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  3. > Asia-Pacific Agriculture Films Market By Type, By Application – Analysis and Forecast to 2020

The Asia-Pacific agriculture films market is growing due to factors, such as increase in the efforts for improving agricultural output, increase in the area under controlled-environment agriculture, and growing demand for agriculture films from the dairy industry. However, high cost of installation of agriculture films, adverse effects of plastics on the environment, and increased usage of biodegradable films in the emerging countries are the factors restraining the growth of the Asia-Pacific agriculture films market. Continuous developments in the countries such as China and India are paving new opportunities for the growth of the Asia-Pacific agriculture films market.

On the basis of type, the Asia-Pacific agriculture films market has been segmented into LDPE, LLDPE, HDPE, EVA, and reclaim, among others. Among types, the LLDPE segment led the Asia-Pacific agriculture films market in 2014. It was followed by the LDPE segment. The reclaim segment is projected to be the fastest-growing segment of the agriculture films market in the Asia-Pacific region during the forecast period. On the basis of application, the market has been segmented into greenhouse (classic, macro tunnels & low tunnels), silage (silage wrap, sheet & bags), and mulch (transparent & black). By geography, the Asia-Pacific agriculture films market has been segmented into China, India, Japan, and rest of the Asia-Pacific.

Both, bottom-up and top-down approaches were used to arrive at the market size, in terms of value and volume. Extensive secondary research was conducted to understand the market insights and trends, which were further validated through primary interviews.

In terms of volume, the Asia-Pacific agriculture films market is projected to reach 2,629.7 KT by 2020, at a CAGR of 6.2% from 2015 to 2020. China led the Asia-Pacific agriculture films market in 2014. Increasing investments in research & development activities are among the factors contributing towards the growth of agriculture films market in the Asia-Pacific region.

This report provides both, qualitative and quantitative analyses of the Asia-Pacific agriculture films market. It also contains detailed information on the market dynamics, trends, and competitive strategies preferred by the key market players. The report includes information on the factors driving and restraining the growth of the Asia-Pacific agriculture films market. The report also studies opportunities for new entrants in the market.

The key players operating in the Asia-Pacific agriculture films market are investing increasingly to expand their geographical presence. Mergers and acquisitions are the key strategies adopted by these market players to strengthen their position in the market. Companies such as Amcor Ltd. (Australia), Berry Plastics Group, Inc. (U.S.), Kuraray Co., Ltd. (Japan), BASF SE (Germany), The Dow Chemical Company (U.S.), RKW SE (Germany), A. Schulman, Inc. (U.S.), Sumitomo Chemical Co., Ltd, (Japan), and Exxon Mobil Corporation (U.S.), have been profiled in the report.

Table Of Contents

Asia-Pacific Agriculture Films Market By Type, By Application - Analysis and Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 12
1.1 OBJECTIVES OF THE STUDY 12
1.2 MARKET DEFINITION 12
1.2.1 MARKETS COVERED 13
1.2.2 YEARS CONSIDERED IN THE REPORT 13
1.3 CURRENCY and PRICING 14
1.4 VOLUME SIZE 14
1.5 LIMITATIONS 14
1.6 STAKEHOLDERS 14
2 RESEARCH METHODOLOGY 15
2.1 MARKET SIZE ESTIMATION 17
2.2 MARKET BREAKDOWN and DATA TRIANGULATION 20
2.3 MARKET SHARE ESTIMATION 21
2.3.1 KEY INSIGHTS 23
2.3.2 ASSUMPTIONS 23
3 EXECUTIVE SUMMARY 24
4 MARKET OVERVIEW 27
4.1 INTRODUCTION 28
4.2 EVOLUTION 29
4.3 MARKET SEGMENTATION 30
4.3.1 BY TYPE 30
4.3.2 BY COUNTRY 30
4.3.3 BY APPLICATION 31
4.4 MARKET DYNAMICS 32
4.4.1 DRIVERS 32
4.4.1.1 Global Focus on Increasing Agricultural Output 32
4.4.1.2 Increase in Area Under Controlled environment agriculture 33
4.4.1.3 Increased Demand from Dairy Industry 33
4.4.2 RESTRAINTS 34
4.4.2.1 High Cost of Installation 34
4.4.2.2 Adverse Effects of Plastics on the Environment 34
4.4.2.3 Increased use of Biodegradable Films in Developed Countries 34

