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“Massive surge in structured and unstructured social data is driving the growth”
MarketsandMarkets estimates the global social media analytics market to grow from USD 1.60 billion in 2015 to USD 5.40 billion by 2020, at a Compound Annual Growth Rate of 27.6%. The social media analytics market is growing rapidly because of the transition from traditional Business Intelligence (BI) techniques to advanced analytics techniques and the massive surge in the number of social media users.

“North America is expected to hold the largest market share”
The North American region is expected to continue being the largest revenue generating region for social media analytics vendors for the next five years, followed by Europe. This is mainly because of the presence of various developed economies such as Canada and the U.S. and because of the high focus on innovations through research and development and technology. The high penetration of social media analytics in multiple verticals such as manufacturing, healthcare, transportation, and logistics is driving the growth of this market in the region.

The study validates the market size of segments and subsegments through secondary research and in-depth primary interviews. Various industry leaders in Tier 1, Tier 2, and Tier 3 companies were contacted for primary interviews. The in-depth interviews were conducted with CEOs, marketing directors, other innovation and technology directors, and executives from various key organizations operating in the social media analytics marketplace.

- By Company type – Tier 1- 30%, Tier 2- 40%, Tier 3- 30%
- By Designation – C-Level – 72%, Director Level- 14%. Others- 14%
- By Region – North America- 57%, Europe-14%, Asia-Pacific- 29%

The report includes the study of key players offering social media analytics solutions and services: Oracle Corporation (U.S.), SAS Institute (U.S.), IBM Corporation (U.S.), SAP SE (Germany), Tableau Software (U.S.), GoodData (U.S.), NetBase Solutions (U.S.), Salesforce.com (U.S.), Adobe Systems (U.S.), and Hootsuite Media (U.S.). Furthermore, the report also includes in-depth competitive analysis of the key players in the social media analytics market, with their company profiles, SWOT analysis, recent developments, and key market strategies.

The report will help the market leaders or new entrants in this market in the following ways:
1. This report segments the market into various subsegments, covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the subsegments. The market numbers are further split across different end users and regions.

2. This report will help in the better understanding of the competitors and gain more insights to better one’s position in the market. There is a separate section on competitive landscape, which includes competitor ecosystem, mergers and acquisitions, integrations and expansions, and collaborations of various market vendors. Besides, there are company profiles of ten players in this market. In this section, market internals are provided that can put one ahead of the competitors.

3. The report also helps in understanding the overall growth of the market. It provides information on key market drivers, restraints, challenges, and opportunities.

Table Of Contents

Social Media Analytics Market by Type, Applications, Vertical, Region - Global Forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 15
1.1 OBJECTIVES OF THE STUDY 15
1.2 MARKET DEFINITION 15
1.3 MARKET SCOPE 16
1.3.1 MARKETS COVERED 16
1.3.2 YEARS CONSIDERED IN THE REPORT 17
1.4 CURRENCY 17
1.5 LIMITATIONS 17
1.6 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 19
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 21
2.2 MARKET SIZE ESTIMATION 22
2.2.1 BOTTOM-UP APPROACH 22
2.2.2 TOP-DOWN APPROACH 23
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 23
2.4 RESEARCH ASSUMPTIONS 25
3 EXECUTIVE SUMMARY 26
4 PREMIUM INSIGHTS 30
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SOCIAL MEDIA ANALYTICS MARKET 30
4.2 SOCIAL MEDIA ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 30
4.3 SOCIAL MEDIA ANALYTICS MARKET, BY VERTICAL AND REGION 31
4.4 LIFE CYCLE ANALYSIS, BY REGION, 2015 31
5 MARKET OVERVIEW 32
5.1 INTRODUCTION 33
5.2 MARKET SEGMENTATION 33
5.2.1 BY TYPE 33
5.2.2 BY SERVICE 33
5.2.3 BY APPLICATION 34
5.2.4 BY DEPLOYMENT MODEL 34
5.2.5 BY ORGANIZATION SIZE 35
5.2.6 BY VERTICAL 35
5.2.7 BY REGION 35
5.3 MARKET DYNAMICS 36
5.3.1 DRIVERS 37
5.3.1.1 Growing number of users on social media platforms 37
5.3.1.2 Increased focus on market and competitive intelligence 37
5.3.1.3 Increased spending over analytics 38
5.3.2 RESTRAINTS 38
5.3.2.1 Complex analytical workflow 38
5.3.3 OPPORTUNITIES 39
5.3.3.1 Increasing cloud adoption trends 39
5.3.3.2 High adoption rate in SMEs 39
5.3.4 CHALLENGES 39
5.3.4.1 Lack of transformation from legacy architecture 39
5.3.4.2 Lack of skilled expertise 40
6 INDUSTRY TRENDS 41
6.1 INTRODUCTION 41
6.2 VALUE CHAIN ANALYSIS 41
6.3 PORTER'S FIVE FORCES ANALYSIS 42
6.3.1 THREAT OF NEW ENTRANTS 43
6.3.2 THREAT FROM SUBSTITUTES 43
6.3.3 BARGAINING POWER OF SUPPLIERS 43
6.3.4 BARGAINING POWER OF BUYERS 44
6.3.5 INTENSITY OF COMPETITIVE RIVALRY 44
6.4 STRATEGIC BENCHMARKING 45
6.4.1 STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT, AND ENHANCEMENT 45
6.4.2 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS 46
7 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY TYPE 47
7.1 INTRODUCTION 48
7.2 SOLUTION 49
7.3 SERVICE 50
7.3.1 SUPPORT AND MAINTENANCE 50
7.3.2 CONSULTING SERVICE 51
7.3.3 TRAINING AND EDUCATION 52

