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“The increasing adoption of smartphones is a major factor driving the growth of the Backend as a Service (BaaS) market”
The market size is estimated to grow from USD 1.32 billion in 2015 to USD 28.10 billion by 2020, at an estimated Compound Annual Growth Rate (CAGR) of 84.2%. The BaaS market is driven by factors such as increased adoption of cloud-based applications and smart phones, and demand for rapid deployment and development.

“Data and application integration service segment to gain maximum traction during the forecast period”
The data integration service type comprises enterprise integration services, data and file storage, and SaaS integrations. The data is stored on cloud in an encrypted form for security concerns. This service type enables the IT staff to connect the enterprise systems through single data and identity microservices. The data integration services type also manages the data as it includes hosting services where users can store, alter, update, delete, and upload any type of content. The key players offering data integration services types are Applicasa, AnyPresence, CloudMine, and others.

“Support, training, and maintenance services to have high growth rate during the forecast period”
Online support, live chat, other real-time support options, and community portals are established where clients can exchange ideas with people of other organizations. Support, training and maintenance services segment provides customer-support abilities to the industry verticals in case of security threats and privacy breaches. Companies actively provide online training resources such as user guides, blog articles, white papers, video instructions, and forums to their clients.

“Asia-Pacific (APAC) is expected to grow at a high CAGR among regions during the forecast period”
APAC is an emerging market and is expected to grow at the highest CAGR in the regional segment during the forecast period. This is due to the tremendous opportunities that exist in the APAC countries such as China, Japan, Australia, and others. North America is expected to have the largest market share compared with other regions across the globe. One of the factors contributing to the growth of the market in North America is the presence of major BaaS companies in the region.

In the process of determining and verifying the market size for several segments and sub-segments gathered through secondary research, extensive primary interviews were conducted with key people. Break-up of profile of primary participants is as follows:

- By Company Type: Tier 1 (45%), Tier 2 (35%) and Tier 3 (20%)
- By Designation: C-level (35%), Director level (25%) and other executives (40%)
- By Region: North America (45%), Europe (30%), Asia-Pacific (APAC) (20%), and RoW (5%).

The growth of mobile applications and increase in mobile game developers, and high adoption rate in the SMEs offers BaaS vendors tremendous opportunites in the next five years. As this model provides optimum usage of resources, the SMEs are utilizing its benefits as they only have to pay for the services procured. Moreover, due to the lack of advanced IT skills and infrastructure among SMEs, they prefer to adopt pay-as-you-go pricing model for reducing costs.

The major BaaS companies profiled in the report are as follows:

1. Microsoft
2. IBM
3. Oracle
4. Kony
5. Kinvey
6. CloudMine
7. Built.IO Backend
8. AnyPresence
9. Appcelerator
10. KII Corporation

The report will help the market leaders/new entrants in the BaaS market in the following ways:
1. This report segments the BaaS market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub-segments across different end users and regions.
2. The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.
3. This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes new product launches, partnerships, agreements, collaborations, and mergers and acquisitions.