4.4.3 OPPORTUNITIES 35
4.4.3.1 Innovations in Agricultural Films 35
4.4.3.2 Nano Greenhouses 35
5 PREMIUM INSIGHTS 36
5.1 SIGNIFICANT OPPORTUNITIES IN ASIA-PACIFIC AGRICULTURAL FILMS MARKET 36
5.2 AGRICULTURAL FILMS MARKET IN ASIA-PACIFIC 37
5.3 ASIA-PACIFIC AGRICULTURAL FILMS MARKET, BY APPLICATION 38
5.4 AGRICULTURAL FILMS MARKET: DEVELOPED VS. DEVELOPING NATIONS IN ASIA-PACIFIC 39
5.5 LIFE CYCLE ANALYSIS, BY COUNTRY 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 PORTER'S FIVE FORCES ANALYSIS 43
6.3.1 THREAT OF NEW ENTRANTS 43
6.3.2 THREAT OF SUBSTITUTES 44
6.3.3 BARGAINING POWER OF SUPPLIERS 44
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 45
6.4 STRATEGIC BENCHMARKING 46
6.4.1 INVESTMENTS and EXPANSIONS 46
6.4.2 MERGERS and ACQUISITIONS 47
7 AGRICULTURAL FILMS MARKET, BY TYPE 48
7.1 INTRODUCTION 49
7.2 MARKET SIZE and PROJECTION 49
7.3 LLDPE 50
7.4 LDPE 50
7.5 HDPE 50
7.6 EVA 50
7.7 RECLAIM 51
7.8 OTHERS 51
7.8.1 GROWING AGRICULTURE INDUSTRY TO DRIVE THE CONSUMPTION OF LLDPE 52
8 AGRICULTURE FILMS MARKET, BY APPLICATION 54
8.1 INTRODUCTION 55
8.1.1 INCREASING DEMAND FOR FOOD OWING TO RISING POPULATION IS DRIVING THE ASIA-PACIFIC AGRICULTURAL FILMS MARKET 56

8.2 GREENHOUSE 57
8.2.1 CLASSIC GREENHOUSE FILMS MARKET 59
8.2.1.1 Features 59
8.2.2 MACRO TUNNELS/WALKING TUNNELS 60
8.2.3 LOW TUNNELS 62
8.3 SILAGE 64
8.3.1 SILAGE STRETCH WRAP 65
8.3.2 SILAGE SHEET 67
8.3.3 SILAGE BAG 68
8.3.3.1 Characteristics 68
8.4 MULCH 70
8.4.1 TRANSPARENT OR CLEAR MULCHES 71
8.4.2 BLACK MULCHES 72
8.4.3 OTHER MULCHES 73
9 AGRICULTURAL FILMS MARKET, BY COUNTRY 75
9.1 INTRODUCTION 76
9.1.1 CHINA 79
9.1.2 INDIA 80
9.1.3 JAPAN 81
9.1.4 REST OF ASIA-PACIFIC 83
10 COMPETITIVE LANDSCAPE 85
10.1 OVERVIEW 85
10.2 MARKET SHARE ANALYSIS OF AGRICULTURAL FILMS MARKET 86
10.3 COMPETITIVE SITUATION and TRENDS IN THE AGRICULTURAL FILMS MARKET 87
10.3.1 EXPANSIONS and INVESTMENTS 90
10.3.2 MERGERS and ACQUISITIONS 91
10.3.3 NEW PRODUCT LAUNCHES 91
10.3.4 PARTNERSHIPS and AGREEMENTS 92
11 COMPANY PROFILES 93
11.1 BASF SE 93
11.1.1 BUSINESS OVERVIEW 93
11.1.2 PRODUCT OFFERINGS 94
11.1.3 RECENT DEVELOPMENTS 94
11.1.4 SWOT ANALYSIS 95
11.1.5 MMM VIEW 95
11.2 THE DOW CHEMICAL COMPANY 96
11.2.1 BUSINESS OVERVIEW 96
11.2.2 PRODUCT OFFERINGS 97
11.2.3 KEY STRATEGY 97
11.2.4 RECENT DEVELOPMENTS 97
11.2.5 SWOT ANALYSIS 98
11.2.6 MMM VIEW 98
11.3 RKW SE 99
11.3.1 BUSINESS OVERVIEW 99
11.3.2 PRODUCT OFFERINGS 99
11.3.3 RECENT DEVELOPMENTS 99
11.3.4 MMM VIEW 100
11.4 BERRY PLASTICS GROUP, INC. 101
11.4.1 BUSINESS OVERVIEW 101
11.4.2 PRODUCT OFFERINGS 102
11.4.3 RECENT DEVELOPMENTS 102
11.4.4 MMM VIEW 103
11.5 AMCOR LTD. 104
11.5.1 BUSINESS OVERVIEW 104
11.5.2 PRODUCTS OFFERED 104
11.5.3 RECENT DEVELOPMENTS 105
11.5.4 SWOT ANALYSIS 106
11.5.5 MMM VIEW 106
11.6 SUMITOMO CHEMICALS CO., LTD. 107
11.6.1 BUSINESS OVERVIEW 107
11.6.2 PRODUCTS and SERVICES OFFERED 108
11.6.3 RECENT DEVELOPMENTS 108
11.6.4 MMM VIEW 108
11.7 EXXON MOBIL CORPORATION 109
11.7.1 BUSINESS OVERVIEW 109
11.7.2 PRODUCTS OFFERED 110
11.7.3 KEY STRATEGY 110
11.7.4 RECENT DEVELOPMENTS 110
11.7.5 SWOT ANALYSIS 110
11.7.6 MMM VIEW 111
11.8 KURARAY CO., LTD. 112
11.8.1 BUSINESS OVERVIEW 112
11.8.2 KURARAY CO., LTD. BUSINESS OVERVIEW 112
11.8.3 PRODUCT OFFERINGS 113
11.8.4 RECENT DEVELOPMENTS 113
11.8.5 SWOT ANALYSIS 114
11.8.6 MMM VIEW 114