8 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY APPLICATION 53
8.1 INTRODUCTION 54
8.2 CUSTOMER SEGMENTATION AND TARGETING 54
8.3 MULTICHANNEL CAMPAIGN MANAGEMENT 56
8.4 COMPETITOR BENCHMARKING 56
8.5 CUSTOMER BEHAVIORAL ANALYSIS 57
8.6 MARKETING MEASUREMENT 58
8.7 OTHER APPLICATIONS 59
9 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 60
9.1 INTRODUCTION 61
9.2 ON-PREMISE 62
9.3 ON-DEMAND/CLOUD 62
10 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 64
10.1 INTRODUCTION 65
10.2 SMALL AND MEDIUM ENTERPRISES (SMES) 66
10.3 LARGE ENTERPRISES 67
11 SOCIAL MEDIA ANALYTICS MARKET ANALYSIS, BY VERTICAL 68
11.1 INTRODUCTION 69
11.2 BANKING, FINANCIAL SERVICES AND INSURANCE (BFSI) 70
11.3 TELECOMMUNICATIONS AND IT 72
11.4 RETAIL 73
11.5 HEALTHCARE AND LIFE SCIENCES 74
11.6 GOVERNMENT 76
11.7 HEAVY ENGINEERING 77
11.8 MEDIA AND ENTERTAINMENT 78
11.9 UTILITIES 80
11.10 TRANSPORTATION AND LOGISTICS 81
11.11 TRAVEL AND HOSPITALITY 82
11.12 OTHERS 84
12 GEOGRAPHIC ANALYSIS 86
12.1 INTRODUCTION 87
12.2 NORTH AMERICA 88
12.3 EUROPE 92
12.4 ASIA-PACIFIC (APAC) 95
12.5 MIDDLE EAST and AFRICA 99
12.6 LATIN AMERICA 102

13 COMPETITIVE LANDSCAPE 105
13.1 OVERVIEW 105
13.2 COMPETITIVE SITUATION AND TRENDS 106
13.2.1 NEW PRODUCT LAUNCHES AND ENHANCEMENTS 108
13.2.2 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES 110
13.2.3 MERGERS AND ACQUISITIONS 111
13.2.4 INTEGRATION AND EXPANSION 112
14 COMPANY PROFILES 114
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
14.1 INTRODUCTION 114
14.2 ORACLE CORPORATION 115
14.3 IBM CORPORATION 119
14.4 SALESFORCE.COM INC. 122
14.5 ADOBE SYSTEMS, INC. 125
14.6 SAS INSTITUTE 129
14.7 CRIMSON HEXAGON 132
14.8 SAP SE 136
14.9 TABLEAU SOFTWARE 138
14.10 GOODDATA 140
14.11 NETBASE SOLUTIONS, INC. 141
14.12 HOOTSUITE MEDIA, INC. 143
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
15 KEY INNOVATORS 145
15.1 SYSOMOS, INC. 145
15.2 TRACX 145
15.3 ATTENSITY 146
15.4 BRANDWATCH 146
16 APPENDIX 147
16.1 DISCUSSION GUIDE 147
16.2 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 151
16.3 AVAILABLE CUSTOMIZATION 153
16.4 RELATED REPORTS 154


