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Global Alternative Online Payment Methods: Second Half 2016

  • February 2017
  • -
  • yStats - Global E-Commerce Intelligence
  • -
  • 79 pages

Alternative methods outpace bank cards in global online payments, per yStats.com report

Payment by credit card no longer dominates the global E-Commerce market, according to the findings of the yStats.com report. Due to the rising contribution of emerging markets to global online retail revenues and changing preferences of online consumers in advanced markets, alternative payment methods collectively accounted for a higher share of E-Commerce sales in 2015 than traditional credit card payments. Through 2020, the share of these alternative payment methods is projected to increase further still, while credit and debit cards are projected to lose several percentage points in their share.

E-Wallet has emerged as the top online payment method among the alternatives to bank card. It accounted for close to one-third of worldwide E-Commerce sales and is the second most used payment method in cross-border online shopping, according to a recent survey cited in the yStats.com report. Digital wallet providers such as PayPal and Alipay are preferred by a high double-digit share of online shoppers in countries such as China, Italy, and Mexico. Other prominent alternative payment methods include bank transfer, direct debit, cash on delivery, payment by invoice and in-store payment.

Nevertheless, payment by credit or debit card remains the leading online payment method in multiple advanced markets including the USA, Canada, Japan, Australia, the UK and France. Furthermore, in selected emerging markets, such as Russia, there is a trend towards increased use of payment by bank cards. Overall, the diverse payment method preferences of online shoppers worldwide necessitate offering a range of payment options. Three quarters of online merchants concur with this reasoning by accepting at least 3 different online payment options, according to a 2016 survey cited in the yStats.com report.