Table Of Contents

Cloud/Mobile Backend as a Service Market by Service Type - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.3.1 MARKETS COVERED 14
1.3.2 YEARS CONSIDERED IN THE REPORT 15
1.4 CURRENCY 15
1.5 LIMITATIONS 15
1.6 STAKEHOLDERS 15
2 RESEARCH METHODOLOGY 16
2.1 RESEARCH DATA 16
2.1.1 SECONDARY DATA 17
2.1.1.1 Key data from secondary sources 17
2.1.2 PRIMARY DATA 17
2.1.2.1 Key data from primary sources 18
2.1.2.2 Key industry insights 18
2.1.2.3 Breakdown of primaries 19
2.2 MARKET SIZE ESTIMATION 19
2.2.1 BOTTOM-UP APPROACH 20
2.2.2 TOP-DOWN APPROACH 21
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 22
2.4 RESEARCH ASSUMPTION AND LIMITATION 23
3 EXECUTIVE SUMMARY 24
4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE BAAS MARKET 27
4.2 BACKEND AS A SERVICE MARKET: MARKET SHARE OF THE TOP FOUR SOLUTIONS AND VERTICALS 27
4.3 LIFECYCLE ANALYSIS, BY REGION 28
5 MARKET OVERVIEW 29
5.1 INTRODUCTION 30
5.2 MARKET EVOLUTION 30
5.3 MARKET DYNAMICS 30
5.3.1 DRIVERS 31
5.3.1.1 Increased adoption of mobile phones and smart devices 31
5.3.1.2 Demand for rapid deployment and development 31
5.3.2 RESTRAINTS 32
5.3.2.1 High cost of initial investment 32
5.3.2.2 Lack of security 32
5.3.3 OPPORTUNITIES 32
5.3.3.1 Growth in mobile applications and increase in mobile game developers 32
5.3.3.2 High adoption rate in SMEs 32
5.3.4 CHALLENGES 33
5.3.4.1 Challenges in vendor selection 33
6 INDUSTRY TRENDS 34
6.1 INTRODUCTION 34
6.2 VALUE CHAIN ANALYSIS 34
6.3 ECOSYSTEM 35
6.3.1 MOBILE SDK PROVIDERS 35
6.3.2 MOBILE HANDSET OEMS 35
6.3.3 MOBILE SERVICE COMPANIES 35
6.3.4 MOBILE ENTERPRISE APPLICATION PLATFORM (MEAP) 35
6.3.5 PAAS PROVIDERS 35
6.3.6 IAAS PROVIDERS 36
6.4 STRATEGIC BENCHMARKING 37
7 BAAS MARKET ANALYSIS, BY SERVICE TYPE 38
7.1 INTRODUCTION 39
7.2 DATA AND APPLICATION INTEGRATION 40
7.3 IDENTITY AND ACCESS MANAGEMENT 41
7.4 USAGE ANALYTICS 42
7.5 PROFESSIONAL SERVICES 43
7.6 SUPPORT AND MAINTENANCE 44
8 BAAS MARKET ANALYSIS, BY ORGANIZATION SIZE 45
8.1 INTRODUCTION 46
8.2 SMALL AND MEDIUM ENTERPRISES 47
8.3 LARGE ENTERPRISE 47
9 BAAS MARKET ANALYSIS, BY OPERATING SYSTEM 48
9.1 INTRODUCTION 49
9.2 ANDROID 50
9.3 IOS 50
9.4 OTHERS 51

10 BAAS MARKET ANALYSIS, BY VERTICAL 52
10.1 INTRODUCTION 53
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 54
10.3 TELECOMMUNICATION AND IT 55
10.4 RETAIL AND WHOLESALE 56
10.5 HEALTHCARE 57
10.6 MEDIA, ENTERTAINMENT, AND GAMING 58
10.7 MANUFACTURING 59
10.8 PUBLIC SECTOR AND UTILITIES 60
10.9 OTHERS 61
11 GEOGRAPHIC ANALYSIS 62
11.1 INTRODUCTION 63
11.2 NORTH AMERICA 65
11.3 EUROPE 69
11.4 ASIA-PACIFIC 71
11.5 MIDDLE EAST AND AFRICA 73
11.6 LATIN AMERICA 75
12 COMPETITIVE LANDSCAPE 77
12.1 OVERVIEW 77
12.2 COMPETITIVE SITUATION AND TRENDS 78
12.3 NEW PRODUCT LAUNCHES 79
12.4 MERGERS AND ACQUISITIONS 79
12.5 PARTNERSHIPS AND COLLABORATIONS 80
13 COMPANY PROFILES 81
13.1 INTRODUCTION 81
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
13.2 ORACLE CORPORATION 82
13.3 IBM CORPORATION 85
13.4 MICROSOFT CORPORATION 88
13.5 KONY 91
13.6 KINVEY 93
13.7 ANYPRESENCE 95
13.8 APPCELERATOR 96
13.9 BUILT.IO BACKEND 97
13.10 KII CORPORATION 99
13.11 CLOUDMINE 100
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
13.12 OTHER KEY INNOVATORS 101
13.12.1 BACKENDLESS CORP 101
13.12.2 KUMULOS 101
14 APPENDIX 102
14.1 EXCERPTS FROM INDUSTRY EXPERTS 102
14.2 DISCUSSION GUIDE 103
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 106
14.4 AVAILABLE CUSTOMIZATION 107
14.5 RELATED REPORTS 108


