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Publishers Need to Bring a Data-Driven Approach to Video to Grow Ad Revenue : Most Video Publishers and Content Owners Do not Effectively Engage Audiences, Resulting in Poor ROI
In the eCommerce space, Amazon has long utilized advances in machine learning and data science to become a prime example of customer relationship management and obtaining the most ROI. Publishers should learn from the eCommerce market and bring the data-driven approach of one-to-one marketing to video programming. By utilizing the best practices of customer relationship management to video, publishers could better engage audiences and grow viewership.
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