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Touch Screen Market Globally 2015

  • February 2015
  • -
  • TBRC Business Research
  • -
  • 62 pages

The Global Touch Screen Technology Market has so far been characterised by extreme fragm entation both in technology and in supply chain. Ten years of double-digit growth in both units and revenues, combined with relatively low barriers to entry, have encouraged a huge number of suppliers. At the same time there has been no ‘one-size-fits-all’ technology solution, with several different technology approaches meeting the needs of different categories of device or usage scenario. However, since 2009, one approach (PCAP) has captured the highest-volume touch categories of mobile phones and tablets.

Table Of Contents

Touch Screen Market Globally 2015
Touch Panel Report 1
Table of Contents 2
List of Figures 5
List of Tables 6
Preface 7
Report Scope 7
Research Methodology 7
Executive Summary and Recommendations 8
Analysis by Technology Type 12
Detailed Analysis: Projected Capacitive (PCAP) 13
Cost Drivers in PCAP 15
Pricing Analysis 19
Market Dynamics 19
Bargaining Power of Suppliers versus Buyers 20
Value Chain Analysis and Degree of Competition 20
Detailed Analysis: Embedded Touch 20
On-cell (also known as TOD, touch-on-display) 20
In-cell 23
Market Dynamics 25
Bargaining Power of Suppliers versus Buyers 26
Value Chain Analysis and Degree of Competition 26
Detailed Analysis: Resistive touch 26
Cost Drivers 29
Pricing Analysis 30
Market Dynamics 31
Bargaining Power of Suppliers versus Buyers 32
Value Chain Analysis and Degree of Competition 32
ITO and Alternatives 32
ITO Film Likely to See Continued Price Falls 32
Alternatives to ITO 34
Metal Mesh 35
Silver Nano Wire (SNW) 36
Other Alternatives to ITO 36
Competitive Landscape of Suppliers 37
Detailed profile of 10 selected suppliers 38
TPK 38
O-Film 39
General Interface Solutions (“GIS”) 39
MELFAS Inc. 41
ELO Touch Solutions 42
S-Mac 42
Iljin Display 43
3M 44
GeneralTouch 44
Laibao 46
Breakdown by Screen Size 47
APPENDIX 1: Evolutionary Changes in PCAP 48
Glass Glass (GG) 48
Glasd Film Film (GFF) 51
Glass and Film (G1F) 51
One Glass Solution (OGS) 52
Window Integrated Sensor (WIS) 53
Appendix 2: Alphabetical list of 4”-21” touch panel suppliers 54
Table 9 Alphebetical List Of 4''-21'' Touch Panel Suppliers 54
Appendix 3: Niche Technologies 58
Infra-Red (IR) 58
Surface Acoustic Wave (SAW) 59
Surface Capacitive (SCAP) 60
The Business Research Company 62
Copyright and Disclaimer 62



List of Figures
Figure 1 Touch Panel Units (Millions), 2010 - 2020E 10
Figure 2 Touch Panel Market Revenue, by Technology, 2009-2020 (% share) 12
Figure 3 All-Glass Projected Capacitive Touch Panel Construction 13
Figure 4 Traditional GFF Stack-up Using ITO Film 14
Figure 5 PCAP Fundamentals 15
Figure 6 Sensor Cost as a proportion of PCAP BOM (%) 16
Figure 7 Thin and High Mechanical Strength 18
Figure 8 Pricing For Average PCAP Tps At A Range Of Sizes, $, 2010-2020E 19
Figure 9 Touch On Display 22
Figure 10 Embedded share of TP Market by Volume, 2009-2020 23
Figure 11 Comparison of Thickness with Earlier Modules 24
Figure 12 Resistive Touch 26
Figure 13 Resistive Touch Panel Parameters 28
Figure 14 Price differential between PCAP and resistive is size dependent 31
Figure 15 Sales Revenue of PCAP and Resistive 2010 - 2020(e) ($m) 32
Figure 16 Indium NA Prices 5 Years 33
Figure 17 Alternatives To ITO 34
Figure 18 Manufacturing Locations of General Interface Solutions (GIS) 41
Figure 19 The Working Principle of iSurface Touch Technology 45
Figure 20 Touch Panel Revenue by Device, 2009 - 2020E (USD Million) 47
Figure 21 Cover Glass / Sensor Glass 49
Figure 22 Glass to Module 49
Figure 23 PET Film Versus Glass 50
Figure 24 Cover Glass / Sensor Film x 2 (GFF) 51
Figure 25 One Glass Solution (OGS) 53
Figure 26 Sensor structure by Application 53
Figure 27 Glass Substrate 59
Figure 28 Surface Capacitive 61

List of Tables
Table 1 Touch Panel Units and Revenue, 2010 - 2020Es 9
Table 2 Analysis by Technology Type % Share Of Units 12
Table 3 Average ITO Sensor Costs By Size 2014-2020E ($) 17
Table 4 Average Cover Glass Cost For Selected TP Sizes, 2010-2020E ($) 18
Table 5 Revenue of PCAP and Resistive 2010-2020(e) ($m) 19
Table 6 Conductivity And Cost Of Alternative Touch Display Materials - 2020 Forecast 35
Table 7 Estimated Market Share of Top 30 TP Suppliers, By value and Technology, 2014E 37
Table 8 Global Touch Screen Market Revenue, By Screen Size, 2014 - 2020 (Million Units) 47
Table 9 Alphebetical List Of 4''-21'' Touch Panel Suppliers 54



Companies Mentioned
O-FILM 36, General Interface Solutions (“GIS”), MELFAS Inc., ELO TOUCH SYSTEMS, S-MAC, ILJIN DISPLAY, 3M, GENERAL TOUCH

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