1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices Market Trends

Ensuring Profitable Customer Web Experiences 

  • February 2016
  • 26 pages
  • Frost & Sullivan
Report ID: 3612612

Summary

Table of Contents

Ensuring Profitable Customer Web Experiences : Sharp Mobile-Friendly Design, Content, Data Analysis, Testing Key to Successful Web Experiences


Introduction

Most customer relationships now begin on the web. Many of these engagements are for increasingly complex sales, service, and support opportunities and issues. Many of these interactions occur over customers’ mobile devices. Web experience personalization, bolstered by web site testing, increases sales, raises order values, and generates greater customer satisfaction and loyalty.

But web personalization (coupled with attractive, customer-intuitive sites), is not a simple or inexpensive strategy to execute. In order to be successful, there are institutional as well as technology hurdles to overcome. Customers are fickle and trends change quickly. Companies must be savvy in how they implement their programs.

Web Personalization Trends

- Increased consumer expectations. Consumers are empowered. They research before they buy. They also influence others’ buying decisions through social media. They are acutely aware of their worth to companies in today’s slow growth and highly competitive economy. But consumers also are time-pressed (often multitasking) and commonly mobile. They also are technology and web savvy. They expect fresh, high-quality, personalized, and consistent web and omnichannel experiences, based on companies’ knowledge of them as customers.

- Sharpened and mobile-focused design. Increasingly, customers use mobile devices to access the web and that is setting the tone for personalization. Companies are responding by incorporating clean, highly functional, and intuitive site designs. They are taking cues from tablet form factors as they begin to approximate those on laptops, while remaining mobile- and touch- rather than type-interactive. Companies are refining what content is the most important to show on any one page to avoid overloading customers. They are employing user-device responsive design, infinite scrolling, and also shorter fill-out forms to compensate for poor mobile typing experiences.

- Web interaction growth. Web personalization strategies incorporate customer-intuitive and device-agnostic engagement portals. Frost & Sullivan forecasts that digital (web, mobile, chat, video, and social media) customer interactions, will increase considerably over the next five years. Moreover, customer use of digital channels, for the first time, is expected to exceed that of the traditional channels (voice, IVR, and email).

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 60 Million searchable statistics with tables, figures & datasets
  • More than 25,000 trusted sources
  • Single User License — provides access to the report by one individual.
  • Department License — allows you to share the report with up to 5 users
  • Site License — allows the report to be shared amongst all employees in a defined country
  • Corporate License — allows for complete access, globally.

Veronica helps you find the right report:

Testimonials

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

We were impressed with the support that ReportLinker’s research specialists’ team provided. The report we purchased was useful and provided exactly what we want.

Category Manager at
Ikea

ReportLinker gave access to reliable and useful data while avoiding dispersing resources and spending too much time on unnecessary research.

Executive Director at
PwC Advisory

The customer service was fast, responsive, and 100% professional in all my dealings (...) If we have more research needs, I'll certainly prioritize working with ReportLinker!

Scott Griffith

Vice President Marketing at
Maurice Sporting Goods

The research specialist provided prompt, helpful instructions for accessing ReportLinker's product. He also followed up to make sure everything went smoothly and to ensure an easy transition to the next stage of my research

Jessica P Huffman

Research Associate at
American Transportation Research Institute

Excellent customer service. Very responsive and fast.

Director, Corporate Strategy at
Ingredion

I reached out to ReportLinker for a detailed market study on the Air Treatment industry. The quality of the report, the research specialist’s willingness to solve my queries exceeded my expectations. I would definitely recommend ReportLinker for in-depth industry information.

Mariana Mendoza

Global Platform Senior Manager at
Whirlpool Corporation

Thanks! I like what you've provided and will certainly come back if I need to do further research works.

Bee Hin Png

CEO at
LDR Pte Ltd

The research specialist advised us on the best content for our needs and provided a great report and follow-up, thanks very much we shall look at ReportLinker in the future.

Kate Merrick

Global Marketing Manager at
Eurotherm by Schneider Electric

Purchase Reports From Reputable Market Research Publishers
Computers & Tablets

Computers & Tablets

  • $ 8600
  • Industry report
  • March 2017
  • by GlobalData

Computers & Tablets Summary Computers and Tablets in United Kingdom (UK) will grow at a modest 0.4% in 2017, as price inflation reduces consumer appetite to spend on big-ticket items. The market will recove ...

Smartphones: worldwide trends and forecasts 2016–2021

Smartphones: worldwide trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • April 2017
  • by Analysys Mason

"Smartphone sales in mature markets are approaching saturation, while developing markets will continue to see healthy sales growth until 2021." This report analyses the smartphone market and describes ...

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Mobile services will account for 86.2% of the telecoms service revenue in Sub-Saharan Africa in 2021." This report provides: - an interim update of our 5-year forecast (previously published in Octobe ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.