11.9 A. SCHULMAN, INC. 115
11.9.1 A. SCHULMAN, INC.: BUSINESS OVERVIEW 115
11.9.2 PRODUCT OFFERINGS 116
11.9.3 RECENT DEVELOPMENTS 116
11.9.4 MMM VIEW 116


LIST OF TABLES

UU
TABLE 1 INCREASING DEMAND FOR FOOD IS PROPELLING THE GROWTH OF AGRICULTURAL FILMS MARKET 33
TABLE 2 INCREASING ENVIRONMENTAL CONCERNS ARE RESTRAINING THE GROWTH OF AGRICULTURAL FILMS MARKET 34
TABLE 3 INNOVATIONS IN AGRICULTURAL FILMS ARE PAVING NEW GROWTH AVENUES FOR THE AGRICULTURAL FILMS MARKET 35
TABLE 4 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE, BY TYPE, 2013-2020 (KT) 52
TABLE 5 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE, BY TYPE, 2013-2020 (USD MN) 52
TABLE 6 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 56
TABLE 7 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MN) 57
TABLE 8 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN GREENHOUSE FILMS,
BY COUNTRY, 2013-2020 (KT) 58
TABLE 9 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN GREENHOUSE FILMS,
BY COUNTRY, 2013-2020 (USD MN) 59
TABLE 10 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN CLASSIC GREENHOUSE FILMS,
BY COUNTRY, 2013-2020 (KT) 60
TABLE 11 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN CLASSIC GREENHOUSE FILMS,
BY COUNTRY, 2013-2020 (USD MN) 60
TABLE 12 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN MACRO TUNNELS/WALKING TUNNELS, BY COUNTRY, 2013-2020 (KT) 61
TABLE 13 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN MACRO TUNNELS/WALKING TUNNELS, BY COUNTRY, 2013-2020 (USD MN) 61
TABLE 14 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN LOW TUNNELS, BY COUNTRY, 2013-2020 (KT) 63
TABLE 15 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN LOW TUNNELS, BY COUNTRY, 2013-2020 (USD MN) 63
TABLE 16 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE, BY COUNTRY,
2013-2020 (KT) 64
TABLE 17 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE, BY COUNTRY,
2013-2020 (USD MN) 65
TABLE 18 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE STRETCH WRAP,
BY COUNTRY, 2013-2020 (KT) 66
TABLE 19 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE STRETCH WRAP,
BY COUNTRY, 2013-2020 (USD MN) 67
TABLE 20 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE SHEETS, BY COUNTRY, 2013-2020 (KT) 67
TABLE 21 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE SHEETS, BY COUNTRY, 2013-2020 (USD MN) 68
TABLE 22 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE BAGS, BY COUNTRY, 2013-2020 (KT) 69
TABLE 23 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN SILAGE BAGS, BY COUNTRY, 2013-2020 (USD MN) 69
TABLE 24 ASIA-PACIFIC AGRICULTURAL FILMS MARKET IN MULCH, BY COUNTRY, 2013-2020 (KT) 70
TABLE 25 ASIA-PACIFIC AGRICULTURAL FILMS MARKET IN MULCH, BY COUNTRY,
2013-2020 (USD MN) 70
TABLE 26 ASIA-PACIFIC AGRICULTURAL FILMS MARKET IN TRANSPARENT OR CLEAR MULCHES, BY COUNTRY, 2013-2020 (KT) 71
TABLE 27 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN TRANSPARENT OR CLEAR MULCHES, BY COUNTRY, 2013-2020 (USD MN) 72
TABLE 28 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN BLACK MULCHES, BY COUNTRY, 2013-2020 (KT) 72
TABLE 29 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN BLACK MULCHES, BY COUNTRY, 2013-2020 (USD MN) 73
TABLE 30 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN OTHER MULCHES, BY COUNTRY, 2013-2020 (KT) 74
TABLE 31 ASIA-PACIFIC AGRICULTURAL FILMS MARKET SIZE IN OTHER MULCHES, BY COUNTRY, 2013-2020 (USD MN) 74
TABLE 32 ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY COUNTRY, 2013-2020 (KT) 77
TABLE 33 ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY COUNTRY,
2013-2020 (USD MN) 77
TABLE 34 ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 78
TABLE 35 ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MN) 78
TABLE 36 CHINA: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 79
TABLE 37 CHINA: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MN) 80
TABLE 38 INDIA: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 80
TABLE 39 INDIA: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MN) 81
TABLE 40 JAPAN: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (KT) 82
TABLE 41 JAPAN: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MN) 82
TABLE 42 REST OF ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION,
2013-2020 (KT) 83
TABLE 43 REST OF ASIA-PACIFIC: AGRICULTURAL FILMS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MN) 84
TABLE 44 EXPANSIONS and INVESTMENTS, 2010-2015 90
TABLE 45 MERGERS and ACQUISITIONS, 2010-2015 91
TABLE 46 NEW PRODUCT LAUNCHES, 2010-2015 91
TABLE 47 PARTNERSHIPS and AGREEMENTS, 2010-2015 92


