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The global metallocene polyethylene market is projected to reach USD 19.33 billion by 2020, at a CAGR of 8.9% between 2015 and 2020. The main reason for the growth of this market is the increasing demand for high grade polyethylene. The growing demand from packaging industry has been driving the growth of this market over the years.

Metallocene polyethylene is used in various applications such as film, sheet, injection molding, extrusion coating, and others. These resins help the convertor achieve effective film performance, which provides benefits in various applications. Metallocene polyethylene has high and medium densities and good optical properties.

Film application segment is the biggest application segment
The film industry – an important sales market for metallocene polyethylene– witnessed positive growth rate in 2014. The Asia-Pacific market experienced an upward trend; mainly, China continues to drive the global demand. This market is expanding globally, however, the potential to grow is higher in South East Asian countries. China will be the fastest growing market in the metallocene polyethylene market in terms of consumption. Whereas, North America and Europe would be the highest consuming regions, however, with a moderate growth rate.

North America is the biggest geographical segment
North America commands the largest share of the total metallocene polyethylene market in terms of volume and value. The European metallocene polyethylene market is expected to witness a slower growth rate compared to that of North America as packaging, healthcare sectors and related industries are mature markets. The market in Asia-Pacific is in the growth phase and is the fastest-growing region considering growth in economy, development of new industries and manufacturing bases. The growth in the Asia-Pacific region is expected to outpace North American and European regions, as it is projected to witness the highest CAGR in terms of volume during the forecast period. On the other hand, the market in the RoW region is still in the introductory phase. This is due to the lack of domestic manufacturers, and economic & political barriers.

Profile break-up of primary participants for the report:
- By Company Type - Tier 1 – 35%, Tier 2 – 45% and Tier 3 – 20%
- By Designation – C level – 35%, Director level – 25%, Others – 40%
- By Region – North America - 45%, Europe – 20%, APAC – 30%, RoW – 5%

This study estimates the market value for metallocene polyethylene market during the forecast period (2015 to 2020). As a part of quantitative analysis, the study segments the market by different applications of metallocene polyethylene at country level, with the current market estimation and forecast till 2020. Major countries covered in this report include China, Japan, India, Brazil, Germany, France, Italy, Canada, Mexico, and the U.S. This market is classified into film, sheet, injection molding, extrusion coating, and others.

Further, as part of qualitative analysis, the research provides a comprehensive review of major market drivers, restraints, opportunities, and challenges. It also discusses competitive strategies adopted by different market players, such as Dow Chemical Company (U.S.) and ExxonMobil Corporation (U.S.). Chevron Philips Chemical Company (U.S.), LyondellBasell Industries Holdings B.V. (Netherlands), Total Petrochemicals (U.S.) and Borealis A.G. (Germany), and others.

Reasons to buy this report:
This report covers the following key aspects:
- What will the market size be by 2020, and what will the growth rate be?
- What are the key market trends?
- What is driving this market?
- What are the challenges that impact the market growth?
- Who are the key players in this market?
- Global report covers key regions such as North America, Europe, Asia-Pacific and RoW with their major countries

Table Of Contents

Metallocene Polyethylene Market by Type, by Application and by Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 SCOPE OF THE STUDY 16
1.3.1 REGIONAL SCOPE 16
1.3.2 MARKETS COVERED 16
1.3.3 YEARS CONSIDERED IN THE REPORT 17
1.4 CURRENCY 17
1.5 PACKAGE SIZE 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key Data From Secondary Sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key Data From Primary Sources 20
2.1.2.2 Key Industry Insights 21
2.2 MARKET SIZE ESTIMATION 22
2.3 MARKET BREAKDOWN and DATA TRIANGULATION 24
2.4 MARKET SHARE ESTIMATION 25
2.5 ASSUMPTIONS 25
2.6 LIMITATIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 31
4.1 ATTRACTIVE OPPORTUNITIES IN THE METALLOCENE POLYETHYLENE MARKET 31
4.2 METALLOCENE POLYETHYLENE MARKET-MAJOR TYPES 32
4.3 METALLOCENE POLYETHYLENE MARKET IN ASIA-PACIFIC 33
4.4 METALLOCENE POLYETHYLENE MARKET SHARE, BY REGION 34
4.5 METALLOCENE POLYETHYLENE MARKET-KEY COUNTRIES CONTRIBUTING TOWARDS FUTURE GROWTH 35
4.6 METALLOCENE POLYETHYLENE MARKET ATTRACTIVENESS, BY APPLICATION (2020) 36
4.7 LIFE CYCLE ANALYSIS, BY REGION 37

