Attractiveness
3.1 Prepaid Card Market Size and Future Growth Dynamics by Key Performance Indicators
3.1.1 Australia Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
3.1.2 Australia Prepaid Card - Transaction Value Trend Analysis, 2011-2020
3.1.3 Australia Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
3.1.4 Australia Prepaid Card - Number of Cards Trend Analysis, 2011-2020
3.2 Market Share Analysis by Functional Attributes - Open Loop vs. Closed Loop, 2011 - 2020
3.3 Prepaid Card Market Share Analysis by Consumer Segments
3.4 Benchmarking Australia Open Loop with Key Global Markets
3.4.1 Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
3.4.2 Prepaid Cards Market Opportunity - Global Benchmarking in Value Terms, 2011-2020
3.4.3 PayNXT360 Global Prepaid Card Risk Index
3.5 Prepaid Card Fraud Statistics
4. Australia Open Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
4.1 Trend Analysis by Key Performance Indicators
4.1.1 Open Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
4.1.2 Open Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
4.1.3 Open Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
4.1.4 Open Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
4.2 Market Share Analysis by Open Loop Prepaid Card Categories
5. Australia Closed Loop Prepaid Card Future Growth Dynamics, 2011 - 2020
5.1 Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis, 2011-2020
5.2 Closed Loop Prepaid Card - Transaction Value Trend Analysis, 2011-2020
5.3 Closed Loop Prepaid Card - Transaction Volume Trend Analysis, 2011-2020
5.4 Closed Loop Prepaid Card - Number of Cards Trend Analysis, 2011-2020
6. Australia Prepaid Cards Consumer Usage Trends
6.1 Prepaid Card Spend Analysis by Age Group
6.1.1 Trend Analysis by Age Group in Value Terms
6.1.2 Trend Analysis by Age Group in Volume Terms
6.2 Prepaid Card Transaction Value and Volume Analysis by Income Group
6.2.1 Trend Analysis by Income Group in Value Terms
6.2.2 Trend Analysis by Income Group in Volume Terms
6.3 Prepaid Card Transaction Value Analysis by Gender
6.4 Prepaid Cards Usage Analysis
6.5 Prepaid Cards Analysis by Transaction Size
7. Australia Open Loop Prepaid Cards Retail Spend Dynamics
7.1 Spend Analysis by Retail Segment, Value
7.2 Spend Analysis by Retail Segment, Volume
7.3 Prepaid Penetration by Retail Categories
8. Australia Gift Cards Market Size and Forecast, 2011-2020
8.1 Gift Cards - Transaction Value Trend Analysis, 2011-2020
8.2 Market Size and Forecast by Functional Attribute
8.2.1 Open Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
8.2.2 Closed Loop Gift Card - Transaction Value Trend Analysis, 2011-2020
8.3 Market Size and Forecast by Consumer Segments
8.3.1 Trend Analysis by Retail Consumer Segment
8.3.2 Trend Analysis by Corporate Consumer Segment
8.4 Market Share Analysis by Retail Categories
8.5 Market Share Analysis by Gifting Occasion
8.6 Market Share Analysis by Card Type
8.7 Market Share Analysis by Purchase Location
9. Australia Corporate Prepaid Cards Market Size and Forecast, 2011-2020
9.1 Corporate Prepaid Card - Transaction Value Trend Analysis, 2011-2020
9.2 Analysis by Key Corporate Prepaid Card Categories
9.2.1 Prepaid Business Expense Card - Transaction Value Trend Analysis, 2011-2020
9.2.2 Payroll Card - Transaction Value Trend Analysis, 2011-2020
9.2.3 Corporate Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
9.2.4 Consumer Incentive Prepaid Card - Transaction Value Trend Analysis, 2011-2020
10. Australia Government / Benefit Prepaid Cards Market Size and Forecast, 2011-2020
11. Australia General Purpose Prepaid Cards Market Size and Future Growth Dynamics
12. Australia Travel Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
13. Australia Remittance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
14. Australia Teen and Campus Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020
15. Australia Healthcare and Insurance Prepaid Cards Transaction Value Trend Analysis and Forecast, 2011-2020