LIST OF FIGURES

FIGURE 1 ASIA-PACIFIC AGRICULTURAL FILMS MARKET, RESEARCH DESIGN 15
FIGURE 2 MARKET SIZE ESTIMATION: BOTTOM-UP APPROACH 17
FIGURE 3 MARKET SIZE ESTIMATION: TOP-DOWN APPROACH 18
FIGURE 4 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION,
AND COUNTRY 19
FIGURE 5 ASIA-PACIFIC AGRICULTURAL FILMS MARKET: DATA TRIANGULATION 20
FIGURE 6 KEY DATA FROM SECONDARY SOURCES 21
FIGURE 7 KEY DATA FROM PRIMARY SOURCES 22
FIGURE 8 GREENHOUSE APPLICATION SEGMENT IS EXPECTED TO DOMINATE THE AGRICULTURAL FILMS MARKET 25
FIGURE 9 AGRICULTURE FILMS FOR SILAGE STRETCH WRAP TO REGISTER THE HIGHEST CAGR BETWEEN 2015 AND 2020 26
FIGURE 10 INCREASING DEMAND FOR HIGH AGRICULTURAL OUTPUT TO DRIVE THE MARKET FOR AGRICULTURAL FILMS 29
FIGURE 11 ASIA-PACIFIC AGRICULTURAL FILMS MARKET, BY TYPE 30
FIGURE 12 ASIA-PACIFIC AGRICULTURAL FILMS MARKET, BY COUNTRY 30
FIGURE 13 ASIA-PACIFIC AGRICULTURAL FILMS MARKET, BY APPLICATION 31
FIGURE 14 OVERVIEW OF THE FORCES GOVERNING THE ASIA-PACIFIC AGRICULTURAL FILMS MARKET 32
FIGURE 15 HIGH GROWTH IN THE AGRICULTURAL FILMS MARKET IN ASIA-PACIFIC BETWEEN 2015 AND 2020 36
FIGURE 16 CHINA ACCOUNTED FOR THE LARGEST SHARE IN ASIA-PACIFIC REGION IN 2014 37
FIGURE 17 GREENHOUSE APPLICATION SEGMENT DOMINATED THE ASIA-PACIFIC AGRICULTURAL FILMS MARKET IN 2014 38
FIGURE 18 CHINA AND INDIA TO EMERGE AS LUCRATIVE MARKETS 39
FIGURE 19 ASIA-PACIFIC TO EXPERIENCE HIGH GROWTH IN THE FORECAST PERIOD FOR AGRICULTURAL FILMS 40
FIGURE 20 VALUE CHAIN ANALYSIS FOR AGRICULTURAL FILMS: RAW MATERIAL ACCOUNT FOR THE MAJOR VALUE ADDITION 41
FIGURE 21 PORTER'S FIVE FORCES ANALYSIS 43
FIGURE 22 STRATEGIC BENCHMARKING: RKW SE FOCUSED ON INVESTMENTS and EXPANSIONS TO CAPTURE A LARGE SHARE OF THE MARKET 46