LIST OF TABLES

TABLE 1 SOCIAL MEDIA ANALYTICS MARKET SIZE AND GROWTH,
2013-2020, (USD MILLION, Y-O-Y %) 27
TABLE 2 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 49
TABLE 3 SOLUTION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 49
TABLE 4 SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION) 50
TABLE 5 SUPPORT AND MAINTENANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 51
TABLE 6 CONSULTING SERVICE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 51
TABLE 7 TRAINING AND EDUCATION: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 52
TABLE 8 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 54
TABLE 9 CUSTOMER SEGMENTATION AND TARGETING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 55
TABLE 10 MULTICHANNEL CAMPAIGN MANAGEMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 56
TABLE 11 COMPETITOR BENCHMARKING: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 57
TABLE 12 CUSTOMER BEHAVIORAL ANALYSIS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 57
TABLE 13 MARKETING MEASUREMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 58
TABLE 14 OTHER APPLICATIONS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 59
TABLE 15 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 61
TABLE 16 ON-PREMISE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 62
TABLE 17 ON-DEMAND: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 18 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 66
TABLE 19 SMES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 66
TABLE 20 LARGE ENTERPRISES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 67
TABLE 21 SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 69
TABLE 22 BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 71
TABLE 23 BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 71
TABLE 24 BANKING FINANCIAL SERVICES AND INSURANCE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 71
TABLE 25 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 72
TABLE 26 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 72
TABLE 27 TELECOMMUNICATIONS AND IT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYEMNT MODEL, 2013-2020 (USD MILLION) 73
TABLE 28 RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 73
TABLE 29 RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 74
TABLE 30 RETAIL: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL,
2013-2020 (USD MILLION) 74
TABLE 31 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY TYPE, 2013-2020 (USD MILLION) 75
TABLE 32 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 75
TABLE 33 HEALTHCARE AND LIFE SCIENCES: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 75
TABLE 34 GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 76
TABLE 35 GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 76
TABLE 36 GOVERNMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 77
TABLE 37 HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 77
TABLE 38 HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 78
TABLE 39 HEAVY ENGINEERING: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 78
TABLE 40 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE, 2013-2020 (USD MILLION) 79
TABLE 41 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 79
TABLE 42 MEDIA AND ENTERTAINMENT: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 79
TABLE 43 UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 80
TABLE 44 UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 80
TABLE 45 UTILITIES: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 81
TABLE 46 TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY TYPE, 2013-2020 (USD MILLION) 81
TABLE 47 TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 82
TABLE 48 TRANSPORTATION AND LOGISTICS: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 82
TABLE 49 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY BTYPE, 2013-2020 (USD MILLION) 83
TABLE 50 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE, 2013-2020 (USD MILLION) 83
TABLE 51 TRAVEL AND HOSPITALITY: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 83
TABLE 52 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 84
TABLE 53 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 84
TABLE 54 OTHERS: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 85
TABLE 55 GLOBAL SOCIAL MEDIA ANALYTICS MARKET SIZE, 2013-2020 (USD MILLION) 88
TABLE 56 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2015 (USD MILLION) 90
TABLE 57 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 90
TABLE 58 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION, 2013-2020 (USD MILLION) 91
TABLE 59 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 91
TABLE 60 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 91
TABLE 61 NORTH AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 92
TABLE 62 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 93
TABLE 63 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 93
TABLE 64 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 93
TABLE 65 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 94
TABLE 66 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE,
2013-2020 (USD MILLION) 94
TABLE 67 EUROPE: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 95
TABLE 68 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 97
TABLE 69 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 97
TABLE 70 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 97
TABLE 71 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 98
TABLE 72 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 98
TABLE 73 ASIA-PACIFIC: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 99
TABLE 74 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 99
TABLE 75 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY SERVICE, 2013-2020 (USD MILLION) 100
TABLE 76 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY APPLICATION, 2013-2020 (USD MILLION) 100
TABLE 77 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 100
TABLE 78 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, ORGANIZATION SIZE, 2013-2020 (USD MILLION) 101
TABLE 79 MIDDLE EAST and AFRICA: SOCIAL MEDIA ANALYTICS MARKET SIZE,
BY VERTICAL 2013-2020 (USD MILLION) 101
TABLE 80 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY TYPE,
2013-2020 (USD MILLION) 102
TABLE 81 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY SERVICE,
2013-2020 (USD MILLION) 102
TABLE 82 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY APPLICATION,
2013-2020 (USD MILLION) 103
TABLE 83 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2013-2020 (USD MILLION) 103
TABLE 84 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2013-2020 (USD MILLION) 103
TABLE 85 LATIN AMERICA: SOCIAL MEDIA ANALYTICS MARKET SIZE, BY VERTICAL,
2013-2020 (USD MILLION) 104
TABLE 86 NEW PRODUCT LAUNCHES AND ENHANCEMENTS, 2013-2015 108
TABLE 87 AGREEMENTS, PARTNERSHIPS, COLLABORATIONS, AND JOINT VENTURES,
2013-2015 110
TABLE 88 MERGERS AND ACQUISITIONS, 2013-2015 111
TABLE 89 INTEGRATION AND BUSINESS EXPANSION 112