5 MARKET OVERVIEW 38
5.1 INTRODUCTION 39
5.1.1 METALLOCENE POLYETHYLENE 39
5.1.2 DRIVERS 40
5.1.2.1 Increasing demand for polyethylene with superior performance 40
5.1.2.2 Rising demand from developing markets in Asia 40
5.1.3 RESTRAINTS 40
5.1.3.1 Volatility in raw material prices 40
5.1.3.2 Limited suppliers with strong IP rights 40
5.1.4 OPPORTUNITIES 41
5.1.4.1 Cross licensing of patent rights between the companies 41
5.1.4.2 New activator technologies makes metallocene catalysts cheaper to use 41
5.1.5 CHALLENGES 41
5.1.5.1 High prices of metallocene polyethylene 41
5.1.5.2 New resin technologies: a challenge to metallocene resin technology 41
6 INDUSTRY TRENDS 42
6.1 INTRODUCTION 42
6.2 SUPPLY CHAIN ANALYSIS 42
6.3 VALUE CHAIN ANALYSIS 43
6.4 PORTER'S FIVE FORCES ANALYSIS 44
6.4.1 THREAT OF NEW ENTRANTS 44
6.4.2 THREAT OF SUBSTITUTES 45
6.4.3 BARGAINING POWER OF SUPPLIERS 45
6.4.4 BARGAINING POWER OF BUYERS 45
6.4.5 INTENSITY OF COMPETITIVE RIVALRY 46
7 METALLOCENE POLYETHYLENE MARKET, BY TYPE 47
7.1 INTRODUCTION 48
7.2 MLLDPE METALLOCENE POLYETHYLENE 50
7.3 MHDPE METALLOCENE POLYETHYLENE 51
7.4 MLDPE METALLOCENE POLYETHYLENE 52
7.5 OTHERS METALLOCENE POLYETHYLENE 53
8 METALLOCENE POLYETHYLENE MARKET, BY APPLICATION 54
8.1 INTRODUCTION 55
8.2 BY APPLICATION 56
8.2.1 FILM 57
8.2.2 SHEET 58

8.2.3 INJECTION MOLDING 59
8.2.4 EXTRUSION COATING 60
8.2.5 OTHERS 61
9 METALLOCENE POLYETHYLENE MARKET, BY REGION 62
9.1 INTRODUCTION 63
9.2 NORTH AMERICA 66
9.2.1 U.S. 71
9.2.2 CANADA 71
9.2.3 MEXICO 72
9.3 EUROPE 73
9.3.1 GERMANY 77
9.3.2 ITALY 78
9.3.3 FRANCE 79
9.3.4 REST OF EUROPE 80
9.4 ASIA PACIFIC 81
9.4.1 CHINA 84
9.4.2 JAPAN 85
9.4.3 INDIA 87
9.4.4 REST OF APAC 88
9.5 ROW 89
9.5.1 BRAZIL 91
9.5.2 RUSSIA 92
9.5.3 REST OF ROW 93
10 COMPETITIVE LANDSCAPE 94
10.1 OVERVIEW 94
10.2 EXPANSIONS 96
10.3 NEW PRODUCT/TECHNOLOGY LAUNCHES 97
10.4 AGREEMENTS/CONTRACTS/PARTNERSHIPS 98
10.5 MERGERS and ACQUISITIONS/JOINT VENTURES 98
11 COMPANY PROFILES 99
(Overview, Financial*, Products and Services, Strategy, and Developments)
11.1 INTRODUCTION 99
11.2 THE DOW CHEMICAL COMPANY 100
11.3 EXXONMOBIL CORPORATION 103
11.4 CHEVRON PHILIPS CHEMICAL COMPANY 108
11.5 UNIVATION TECHNOLOGIES 112
11.6 LYONDELL BASEL INDUSTRIES HOLDINGS B.V. 114
11.7 TOTAL PETROCHEMICALS and REFINING USA, INC. 117
11.8 SABIC 120
11.9 INEOS OLEFINS AND POLYMERS 124
11.10 BOREALIS AG 126
11.11 PRIME POLYMER CO.LTD. 129
*Details might not be captured in case of unlisted companies
12 APPENDIX 131
12.1 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 131
12.2 AVAILABLE CUSTOMIZATIONS 132
12.3 DISCUSSION GUIDE 133
12.4 RELATED REPORTS 135


