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Recreation can be termed as a pastime, diversion, exercise or other resource for relaxation and enjoyment. Recreational activities are often done for enjoyment, amusement or pleasure. Recreational activities include taking part in sporting activities and visiting museums, historical sites, zoos and parks and also witnessing spectator sports and events. Gambling except casino hotels can also be considered to be part of recreation market.
The total value of the recreation market globally in 2014 was $1,338 billion. Related to a world population of more than 7 billion in 2014 this equates to about $191 per person globally. Given that World Domestic Product was approximately $78 trillion in 2014, the market makes up about 6.9% of the global economy.
Big Data and the analytical software provides a wealth of data to improve services, efficiency and boost food and beverage sales for recreation companies. It also provides vital intelligence for planning the future staffing and location of new rides, restaurants, shops and services. In April 2014, Belgium based Bobbejaanland deployed FortiPresence, a real-time visitor presence analytics system which allows it to track visitor density minute-by-minute.
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