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EXECUTIVE SUMMARY

The report titled “India Vacuum Cleaner Market Outlook to 2020 – Driven by Increasing Investment in Real Estate Sector and Facility Management Cleaning Services” provides a comprehensive analysis of the market size of India Vacuum Cleaner Market, Residential Vacuum Cleaner market, Non- Residential Vacuum Cleaner market and segmentation of residential vacuum cleaner market on the basis of type, purpose, distribution channels and regional demand. The report also covers the market shares of major players in the vacuum cleaner market in the residential and non-residential sectors in India. The report extensively covers qualitative framework of vacuum cleaner market such as growth drivers, trends and developments, SWOT analysis, issues and challenges and government regulations. It also covers the macroeconomic factors which have a direct bearing on the market alleged with future outlook of the Industry.

Vacuum Cleaner industry in India, which is driven by demand of handheld cleaners from the residential sector, registered revenues of INR ~ million in FY’2015. With the advent of new players in the industry, rise in consumer awareness and launch of technologically advanced products, the revenues appreciated by 7.6% compared to FY’2014 where the total revenues were INR ~ million. Each segment in the vacuum cleaner market is subject to a gamut of different factors such as prices and number of units sold that play an important role in determining their respective revenues. The Vacuum Cleaner Market in India has grown at a CAGR of ~% from INR ~ million in FY’2010 to INR ~ million in FY’2015. A significant proportion of revenues in this industry have been generated from the residential sector which rendered revenues worth INR ~ million in FY’2015 and has grown at a CAGR of 5% from FY’2010- FY’2015. The Non-residential sector is growing at a rapid pace owing to the booming tourism industry and expansion of commercial space in India. The revenues from this segment have escalated from INR ~ million in FY’2010 to INR ~ million in FY’2015 at a CAGR of 10.1%.

The India residential vacuum cleaner market is comprised of various players of which Eureka Forbes has continued to dominate the market. Their revenues have increased noticeably from INR ~ million in FY’2010 to INR ~ million in FY’2015, making it the largest player in the residential vacuum cleaner segment. Black & Decker was the second largest player in the residential vacuum cleaner market in FY’2015. It generated revenues of INR ~ million through the sales of handheld, canister and other vacuum cleaners for the domestic households in India.

Three main competitors in the non-residential vacuum cleaner market in India are Roots Multi-clean, Karcher, Diversey and Eureka Forbes. Roots Multi-clean posted revenues worth INR ~ million in FY’2015 from the sale of its vacuum cleaners to the non-residential sector in India. It was followed by Karcher which had a share of ~% in the India non-residential vacuum cleaner market.

The market for vacuum cleaners in India is changing at a brisk rate. Technological advancements, booming real estate sector, growth in organized retail as well as competitive pressures have been significantly changing the market. Revenues from the vacuum cleaner market in India are expected to expand to INR ~ million in FY’2020, growing at a CAGR of ~% from FY’2015 to FY’2020.

Key Topics Covered in the Report:

-The market size of the India Vacuum Cleaner Market
-The market size of the India Residential Vacuum Cleaner Market
-The market size of the India Non-Residential Vacuum Cleaner Market.
-External market scenario of India Vacuum Cleaner Market
-Market segmentation of the residential vacuum cleaner market by type (handheld, canister, high pressure cleaners and robotic vacuum cleaners) and by purpose (dry, wet and dry, car, steam and window cleaners)
-Market segmentation of the residential vacuum cleaner market by distribution channels (door to door marketing, retail stores, online portals and telemarketing) and by regional demand (tier 1, tier 2 and tier 3 cities)
-SWOT Analysis of India Vacuum Cleaner Market
-Issues and Challenges in India Vacuum Cleaner Market
-Trends and Development in the India Vacuum Cleaner Market
-Government regulations in India Vacuum Cleaner Market
-Competitive landscape and of the major players in residential and non-residential vacuum cleaner market
-Market Positioning of major Players in Residential and Non-residential Vacuum Cleaner Market.
-Future outlook and projections of the India Vacuum Cleaner Market on the basis of revenues in India