FIGURE 23 STRATEGIC BENCHMARKING: RKW SE AND BERRY PLASTICS GROUP, INC. HAVE IMPROVED THEIR PRODUCT OFFERINGS THROUGH ACQUISITIONS 47
FIGURE 24 RECLAIM SEGMENT TO REGISTER THE HIGHEST CAGR IN THE NEXT FIVE YEARS
(2015-2020) 49
FIGURE 25 LLDPE IS ESTIMATED TO ACCOUNT FOR THE LARGEST MARKET SHARE BETWEEN
2015 AND 2020 53
FIGURE 26 SILAGE STRETCH WRAP FILMS TO WITNESS STRONG GROWTH DURING THE PROJECTED PERIOD 55
FIGURE 27 SILAGE FILMS TO REGISTER THE HIGHEST CAGR BETWEEN 2015 AND 2020 56
FIGURE 28 CHINA TO DRIVE THE GREENHOUSE FILMS MARKET BETWEEN 2015 AND 2020 58
FIGURE 29 CHINA TO REGISTER THE HIGHEST GROWTH RATE FOR LOW TUNNELS BETWEEN 2015 AND 2020 62
FIGURE 30 CHINA DOMINATES THE SILAGE STRETCH WRAP MARKET IN ASIA-PACIFIC 66
FIGURE 31 ASIA-PACIFIC MARKET SNAPSHOT-CHINA IS THE MOST LUCRATIVE MARKET 76
FIGURE 32 COMPANIES ADOPTED NEW PRODUCT LAUNCHES and EXPANSIONS AS KEY GROWTH STRATEGIES 85
FIGURE 33 AGRICULTURAL FILMS MARKET SHARE, BY KEY PLAYER, 2014 86
FIGURE 34 EXPANSIONS and INVESTMENTS AND MERGERS and ACQUISITIONS HAVE FUELED THE MARKET GROWTH BETWEEN 2013 AND 2014 88
FIGURE 35 BATTLE FOR MARKET SHARE: EXPANSIONS and INVESTMENTS AND MERGERS and ACQUISITIONS WERE THE KEY GROWTH STRATEGIES 89
FIGURE 36 BASF SE: COMPANY SNAPSHOT 93
FIGURE 37 BASF SE: SWOT ANALYSIS 95
FIGURE 38 THE DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 96
FIGURE 39 THE DOW CHEMICAL COMPANY: SWOT ANALYSIS 98
FIGURE 40 RKW SE: COMPANY SNAPSHOT 99
FIGURE 41 BERRY PLASTICS GROUP, INC.: COMPANY SNAPSHOT 101
FIGURE 42 AMCOR LTD.: COMPANY SNAPSHOT 104
FIGURE 43 AMCOR LTD.: SWOT ANALYSIS 106
FIGURE 44 SUMITOMO CHEMICAL CO., LTD: COMPANY SNAPSHOT 107
FIGURE 45 EXXON MOBIL CORPORATION: COMPANY SNAPSHOT 109
FIGURE 46 EXXON MOBIL CORPORATION: SWOT ANALYSIS 110
FIGURE 47 KURARAY GROUP: SWOT ANALYSIS 114

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