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Food and Beverage Industry Value Chain in Turkey 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 51 pages

Food and Beverage Industry Value Chain in Turkey : Urbanization and Rising Middle Class Income Driving Demand for Processed Food

The highly fragmented structure of the food and beverage distribution market is quite normal, considering the size of the market and its large geographical coverage. However, due to urbanization in the recent years, the market has been becoming more consolidated, especially in large cities and the more urbanized regions of Turkey. This situation creates a bigger market in the food and beverage industry for primary supply to the end users in the value chain. The study focuses on the industry value chain of food and beverage and provides key drivers and restraints, market trends and analysis, distribution channel market structure, and the competitive analysis.

Executive Summary—Key Findings

Turkish food and beverage producers are enhancing and streamlining their production process to satisfy a growing home market with increasing standard of living in the country. The Turkish food and beverage (F&B) Industry production was worth $ billion in 2015.

In 2015, the market value for retail, hotels, restaurants, and cafes (HoReCa) and bazaars was at about $ billion, which is expected to grow due to higher incomes, continued urbanization, and rising tourism.
Turkey with its strong agriculture capabilities can cater to most of the local demand; as a result food imports comprised only % of the total market in 2015.

Turkey is both an important exporter and importer of both agricultural goods and processed food and beverage. In 2015, the country exported about $ billion of agricultural products and $ billion of processed food, and imported agricultural goods worth $ billion and processed food worth $ billion.

The growth of the middle-class population in Turkey will have a positive impact on the HoReCa segment in the cash and carry market.

Growth in e-retailing and convenience stores is expected in the future, while discount stores dominate the market at present.

Table Of Contents

Food and Beverage Industry Value Chain in Turkey 
1EXECUTIVE SUMMARY

Executive Summary
1 Executive Summary—Key Findings
2 Turkey—Market Snapshot
3 Food and Beverage (FandB) Industry Value Chain—Market Size by Layers

2MARKET OVERVIEW

Market Overview
1 Research Scope and Objective
2 Market Outlook—Food and Beverage Industry
3 Four Layers of the Value Chain—Food and Beverage Industry
4 Food Processing—Value of Production by Segments
5 Food Processing—Key Facts
6 Food Distribution—Supply Type
7 Food Distribution—Market Size and Breakdown by Channels
8 End Users—Market Size and Breakdown by Sales Channels
9 Food and Beverage Industry Value Chain End Users—Key Facts
10 Distribution and Retail Channel Index
11 Distribution Channel Structure—Type of Companies
12 Cash and Carry—Industry Attractiveness Snapshot

3MARKET TRENDS AND ANALYSIS

Market Trends and Analysis
1 Key Market Trends and Roadmap
2 Trend 1—Cutting out Traditional Middle Men
3 Trend 3—Urbanization
4 Trend 4—Social Trends in Turkey
5 The Gen Y Phenomenon—The Young Population of Turkey
6 She-economy—Women Empowerment in Turkey
7 The Middle Bulge—The Middle Class Consumers' Growth in Turkey
8 Trend 2—Cash and Carry Evolution
9 Bricks and Clicks Model
10 Impact of the Social Trends

4DRIVERS AND RESTRAINTS

Drivers and Restraints
1 Market Drivers
2 Market Restraints

5COMPETITIVE LANDSCAPE AND ANALYSIS

Competitive Landscape and Analysis
1 Key Participants of the Distribution Channel—Discounters, Hyper/ Supermarkets, Cash and Carry
2 Key Mergers and Acquisitions in Turkish Retail Sector
3 Key Participants—Tier 1 Food Industry Channel Distributors
4 Key Participants—Processed Foods

6CONCLUSIONS

Conclusions
1 Food and Beverage Industry—Key Conclusions
2 Legal Disclaimer

7APPENDIX

Appendix
1 Distribution Formats—Retail

8THE FROST and SULLIVAN STORY

The Frost and Sullivan Story
1 The Frost and Sullivan Story
2 Value Proposition—Future of Your Company and Career
3 Global Perspective
4 Industry Convergence
5 360º Research Perspective
6 Implementation Excellence
7 Our Blue Ocean Strategy

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