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 Hot Topic—IT Trends in the Sports Industry 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 41 pages

Hot Topic—IT Trends in the Sports Industry : How Technology is Revolutionizing Event and Business Dynamics Featuring Highlights from Brazil

In this hot topic, Frost & Sullivan covers key trends occurring around the world in sports organizations that can be implemented in Brazil to improve its sports industry. Sports and technology create a winning combination for improving business, and the country has great potential to benefit from integrating technology into its sports industry. The reader will gain insight into the opportunities being developed and those expected to be seen in the top sports environments around the world over the next few years.

Key Findings

The sports industry has an enormous advantage when compared to other industries: a loyal fan base. Fans are also consumers who exalt team brands, creating a great opportunity for sports organizations to sell products and build a profitable long-term relationship with their fans.

- Global sportswear sales registered about $ billion dollars globally in 2014, with Brazil responsible for $ billion of this amount.

- Even though the Brazilian share of the sports industry is relatively small, recent mega events hosted in the country, like the most recent FIFA World Cup in 2014, sparked a discussion about just how important investments in IT are to achieve success.

- Some Brazilian soccer teams are already using computer software to analyze and improve their athletes’ performances, and this is expected to gain in popularity among other clubs in the next few years.

- The 2016 Summer Olympic Games, that will be hosted in the city of Rio de Janeiro, Brazil, will offer a key opportunity for the Brazilian government to witness the benefits gained from investments made in IT to boost excellence in the country’s sports industry.

Table Of Contents

 Hot Topic—IT Trends in the Sports Industry 

Executive Summary
1. Key Findings

What Makes the Sports Industry Unique
1. Introduction
2. Brand Recognition—An Industry Advantage
3. Brand Recognition—An Industry Advantage
4. Global Sportswear Sales and the Brazilian Share

The Brazilian Context
1. Low Fan Attendance
2. Smart Arenas to Host Mega Events
3. Technologies Currently Used
4. Brazilian Goals and Investments in Technologies

Technology Trends in the Sports Industry
1. Fantasy Sports
2. Formula One
3. Smart Venues
4. Wearable Technologies
5. New Telepresence Experience
6. Computer Software
7. Individual Sports Excellence

Importance of Technology
1. 3 Pillars of Development
2. Investment-Return Cycle
3. Key Importance—Injury Avoidance

Success Cases
1. Success Cases—Use of Cameras at the World Cup
2. Success Cases—Use of Wi-Fi at the World Cup
3. Success Cases—Team Performance

The Last Word
1. The Last Word—Key Takeaways
2. Legal Disclaimer

The Frost and Sullivan Story
1. The Frost and Sullivan Story
2. Value Proposition—Future of Your Company and Career
3. Global Perspective
4. Industry Convergence
5. 360º Research Perspective
6. Implementation Excellence
7. Our Blue Ocean Strategy

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