LIST OF FIGURES

FIGURE 1 SOCIAL MEDIA ANALYTICS MARKET: RESEARCH DESIGN 18
FIGURE 2 BREAKDOWN OF PRIMARY INTERVIEWS: BY COMPANY TYPE, DESIGNATION,
AND REGION 21
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 22
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 23
FIGURE 5 DATA TRIANGULATION 24
FIGURE 6 SOCIAL MEDIA ANALYTICS MARKET IS POISED TO WITNESS GROWTH IN THE GLOBAL MARKET FOR THE PERIOD 2015-2020 27
FIGURE 7 CONSULTING SERVICES HAS THE HIGHEST MARKET SIZE AND THE TREND IS EXPECTED TO CONTINUE THROUGHOUT THE FORECAST PERIOD 28
FIGURE 8 MARKETING MEASUREMENT IS EXPECTED TO HAVE THE HIGHEST CAGR FROM 2015 TO 2020 28
FIGURE 9 ON-PREMISE DEPLOYMENT HAS THE HIGHEST MARKET SHARE IN THE YEAR 2015 29
FIGURE 10 ADOPTION OF SOCIAL MEDIA ANALYTICS IS EXPECTED TO INCREASE AT THE HIGHEST CAGR IN SMES DURING THE FORECAST PERIOD 29
FIGURE 11 LUCRATIVE MARKET PROSPECTS IN THE SOCIAL MEDIA ANALYTICS MARKET 30
FIGURE 12 NORTH AMERICA ACCOUNTS FOR THE LARGEST MARKET SHARE IN THE SOCIAL MEDIA ANALYTICS MARKET IN 2015 30
FIGURE 13 RETAIL BY VERTICAL AND NORTH AMERICA BY REGION ARE EXPECTED TO DOMINATE THE SOCIAL MEDIA ANALYTICS MARKET 31
FIGURE 14 ASIA-PACIFIC TO WITNESS EXPONENTIAL GROWTH DURING 2015-2020 31
FIGURE 15 SOCIAL MEDIA ANALYTICS MARKET: BY TYPE 33
FIGURE 16 SOCIAL MEDIA ANALYTICS MARKET: BY APPLICATION 34
FIGURE 17 SOCIAL MEDIA ANALYTICS MARKET: BY DEPLOYMENT MODEL 34
FIGURE 18 SOCIAL MEDIA ANALYTICS MARKET: BY ORGANIZATION SIZE 35
FIGURE 19 SOCIAL MEDIA ANALYTICS MARKET: BY VERTICAL 35
FIGURE 20 SOCIAL MEDIA ANALYTICS MARKET: BY REGION 35
FIGURE 21 GROWING NUMBER OF SOCIAL MEDIA USERS IS THE MAJOR DRIVING FACTOR 36
FIGURE 22 VALUE CHAIN ANALYSIS 41
FIGURE 23 PORTER'S FIVE FORCES ANALYSIS 42
FIGURE 24 STRATEGIC BENCHMARKING: PRODUCT DEVELOPMENT AND ENHANCEMENTS 45
FIGURE 25 STRATEGIC BENCHMARKING: MERGERS, ACQUISITIONS, AND STRATEGIC AGREEMENTS 46
FIGURE 26 SERVICES ARE EXPECTED TO HAVE THE HIGHEST CAGR DURING THE FORECAST PERIOD 48
