1. Market Research

Analysis of Big Data and Analytics Market in Latin America 

  • February 2016
  • 54 pages
  • Frost & Sullivan
Report ID: 3621333

Summary

Table of Contents

Analysis of Big Data and Analytics Market in Latin America : Quality of Analytics has Greater Importance than Data

The research service presents an analysis of the current state of the Big Data and analytics market in Brazil, Colombia, and Mexico. The immeasurable amount of data (unstructured and structured) being generated every second globally from an increasing number of sources has changed the competitive environment and hence, the organizations’ way of thinking about data usage, collection, and analysis. Transforming tweets, posts, and more usual structured data into relevant information within the business environment has become a more critical need for the decision-making process than ever before. Real-time information provided by clients or even competitors is a powerful tool. In the data age, information has become as valuable as oil.

Executive Summary

The immeasurable amount of data (unstructured and structured) being generated every second globally from an increasing number of sources has changed the competitive environment and hence the organizations’ way of thinking about data usage, collection, and analysis.

- Irrespective of the industry vertical a company belongs to, be it retail or oil and gas, sooner or later it will be mandatory for it to handle unstructured data.

- Transforming tweets, posts, and more usual structured data into relevant information within the business environment, has become a critical need for the decision-making process. Real-time information provided by existing or prospective clients or even competitors is a powerful tool.

- Remaining competitive in a scenario in which customers are less loyal, are co-creating the business models, and have unlimited access to information is not as easy as in the past. In the data age, information has become as valuable as oil.

- The word ‘data’ within the Big Data concept is usually misunderstood or even misused instead of information. Overall, data is the content quantifiable or qualifiable that itself does not transmit any kind of message. Information is the result of a more complex process that includes input (data), processing (data analysis), and output (information itself).

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