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Consumer and Market Insights: Spirits Market in France

  • February 2016
  • -
  • Canadean Ltd
  • -
  • 57 pages

Summary
The Spirits market in France is forecast to grow at a high rate in value as well as volume terms during 2015-2019. Vodka is the largest category in value terms in 2015 while Whiskey will be the fastest growth category during 2015-2019. Hypermarkets and Supermarkets is the leading distribution channel brands in the market.

Key Findings
- The Spirits market in France will register moderate growth in value terms during 2015-2019.

- The Specialty Spirits category accounted for the largest value with 42.5% share in the Spirits market in 2015.

- Hypermarkets and Supermarkets is the leading distribution channel in the French Wine and Spirits market.

- Ricard, Duval, San Jose, Sierra, Poliakov, Eristoff are the preferred brands in the Sprits market in the France.

Synopsis
The Consumer and Market Insights report on the Spirits market in France provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

-  Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in France
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume for the French Spirits market
• Historical and projected consumption in the French Spirits market
• Degree of trade up/down in the French Spirits market
• Volume of French Spirits market by category
• Historical and forecast market value of French Spirits by category
• Winners and losers in the French Spirits market
• Average category level pricing in the French Spirits market
• Segment share of the category and change in market share in the French Spirits market

Retail Landscape and Key Distribution Channels
• Leading retailers in the French Wine/ Spirits market
• Leading distribution channels in the French Spirits market
• Leading distribution channels by category in the French Spirits market

Packaging
• Spirits market by type of packaging material/container
• Spirits market by type of packaging closure/outer
• Spirits market by type of packaging, forecast

Brand and Private Label Share
• Penetration of private label by categories in the French Spirits market
• Private label performance compare to national brands in the French Spirits market
• Leading brands in the French Spirits market by category

Appendix
• Country context
• Sector overview
• Category data
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (EUR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market value (EUR, US$) and volume analysis, 2010-2019
Figure 3: Consumers purchase behavior - Trading up/down, 2014
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2019
Figure 6: Change in market share by category, 2015-2019
Figure 7: Leading distribution channels, overall food, 2011-2014
Figure 8: Leading distribution channels by category, 2014
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 11: Private label penetration by categories, 2014
Figure 12: Private label and brand share growth, 2011-2014
Figure 13: Brand share analysis by categories, 2014

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