Table Of Contents

India Vacuum Cleaner Market Outlook to 2020 - Driven by Increasing Investment in Real Estate Sector and Facility Management Cleaning Services
TABLE OF CONTENTS
1. India Vacuum Cleaner Market Introduction
1.1. Comparative Analysis of India and the US Vacuum Cleaner Market
2. India Vacuum Cleaner Market Supply Chain Analysis
3. India Vacuum Cleaner Market Size, FY'2010- FY'2015
3.1. By Sales Revenues, FY'2010- FY'2015
3.2. India Vacuum Cleaner Market Size by Sales Volume, FY'2010- FY'2015
4. India Vacuum Cleaner Market Segmentation
4.1. By Residential and Non Residential Demand, FY'2010-FY'2015
4.2. By Type (Handheld, Canister, High Pressure Cleaners, Robotic and Others) of Residential Vacuum Cleaners, FY'2010 and FY'2015
4.3. By Purpose of Residential Vacuum Cleaners (Dry, Wet and Dry, Car Vacuum Cleaners, Steam Cleaners, Window Cleaners and Others), FY'2010 and FY'2015
4.4. By Distribution Channels for Residential Sector (Door to Door, Retail stores, Online Portals, Telemarketing), FY'2010 and FY'2015
4.5. By Regional Demand (Tier I, Tier 2 and Tier 3 Cities), FY'2010 and FY'2015
5. India Vacuum Cleaner Market External Trade Scenario
5.1. Exports by Value and Volume, FY'2010-fY'2015
5.2. Imports Demand and Value, FY'2010-fY'2015
6. Brand Analysis of Indian Vacuum Cleaner Market
7. Growth Drivers for Indian Vacuum Cleaner Market
Product Innovation
Increasing Share of Organized Retail
Increase in Non-Residential Services
Change in Lifestyles
Rapid Urbanization
Rising Female Working Population
8. Issues and Challenges in India Vacuum Cleaner Market
High Prices of Robotic Vacuum Cleaners
Lower Penetration in Rural Areas
Lower Preferences for Vacuum Cleaners
High Electricity Prices
9. Trends and Development in India Vacuum Cleaner Market
Outsourcing Of Cleaning Services
Demand for Aesthetically Pleasing Products
Demand for Hi- Tech High Capacity Products
10. SWOT Analysis of India Vacuum Cleaner Market
10.1. Strengths
Low Competition
Widespread Product Portfolio
Presence of Well Known Brands
10.2. Weaknesses
Poor Government Spending on Infrastructure and Electricity
Low Technological Know-How
Lower Advertising Efforts by Companies
10.3. Opportunities
Growing Presence in Rural Areas
Emergence of Online Market Place
Growing Awareness among Domestic Population
10.4. Threats
Cheap Imports from China
Imposition of Taxes and Import Duties
11. Government Regulations in India Vacuum Cleaner Market
Customs Duty on Vacuum Cleaners
RoHS Compliance Certification
CE Certification
Indian Electrical Standards
12. Prerequisites to Enter in India Vacuum Cleaner Market
Consumer Preferences
Procurement of Vacuum Cleaner Parts and Accessories
Competition
Government Regulations
Marketing Platforms
13. Competitive Landscape for India Vacuum Cleaner Market
13.1. Market Share of Major Players in India Residential Vacuum Cleaner Market, FY'2010 and FY'2015
13.2. Market Share of Major Players in India Non- Residential Vacuum Cleaner Market, FY'2010 and FY'2015
14. India Vacuum Cleaner Market Future Outlook and Projections, FY'2016-FY'2020
Key Opportunities for the Future
14.1. By Sector, FY'2016-FY'2020
14.2. Cause and Effect Relationship Analysis for India Vacuum Cleaner Market
15. Analyst Recommendations
15.1. Opportunities for the Future
Rising Demand for High Pressure Vacuum Cleaners
Wide Emergence of Foreign Players
Booming E-commerce
Outsourcing of Cleaning Services
15.2. Recommendations For the Future
Recommendations For New Entrants
Recommendations to Existing Players
Recommendations to Government
16. Macroeconomic Factors Affecting the India Vacuum Cleaner Market
16.1. GDP Per Capita in India, CY'2009-CY'2019
16.2. Urban Population in India, CY'2009-CY'2019
16.3. Commercial Space in India, FY'2010-FY'2020
16.4. Hotel Room Supply in India, FY'2010-FY'2020
16.5. Consumer Expenditure on Home Appliances in India, FY'2010- FY'2020
17. Appendix
17.1. Market Definition
17.2. Abbreviations
17.3. Research Methodology
Data Collection Methods
Approach
Variables (Dependent and Independent)
Multi Factor Based Sensitivity Model
Final Conclusion
17.4. Disclaimer

