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 Hot Topic—IT Trends in the Sports Industry 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 41 pages

Summary

Table of Contents

Hot Topic—IT Trends in the Sports Industry : How Technology is Revolutionizing Event and Business Dynamics Featuring Highlights from Brazil

In this hot topic, Frost & Sullivan covers key trends occurring around the world in sports organizations that can be implemented in Brazil to improve its sports industry. Sports and technology create a winning combination for improving business, and the country has great potential to benefit from integrating technology into its sports industry. The reader will gain insight into the opportunities being developed and those expected to be seen in the top sports environments around the world over the next few years.

Key Findings

The sports industry has an enormous advantage when compared to other industries: a loyal fan base. Fans are also consumers who exalt team brands, creating a great opportunity for sports organizations to sell products and build a profitable long-term relationship with their fans.

- Global sportswear sales registered about $ billion dollars globally in 2014, with Brazil responsible for $ billion of this amount.

- Even though the Brazilian share of the sports industry is relatively small, recent mega events hosted in the country, like the most recent FIFA World Cup in 2014, sparked a discussion about just how important investments in IT are to achieve success.

- Some Brazilian soccer teams are already using computer software to analyze and improve their athletes’ performances, and this is expected to gain in popularity among other clubs in the next few years.

- The 2016 Summer Olympic Games, that will be hosted in the city of Rio de Janeiro, Brazil, will offer a key opportunity for the Brazilian government to witness the benefits gained from investments made in IT to boost excellence in the country’s sports industry.

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