LIST OF TABLES

TABLE 1 BAAS MARKET SIZE AND GROWTH RATE, 2013-2020 (USD BILLION, Y-O-Y %) 25
TABLE 2 BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 39
TABLE 3 DATA AND APPLICATION INTEGRATION: BAAS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 40
TABLE 4 DATA AND APPLICATION INTEGRATION: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 40
TABLE 5 IDENTITY AND ACCESS MANAGEMENT: BAAS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 41
TABLE 6 IDENTITY AND ACCESS MANAGEMENT: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 41
TABLE 7 USAGE ANALYTICS: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 42
TABLE 8 USAGE ANALYTICS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 42
TABLE 9 PROFESSIONAL SERVICES: BAAS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 43
TABLE 10 PROFESSIONAL SERVICES: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 43
TABLE 11 SUPPORT AND MAINTENANCE: BAAS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 44
TABLE 12 SUPPORT AND MAINTENANCE: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 44
TABLE 13 BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 46
TABLE 14 SMALL AND MEDIUM ENTERPRISE: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 47
TABLE 15 LARGE ENTERPRISE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 47
TABLE 16 BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION) 49
TABLE 17 ANDROID: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 50
TABLE 18 IOS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 50
TABLE 19 OTHERS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 51
TABLE 20 BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 53
TABLE 21 BANKING, FINANCIAL SERVICES, AND INSURANCE: BAAS MARKET SIZE,
BY SERVICE TYPE, 2013-2020 (USD MILLION) 54
TABLE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE: BAAS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 54
TABLE 23 TELECOMMUNICATION AND IT: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 55
TABLE 24 TELECOMMUNICATION AND IT: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 55
TABLE 25 RETAIL AND WHOLESALE: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 56
TABLE 26 RETAIL AND WHOLESALE: BAAS SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 27 HEALTHCARE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 57
TABLE 28 HEALTHCARE: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 57
TABLE 29 MEDIA, ENTERTAINMENT, AND GAMING: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 58
TABLE 30 MEDIA, ENTERTAINMENT, AND GAMING: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 58
TABLE 31 MANUFACTURING: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 59
TABLE 32 MANUFACTURING: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 59
TABLE 33 PUBLIC SECTOR AND UTILITIES: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 60
TABLE 34 PUBLIC SECTOR AND UTILITIES: BAAS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 60
TABLE 35 OTHERS: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 61
TABLE 36 OTHERS: BAAS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 61
TABLE 37 BAAS MARKET SIZE, BY REGION, 2015-2020 (USD MILLION) 64
TABLE 38 NORTH AMERICA: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 66
TABLE 39 NORTH AMERICA: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 66
TABLE 40 NORTH AMERICA: BAAS MARKET SIZE, BY OPERATING SYSTEM,
2013-2020 (USD MILLION) 67
TABLE 41 NORTH AMERICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 67
TABLE 42 NORTH AMERICA: BAAS MARKET SIZE, BY COUNTRY, 2013-2020 (USD MILLION) 67
TABLE 43 U.S.: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION) 68
TABLE 44 U.S.: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 68
TABLE 45 U.S.: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 68
TABLE 46 EUROPE: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 69
TABLE 47 EUROPE: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 69
TABLE 48 EUROPE: BAAS MARKET SIZE, BY OPERATING SYSTEM, 2013-2020 (USD MILLION) 70
TABLE 49 EUROPE: BAAS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 70
TABLE 50 ASIA-PACIFIC: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 72
TABLE 51 ASIA-PACIFIC: BAAS MARKET SIZE, BY SERVICE TYPE, 2013-2020 (USD MILLION) 72
TABLE 52 ASIA-PACIFIC: BAAS MARKET SIZE, BY OPERATING SYSTEM,
2013-2020 (USD MILLION) 72
TABLE 53 ASIA-PACIFIC: BAAS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 73
TABLE 54 MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 73
TABLE 55 MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 74
TABLE 56 MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY OPERATING SYSTEM,
2013-2020 (USD MILLION) 74
TABLE 57 MIDDLE EAST AND AFRICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 74
TABLE 58 LATIN AMERICA: BAAS MARKET SIZE, BY VERTICAL, 2013-2020 (USD MILLION) 75
TABLE 59 LATIN AMERICA: BAAS MARKET SIZE, BY SERVICE TYPE,
2013-2020 (USD MILLION) 75
TABLE 60 LATIN AMERICA: BAAS MARKET SIZE, BY OPERATING SYSTEM,
2013-2020 (USD MILLION) 76
TABLE 61 LATIN AMERICA: BAAS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 76