LIST OF TABLES

TABLE 1 MARKET FOR METALLOCENE LINEAR LOW DENSITY POLYETHYLENE TO REGISTER HIGH GROWTH BETWEEN 2014 AND 2020 27
TABLE 2 METALLOCENE POLYETHYLENE MARKET, BY TYPE, 2013-2020 (USD BILLION) 49
TABLE 3 METALLOCENE POLYETHYLENE MARKET, BY TYPE, 2013-2020 (KILO TONS) 49
TABLE 4 MLLDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (USD BILLION) 50
TABLE 5 MLLDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (KILO TONS) 50
TABLE 6 MHDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (USD MILLION) 51
TABLE 7 MHDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (KILO TONS) 51
TABLE 8 MLDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (USD MILLION) 52
TABLE 9 MLDPE METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (KILO TONS) 52
TABLE 10 OTHERS METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (USD MILLION) 53
TABLE 11 OTHERS METALLOCENE POLYETHYLENE MARKET, BY REGION,
2013-2020 (KILO TONS) 53
TABLE 12 METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD BILLION) 56
TABLE 13 METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KILO TONS) 56
TABLE 14 METALLOCENE POLYETHYLENE MARKET IN FILM APPLICATION, BY REGION, 2013-2020 (USD BILLION) 57
TABLE 15 METALLOCENE POLYETHYLENE MARKET IN FILM APPLICATION, BY REGION, 2013-2020 (KILO TONS) 57
TABLE 16 METALLOCENE POLYETHYLENE MARKET IN SHEET APPLICATION, BY REGION, 2013-2020 (USD MILLION) 58
TABLE 17 METALLOCENE POLYETHYLENE MARKET IN SHEET APPLICATION, BY REGION, 2013-2020 (KILO TONS) 58
TABLE 18 METALLOCENE POLYETHYLENE MARKET IN INJECTION MOLDING APPLICATION,
BY REGION, 2013-2020 (USD MILLION) 59
TABLE 19 METALLOCENE POLYETHYLENE MARKET IN INJECTION MOLDING APPLICATION,
BY REGION, 2013-2020 (KILO TONS) 59
TABLE 20 METALLOCENE POLYETHYLENE MARKET IN EXTRUSION COATING APPLICATION,
BY REGION, 2013-2020 (USD MILLION) 60
TABLE 21 METALLOCENE POLYETHYLENE MARKET IN EXTRUSION COATING APPLICATION,
BY REGION, 2013-2020 (KILO TONS) 60
TABLE 22 METALLOCENE POLYETHYLENE MARKET IN OTHER APPLICATIONS, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 23 METALLOCENE POLYETHYLENE MARKET IN OTHER APPLICATIONS, BY REGION, 2013-2020 (KILO TONS) 61
TABLE 24 METALLOCENE POLYETHYLENE MARKET, BY REGION, 2013-2020 (USD BILLION) 66
TABLE 25 METALLOCENE POLYETHYLENE MARKET, BY REGION, 2013-2020 (KILOTONS) 66
TABLE 26 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (USD MILLION) 67
TABLE 27 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (KILO TONS) 67
TABLE 28 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (USD BILLION) 69
TABLE 29 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (KILO TONS) 69
TABLE 30 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 70
TABLE 31 NORTH AMERICA: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION, 2013-2020 (KILO TONS) 70
TABLE 32 U.S. : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 71
TABLE 33 U.S. : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION, 2013-2020 (KT) 71
TABLE 34 CANADA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 72
TABLE 35 CANADA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 72
TABLE 36 MEXICO : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 73
TABLE 37 MEXICO : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 73