FIGURE 27 MARKETING MEASUREMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 54
FIGURE 28 CLOUD DEPLOYMENT MODEL IS EXPECTED TO GO AT A HIGHER CAGR DURING THE FORECAST PERIOD 61
FIGURE 29 SMES ARE EXPECTED TO HAVE HIGHER CAGR DURING THE FORECAST PERIOD 65
FIGURE 30 HEALTHCARE AND LIFE SCIENCES SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 70
FIGURE 31 GEOGRAPHIC SNAPSHOT: THE MARKET IN ASIA-PACIFIC IS ESTIMATED TO GROW AT THE HIGHEST CAGR IN THE SOCIAL MEDIA ANALYTICS MARKET 87
FIGURE 32 NORTH AMERICA IS PROJECTED TO HAVE THE LARGEST MARKET SIZE IN THE SOCIAL MEDIA ANALYTICS MARKET 88
FIGURE 33 NORTH AMERICA MARKET SNAPSHOT: LARGE ENTERPRISES ARE EXPECTED TO HAVE THE LARGEST MARKET SIZE IN 2015 89
FIGURE 34 ASIA-PACIFIC MARKET SNAPSHOT: ASIA-PACIFIC IS EXPECTED TO BE THE FASTEST-GROWING REGIONS IN 2015 96
FIGURE 35 COMPANIES ADOPTED NEW PRODUCT LAUNCHES AND PARTNERSHIPS AND AGREEMENTS AS THE KEY GROWTH STRATEGIES OF THE LAST THREE YEARS 105
FIGURE 36 MARKET EVALUATION FRAMEWORK 106
FIGURE 37 BATTLE FOR MARKET SHARE: NEW PRODUCT LAUNCH AND ENHANCEMENT WAS THE KEY STRATEGY IN THE GROWTH OF THE SOCIAL MEDIA ANALYTICS MARKET 107
FIGURE 38 GEOGRAPHIC REVENUE MIX OF THE TOP 5 MARKET PLAYERS 114
FIGURE 39 ORACLE CORPORATION: COMPANY SNAPSHOT 115
FIGURE 40 ORACLE CORPORATION: SWOT ANALYSIS 117
FIGURE 41 IBM CORPORATION: COMPANY SNAPSHOT 119
FIGURE 42 IBM CORPORATION: SWOT ANALYSIS 121
FIGURE 43 SALESFORCE.COM INC.: COMPANY SNAPSHOT 122
FIGURE 44 SALESFORCE.COM INC.: SWOT ANALYSIS 124
FIGURE 45 ADOBE SYSTEMS, INC.: COMPANY SNAPSHOT 125
FIGURE 46 ADOBE SYSTEMS, INC.: SWOT ANALYSIS 127
FIGURE 47 SAS INSTITUTE: COMPANY SNAPSHOT 129
FIGURE 48 SAS INSTITUTE: SWOT ANALYSIS 130
FIGURE 49 CRIMSON HEXAGON: SWOT ANALYSIS 134
FIGURE 50 SAP SE: COMPANY SNAPSHOT 136
FIGURE 51 TABLEAU SOFTWARE: COMPANY SNAPSHOT 138

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