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Table Of Contents

Global Alternative Online Payment Methods: Second Half 2016
1. Management Summary
2. Global Developments
Online and Mobile Payment Trends, H2 2016
Breakdown of E-Commerce Sales by Payment Methods, in %, 2015 and 2020f
Breakdown of the Number of Online Payment Options Offered, in % of Online Merchants, January 2016
Top 3 Payment Methods Preferred in Cross-Border Online Shopping, in % of Cross-Border Online Shoppers, August 2016
Top 3 Considerations When Choosing a Payment Method in Cross-Border Online Shopping,
in % of Cross-Border Online Shoppers, August 2016
Payment Methods Used in Mobile Shopping, in % of Mobile Shoppers, by Selected Regions, August 2016
3. Asia-Pacific
3.1. Regional
Breakdown of E-Commerce Sales by Payment Method, in %, 2015 and 2020f
3.2. China
Online and Mobile Payment Trends and News about Players, H2 2016
E-Wallet's Share of E-Commerce Sales, in %, 2015
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
Third-Party Online Payment Volume, in CNY trillion, by Two Comparative Estimates, Q1 2015 - Q2 2016
Breakdown of Third-Party Online Payment GMV by Players, in %, by Two Comparative Estimates, Q1 2016
3.3. Japan
Online and Mobile Payment Trends and News about Players, H2 2016
3.4. India
Online and Mobile Payment Trends and News about Players, H2 2016
Breakdown of E-Commerce Payment Volume by Payment Methods, in %, 2015 and 2020f
3.5. Australia
Share of Credit Cards in Number of Domestic B2C E-Commerce Payments, in %, FY 2010/11 and FY 2015/16
3.6. Indonesia
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, December 2016
Breakdown of Reasons to Choose Payment via ATM, in % of Online Shoppers Who Pay for Online Purchases via ATM, December 2016
3.7. Thailand
Breakdown of E-Commerce Revenues of Retail and Wholesale Trade Companies by Payment Method, in %, 2015
4. Europe
4.1. Regional
Payment Methods Preferred in Online Shopping, in % of Online Shoppers, by Belgium, Germany, France, Italy, the Netherlands, the Nordics, Poland, Spain and the UK, May 2016
Share of Online Shoppers Who Abandoned Shopping Cart Due to Lack of Favorite Payment Method, in %, by Benelux, Germany, Nordics and the UK, June 2016
4.2. UK
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
4.3. Germany
Online and Mobile Payment Trends and News about Players, H2 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, July 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, by incl. Amazon and excl. Amazon, in %, 2015
4.4. France
Share of Respondents Who Trust PayPal with Personal Data, by Total, Ages 18-34, and Compared to a Bank, in %, June 2016
4.5. Russia
Share of Online Shoppers Paying by Bank Card and by Cash on Delivery, in %, October 2016
Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
4.6. Spain
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
4.7. Italy
Breakdown of Payment Methods Used in Online Shopping, in % of Online Shoppers, October 2016
4.8. Netherlands
Breakdown of Online Purchases by Payment Methods, in %, H1 2015 and H1 2016
4.9. Sweden
Payment Methods Used and Preferred in Online and Mobile Shopping, in % of Online Shoppers, Q2 2016
4.10. Poland
Payment Methods Used in Online Shopping, in % of Online Shoppers, 6 Months to December 2016
4.11. Greece
Payment Methods Used in Online Shopping, in % of Online Shoppers, 2016
4.12. Czech Republic
Payment Methods Used in Online Shopping, in % of Online Shoppers, Q2 2016
5. North America
5.1. USA
Online and Mobile Payment Trends and News about Players, H2 2016
Top 3 Payment Methods Preferred in Online Shopping, in % of Online Shoppers, 2015 and 2016
Payment Methods Most Trusted in Online Shopping, in % of Online Shoppers, November 2016
5.2. Canada
Breakdown of E-Commerce Transaction Value by Payment Method, in %, 2015
6. Latin America
6.1. Regional
Payment Methods Used in Online Shopping, in % of Online Shoppers With Bank Account, July 2016
6.2. Brazil
Online and Mobile Payment Trends and News About Players, H2 2016
Breakdown of B2C E-Commerce Sales by Payment Methods, in %, 2015
6.3. Mexico
Top 10 Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015 and 2016
Online Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
Offline Payment Methods Used in Online Shopping, by Device Used, in % of Online Shoppers, August 2016
7. Middle East
7.1. Regional
Share of Online Shoppers in MENA Who Prefer to Pay with Cash on Delivery, in %, March 2016
Breakdown of Share of Cash On Delivery, in % of E-Commerce Companies in MENA, October 2016
Share of Cash On Delivery in Total Online Shopping in the Middle East, in %, 2015
7.2. UEA
Breakdown of Online Shoppers by Shoppers Who Prefer to Pay Online and Who Prefer to Pay On Delivery, in %, November 2016
7.3. Saudi Arabia
Top Payment Method Preferred in Online Shopping, by Selected Product Categories, in % of Millennial Online Shoppers, 2015
8. Africa
8.1. Regional
Payment Methods Most Used in Online Shopping, in % of Online Shoppers*, by Ghana, Kenya, South Africa, Uganda, December 2016
8.2. South Africa
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers, March 2016
Share of Online Shoppers Who Would be Motivated to Shop Online More by Availability of the “On Delivery” Payment Method, in % of Online Shoppers, March 2016
8.3. Nigeria
Breakdown of Payment Methods Preferred in Online Shopping, in % of Online Shoppers

Companies Mentioned
Airtel Money, Alipay, Amazon, Android Pay, Apple Pay, Axis Bank, Bank of Japan, Bic Camera, BillSAFE, Braspag, Cafe Coffee Day, Capgemini, Car2go, Daimler Financial Services, Deloitte, Deutsche Telekom, Dotpay, Family Mart, FeliCa Networks, FreeCharge, Google, HDFC Bank, ICICI Bank, iDEAL, iPag, Klarna, Lawson, MasterCard, maxiPago!, McDonald's, Mercedes Pay, Mi Pay, Moip Pagamentos, Mundipagg, MyTaxi app, MyWallet, Oxigen Wallet, Oxxo, PagSeguro, PayCash, PayPal, Paytm, PayU, Pingit, Popmoney, Prezelewy24, PwC, Rakuten Edy, Rede, Samsung Pay, SBI, Square Cash, Suica, Tenpay, Venmo, Visa, WeChat, Worldpay, Yodobashi Camera

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