TABLE 38 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (USD MILLION) 73
TABLE 39 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (KILO TONS) 74
TABLE 40 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (USD BILLION) 76
TABLE 41 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (KILO TONS) 76
TABLE 42 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 76
TABLE 43 EUROPE: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KILO TONS) 77
TABLE 44 GERMANY : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 77
TABLE 45 GERMANY : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 78
TABLE 46 ITALY : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 78
TABLE 47 ITALY : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 78
TABLE 48 FRANCE : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 79
TABLE 49 FRANCE : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 79
TABLE 50 REST OF EUROPE : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION, 2013-2020 (USD MILLION) 80
TABLE 51 REST OF EUROPE: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION, 2013-2020 (KT) 80
TABLE 52 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (USD MILLION) 81
TABLE 53 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (KILO TONS) 81
TABLE 54 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 83
TABLE 55 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (KILO TONS) 83
TABLE 56 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 83
TABLE 57 ASIA PACIFIC: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KILO TONS) 84
TABLE 58 CHINA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 85
TABLE 59 CHINA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 85
TABLE 60 JAPAN : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 86
TABLE 61 JAPAN : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 86
TABLE 62 INDIA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 87
TABLE 63 INDIA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 87
TABLE 64 REST OF APAC : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 88
TABLE 65 REST OF APAC: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 88
TABLE 66 ROW: METALLOCENE POLYETHYLENE MARKET, BY TYPE,
2013-2020 (USD MILLION) 89
TABLE 67 ROW: METALLOCENE POLYETHYLENE MARKET, BY TYPE, 2013-2020 (KILO TONS) 89
TABLE 68 ROW: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (USD MILLION) 89
TABLE 69 ROW: METALLOCENE POLYETHYLENE MARKET, BY COUNTRY,
2013-2020 (KILO TONS) 90
TABLE 70 ROW: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 90
TABLE 71 ROW: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KILO TONS) 90
TABLE 72 BRAZIL : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 91
TABLE 73 BRAZIL : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 91
TABLE 74 RUSSIA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 92
TABLE 75 RUSSIA : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 92
TABLE 76 REST OF ROW : METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 77 REST OF ROW: METALLOCENE POLYETHYLENE MARKET, BY APPLICATION,
2013-2020 (KT) 93
TABLE 78 EXPANSIONS, 2010-2015 96
TABLE 79 NEW PRODUCT/TECHNOLOGY LAUNCHES, 2010-2015 97
TABLE 80 AGREEMENTS/CONTRACTS/PARTNERSHIPS, 2010-2015 98
TABLE 81 MERGERS and ACQUISITIONS/JOINT VENTURES, 2010-2015 98


