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Consumer and Market Insights: Spirits Market in Romania

  • February 2016
  • -
  • Canadean Ltd
  • -
  • 51 pages

Summary
Robust domestic demand supported by overall growth in GDP will create opportunities in Romanian Spirits market during 2015-2019. Liqueurs will be the fastest growing category in both value and volume terms during 2015-2019. The Spirits market in Romania is led by Bacardi, Diageo Plc and Pernod Ricard S.A.

Key Findings
- The Spirits market in Romania will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

- The Liqueurs category will register the fastest growth at a CAGR of 6.9% during 2015-2019.

- Hypermarkets and Supermarkets is the leading distribution channel in the Romanian Spirits market.

- Glass is the most used packaging material in the Spirits market in Romania.

Synopsis
The Consumer and Market Insights report on the Spirits market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2014-2019

- Category coverage: Value and growth analysis for Brandy, Gin and Genever, Liqueurs, Rum, Specialty Spirits, Tequila and Mezcal, Vodka, and Whiskey, with inputs on individual segment share within each category and the change in their market share forecast for 2014-2019

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Food and Drinks Specialists and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: trays, tubs, foils and others.

-  Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyse key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Spirits Market in Romania
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators -Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for the Romanian Spirits market
• Historic and forecast consumption in the Romanian Spirits market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Romanian Wine and Spirits market
• Leading distribution channels (value terms) in the Romanian Spirits market
• Leading distribution channels (value terms) by category

Packaging
• Spirits market by type of packaging material/container (in volume terms)
• Spirits market by type of packaging closure/outer (in volume terms)
• Spirits market by type of packaging, forecast (in volume terms)Brand Share
• Market share of leading brands (in value terms) by category

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in RON, 2010-2019
Table 2: Market volume growth analysis, 2015-2019
Table 3: Average prices (RON) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2014

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Market volume share analysis by category, 2015
Figure 3: Growth analysis by category, 2009-2019
Figure 4: Change in market share by category, 2015-2019
Figure 5: Leading distribution channels, overall Food, 2011-2014
Figure 6: Leading distribution channels by category, 2014
Figure 7: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 8: Growth in key packaging material, type, closure and outer, 2015-2019
Figure 9: Brand share by categories, 2014

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