LIST OF FIGURES

Figure 1: Supply Chain Analysis of Indian Vacuum Cleaner Market
Figure 2: India Vacuum Cleaner Market Size on the Basis of Revenues in INR Million, FY'2010- FY'2015
Figure 3: India Vacuum Cleaner Market Size on the Basis of Sales Volume in Thousand Units, FY'2010- FY'2015
Figure 4: India Vacuum Cleaner Market Segmentation by Demand from Residential and Non Residential Demand on the Basis of Revenues in Percentage (%), FY'2010- FY'2015
Figure 5: India Residential Vacuum Cleaner Market Segmentation by Type of Vacuum Cleaners (Handheld, Canister, High Pressure Cleaner, Robotic and others) on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Figure 6: India Residential Vacuum Cleaner Market Segmentation by Purpose of Vacuum Cleaners on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Figure 7: India Residential Vacuum Cleaner Market Segmentation by Distribution Channels (Door to Door, Retail Stores, Online Portals and Telemarketing) on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Figure 8: India Residential Vacuum Cleaner Market Segmentation by Regional Demand on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Figure 9: India Vacuum Cleaner Market Export Value in INR Million, FY'2010- FY'2015
Figure 10: India Vacuum Cleaner Market Export Volume in Thousands, FY'2010-FY' 2015
Figure 11: India Vacuum Cleaner Market Exports by Major Destinations on the Basis of Value in Percentage (%), FY'2015
Figure 12: India Vacuum Cleaner Market Import Value in INR Million, FY'2010- FY' 2015
Figure 13: India Vacuum Cleaner Market Import Volume in Thousands, FY'2010- FY'2015
Figure 14: India Vacuum Cleaner Market Imports by Major Destinations on the Basis of Value in Percentage (%), FY'2015
Figure 15: Urban Population in India in Million, CY'2009-CY'2014
Figure 16: Female Working Population in India in Million, FY'2013- FY'2015
Figure 17: Electricity Tariff in Major States of India in INR per unit, FY'2013 and FY' 2014
Figure 18: SWOT Analysis for India Vacuum Cleaner Market
Figure 19: Logistic Performance Index (1= Lowest, 5= Highest), FY'2014
Figure 20: Retail E-Commerce Sales in India on the Basis of GMV in INR Million, FY'2013- FY'2015
Figure 21: India Vacuum Cleaner Market Imports from China on the Basis of Value in INR Million, FY'2010-FY'2015
Figure 22: Market Share of Major Players in Indian Residential Vacuum Cleaner Market on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Figure 23: India Vacuum Cleaner Market Future Projections on the Basis of Revenues in INR Million, FY'2016- FY'2020
Figure 24: Future Projections of India Vacuum Cleaner Market by Residential and Non Residential Demand on the Basis of Revenues in Percentage (%), FY'2016- FY'2020
Figure 25: India Vacuum Cleaner Market Future Projections by Residential and Non-Residential Demand on the Basis of Revenues in INR Million, FY'2016-FY'2020
Figure 26: Per Capita GDP of India in INR, CY'2009-CY'2019
Figure 27: Urban Population in India in Million, CY'2009-CY'2019
Figure 28: Commercial Space in India in Million Square Meters, FY'2010- FY'2020
Figure 29: Hotel Room Supply in India in Thousand Units, FY'2010-FY'2020
Figure 30: Consumer Expenditure on Home Appliances in India in INR Billion, FY'2010- FY'2020

LIST OF TABLES

Table 1: Comparative Analysis of India and the US Vacuum Cleaner Market on the Basis of Revenues in USD Million, CY' 2009 and CY' 2014
Table 2: India Vacuum Cleaner Market Segmentation by Demand from Residential and Non Residential Demand on the Basis of Revenues in INR Million, FY'2010 -FY'2015
Table 3: Indian Residential Vacuum Cleaner Market Segmentation by Type of Vacuum Cleaners (Handheld, Canister, High Pressure Cleaner, Robotic and others) on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 4: India Residential Vacuum Cleaner Market Segmentation by Purpose of Vacuum Cleaners on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 5: India Residential Vacuum Cleaner Market Segmentation by Distribution Channels (Door to Door, Retail Stores, Online Portals and Telemarketing) on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 6: India Residential Vacuum Cleaner Market Segmentation by Regional Demand on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 7: India Vacuum Cleaner Market Exports by Major Destinations on the Basis of Value in INR Million, FY;2011-FY'2015
Table 8: India Vacuum Cleaner Market Imports by Major Destinations on the Basis of Value in INR Million, FY'2010-FY'2015
Table 9: Brand Analysis for Major Players in India Residential Vacuum Cleaner Market
Table 10: Brand Analysis of Non-Residential Vacuum Cleaner Market in India
Table 11: Innovative Vacuum Cleaners Offered by Different Companies in India
Table 12: Average Prices of Robotic Vacuum Cleaners in India in INR, FY'2015
Table 13: Comparative Analysis of Logistics Infrastructure in India with China and the US, 2013
Table 14: India Vacuum Cleaner Market Import Duty Structure in Percentage Terms (%), FY'2015
Table 15: Competitive landscape of Major Players in India Residential Vacuum Cleaner Market
Table 16: Competitive Landscape of Major Players in India Industrial Vacuum Cleaner Market
Table 17: Market Share of Major Players in Indian Residential Vacuum Cleaner Market on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 18: Market Share of Major Players in Indian Non-Residential Vacuum Cleaner Market on the Basis of Revenues in Percentage (%), FY'2010 and FY'2015
Table 19: Market Share of Major Players in Indian Non- Residential Vacuum Cleaner Market on the Basis of Revenues in INR Million, FY'2010 and FY'2015
Table 20: Cause and Effect Relationship Analysis between Industry Factors and Expected India Vacuum Cleaner Market Prospects
Table 21: Correlation Matrix of Indian Vacuum Cleaner Market
Table 22: Regression Coefficients Output of Indian Vacuum Cleaner Market

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