LIST OF FIGURES

FIGURE 1 METALLOCENE POLYETHYLENE MARKET : MARKET SEGMENTATION 16
FIGURE 2 METALLOCENE POLYETHYLENE MARKET, RESEARCH DESIGN 18
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS: 21
FIGURE 4 BOTTOM-UP APPROACH 22
FIGURE 5 TOP-DOWN APPROACH 23
FIGURE 6 METALLOCENE POLYETHYLENE MARKET: DATA TRIANGULATION 24
FIGURE 7 MARKET FOR MLLDPE TO REGISTER THE HIGHEST GROWTH BETWEEN
2015 and 2020 27
FIGURE 8 MARKET FOR FILM APPLICATION TO REGISTER THE HIGHEST GROWTH BETWEEN 2015 and 2020 28
FIGURE 9 NORTH AMERICA DOMINATES THE METALLOCENE POLYETHYLENE MARKET WITH THE HIGHEST SHARE (VOLUME) IN 2014 29
FIGURE 10 METALLOCENE BASED LLDPE DOMINATES THE METALLOCENE POLYETHYLENE MARKET WITH THE HIGHEST SHARE (VOLUME) IN 2014 30
FIGURE 11 METALLOCENE POLYETHYLENE MARKET TO WITNESS SIGNIFICANT GROWTH BETWEEN 2015 AND 2020 31
FIGURE 12 METALLOCENE BASED LLDPE TO REGISTER THE FASTEST GROWTH RATE 32
FIGURE 13 METALLOCENE BASED LLDPE ACCOUNTED FOR THE LARGEST SHARE IN THE EMERGING ASIA-PACIFIC MARKET 33
FIGURE 14 ASIA-PACIFIC LEADS THE GROWTH OF THE METALLOCENE POLYETHYLENE MARKET 34
FIGURE 15 CHINA TO REGISTER THE HIGHEST GROWTH RATE BETWEEN 2015 AND 2020 35
FIGURE 16 FILM METALLOCENE POLYETHYLENE TO WITNESS HIGH GROWTH BETWEEN
2015 and 2020 36
FIGURE 17 ASIA-PACIFIC: FASTEST GROWING MARKET BETWEEN 2015 AND 2020 37
FIGURE 18 DRIVERS, RESTRAINTS, OPPORTUNITIES, and CHALLENGES IN THE METALLOCENE POLYETHYLENE INDUSTRY 39
FIGURE 19 METALLOCENE POLYETHYLENE INDUSTRY: SUPPLY CHAIN ANALYSIS 42
FIGURE 20 METALLOCENE POLYETHYLENE INDUSTRY: VALUE CHAIN ANALYSIS 43
FIGURE 21 MLLDPE DOMINATES THE METALLOCENE POLYETHYLENE MARKET, 2015 VS. 2020 (KILO TONS) 48
FIGURE 22 METALLOCENE POLYETHYLENE MARKET, BY APPLICATION (2015 and 2020),
BY VOLUME 55
FIGURE 23 REGIONAL SNAPSHOT (2015-2020): INDIA AND CHINA ARE EMERGING AS NEW HOT SPOTS 63
FIGURE 24 ATTRACTIVE DESTINATION FOR METALLOCENE POLYETHYLENE TYPES 64
FIGURE 25 ATTRACTIVE DESTINATION FOR METALLOCENE POLYETHYLENE APPLICATIONS 65
FIGURE 26 NORTH AMERICA MARKET SNAPSHOT — DEMAND TO BE DRIVEN BY INCREASE IN PURCHASING POWER PARITY 68
FIGURE 27 EUROPE MARKET SNAPSHOT: DEMAND TO BE DRIVEN BY PACKAGING SEGMENT IN THE METALLOCENE POLYETHYLENE MARKET 75
FIGURE 28 ASIA PACIFIC MARKET SNAPSHOT 82
FIGURE 29 COMPANIES ADOPTED EXPANSION AS THE KEY GROWTH STRATEGY BETWEEN 2010-2015 94
FIGURE 30 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCHES WAS THE KEY STRATEGY 95
FIGURE 31 REGIONAL REVENUE MIX OF TOP FOUR MARKET PLAYERS 99
FIGURE 32 DOW CHEMICAL COMPANY: COMPANY SNAPSHOT 100
FIGURE 33 THE DOW CHEMICAL COMPANY: SWOT ANALYSIS 102
FIGURE 34 EXXONMOBIL CORPORATION: COMPANY SNAPSHOT 103
FIGURE 35 EXXONMOBIL CORPORATION: SWOT ANALYSIS 107
FIGURE 36 CHEVRON PHILIPS CHEMICAL COMPANY: COMPANY SNAPSHOT 108
FIGURE 37 CHEVRON PHILIPS CHEMICAL COMPANY: SWOT ANALYSIS 110
FIGURE 38 UNIVATION TECHNOLOGIES: SWOT ANALYSIS 113
FIGURE 39 LYONDELLBASEL INDUSTRIES HOLDINGS B.V.: COMPANY SNAPSHOT 114
FIGURE 40 LYONDELLBASELL:SWOT ANALYSIS 116
FIGURE 41 TOTAL PETROCHEMICALS 119
FIGURE 42 SABIC: COMPANY SNAPSHOT 120
FIGURE 43 SABIC 122
FIGURE 44 INEOS OLEFINS AND POLYMERS 125
FIGURE 45 BOREALIS AG: COMPANY SNAPSHOT 126
FIGURE 46 SWOT ANALYSIS 128
FIGURE 47 SWOT ANALYSIS 130

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