List of Figures
Figure 1: PayNXT360's Methodology Framework
Figure 2: Australia Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 3: Australia Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 4: Australia Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 5: Australia Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 6: Australia Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Figure 7: Australia Prepaid Card Market Share Analysis by Consumer Segments (Value)
Figure 8: Global Prepaid Card Industry Snapshot - Top 40 Markets and Hotspots
Figure 9: Prepaid Cards Benchmarking Australia Open Loop with Key Global Markets, 2011-2020
Figure 10: PayNXT360 Global Prepaid Card Risk Index, 2015
Figure 11: Australia Prepaid Cards Fraud Statistics by Type of Fraud, 2011-2020
Figure 12: Australia Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 13: Australia Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 14: Australia Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 15: Australia Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 16: Australia Open Loop Prepaid Card - Market Share Analysis by Open Loop Prepaid Card Categories
Figure 17: Australia Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Figure 18: Australia Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 19: Australia Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Figure 20: Australia Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Figure 21: Australia Prepaid Card - Trend Analysis by Age Group in Transaction Value Terms
Figure 22: Australia Prepaid Card - Trend Analysis by Age Group in Volume Terms
Figure 23: Australia Prepaid Card - Trend Analysis by Income Group in Value Terms
Figure 24: Australia Prepaid Card - Trend Analysis by Income Group in Volume Terms
Figure 25: Australia Prepaid Card - Trend Analysis by Gender in Value Terms
Figure 26: Australia Prepaid Card - Usage Analysis
Figure 27: Australia Prepaid Card - Analysis by Transaction Size
Figure 28: Australia Prepaid Card - Spend Analysis by Retail Segment, Value
Figure 29: Australia Prepaid Card - Spend Analysis by Retail Segment, Volume
Figure 30: Australia Prepaid Card - Prepaid Penetration by Retail Categories
Figure 31: Australia Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 32: Australia Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 33: Australia Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 34: Australia Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 35: Australia Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (Transaction Value in US$ Million), 2011-2020
Figure 36: Australia Prepaid Gift Card - Market Share Analysis by Retail Categories (by Value)
Figure 37: Australia Prepaid Gift Card - Market Share Analysis by Gifting Occasion (by Value)
Figure 38: Australia Prepaid Gift Card - Market Share Analysis by Card Type (by Value)
Figure 39: Australia Prepaid Gift Card - Market Share Analysis by Purchase Location (by Value)
Figure 40: Australia Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 41: Australia Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 42: Australia Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 43: Australia Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 44: Australia Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 45: Australia Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 46: Australia General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 47: Australia Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 48: Australia Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 49: Australia Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Figure 50: Australia Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

List of Tables
Table 1: Australia Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 2: Australia Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 3: Australia Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 4: Australia Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 5: Australia Prepaid Cards - Market Share Analysis (Value) by Open Loop vs. Closed Loop, 2011 - 2020
Table 6: Australia Open Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 7: Australia Open Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 8: Australia Open Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 9: Australia Open Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 10: Australia Closed Loop Prepaid Card - Gross Dollar Value Trend Analysis (US$ Million), 2011-2020
Table 11: Australia Closed Loop Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 12: Australia Closed Loop Prepaid Card - Transaction Volume Trend Analysis (Million), 2011-2020
Table 13: Australia Closed Loop Prepaid Card - Number of Cards Trend Analysis (‘000), 2011-2020
Table 14: Australia Gift Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 15: Australia Open Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 16: Australia Closed Loop Prepaid Gift Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 17: Australia Prepaid Gift Card - Market Size and Forecast by Retail Consumer Segment (US$ Million), 2011-2020
Table 18: Australia Prepaid Gift Card - Market Size and Forecast by Corporate Consumer Segment (US$ Million), 2011-2020
Table 19: Australia Corporate Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 20: Australia Business Expense Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 21: Australia Payroll Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 22: Australia Corporate Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 23: Australia Consumer Incentive Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 24: Australia Government Benefit and Other Program Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 25: Australia General Purpose Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 26: Australia Open Loop Travel Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 27: Australia Remittance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 28: Australia Teen and Campus Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020
Table 29: Australia Insurance Prepaid Card - Transaction Value Trend Analysis (US$ Million), 2011-2020

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