TABLE 62 NEW PRODUCT LAUNCHES, 2014-2015 79
TABLE 63 MERGERS AND ACQUISITIONS, 2014-2015 79
TABLE 64 PARTNERSHIPS AND COLLABORATIONS, 2014-2015 80


LIST OF FIGURES

FIGURE 1 BAAS: RESEARCH DESIGN 16
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION, AND REGION 19
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 5 MARKET BREAKDOWN AND DATA TRIANGULATION 22
FIGURE 6 ASSUMPTIONS OF THE RESEARCH STUDY 23
FIGURE 7 BAAS MARKET SIZE, 2015-2020 (USD BILLION) 25
FIGURE 8 BAAS MARKET, BY SERVICE TYPE (2015 VS. 2020) 25
FIGURE 9 BAAS MARKET, BY OPERATING SYSTEM (2015-2020) 26
FIGURE 10 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SHARE OF THE BAAS MARKET IN 2015 26
FIGURE 11 LUCRATIVE GROWTH PROSPECTS IN THE BAAS MARKET DUE TO THE INCREASING ADOPTION OF SMARTPHONES 27
FIGURE 12 BAAS: MARKET SHARE OF SOLUTIONS AND VERTICALS 27
FIGURE 13 LIFECYCLE ANALYSIS, BY REGION (2015): ASIA-PACIFIC IS EXPECTED TO ENTER THE GROWTH PHASE IN THE COMING YEARS 28
FIGURE 14 BAAS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 31
FIGURE 15 BAAS MARKET: VALUE CHAIN ANALYSIS 34
FIGURE 16 BAAS: ECOSYSTEM 36
FIGURE 17 STRATEGIC BENCHMARKING: BAAS MARKET 37
FIGURE 18 DATA AND APPLICATION INTEGRATION IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 39
FIGURE 19 LARGE ENTERPRISES SEGMENT IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 46
FIGURE 20 ANDROID IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 49
FIGURE 21 MEDIA, ENTERTAINMENT, AND GAMING VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST CAGR DURING THE FORECAST PERIOD 53
FIGURE 22 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 63
FIGURE 23 ASIA-PACIFIC: AN ATTRACTIVE DESTINATION FOR BAAS MARKET, 2015-2020 64
FIGURE 24 NORTH AMERICA MARKET SNAPSHOT 65
FIGURE 25 ASIA-PACIFIC MARKET SNAPSHOT 71
FIGURE 26 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AS THE KEY GROWTH STRATEGY FROM 2014 TO 2015 77
FIGURE 27 PRODUCT PORTFOLIO COMPARISON OF THE TOP FIVE COMPANIES 78
FIGURE 28 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND DEVELOPMENT IS THE KEY STRATEGY 78
FIGURE 29 GEOGRAPHIC REVENUE MIX OF TOP MARKET PLAYERS 81
FIGURE 30 ORACLE CORPORATION: COMPANY SNAPSHOT 82
FIGURE 31 ORACLE CORPORATION: SWOT ANALYSIS 84


FIGURE 32 IBM CORPORATION: COMPANY SNAPSHOT 85
FIGURE 33 IBM CORPORATION: SWOT ANALYSIS 87
FIGURE 34 MICROSOFT CORPORATION: COMPANY SNAPSHOT 88
FIGURE 35 MICROSOFT CORPORATION: SWOT ANALYSIS 90

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