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About this report
This report analyses the business case benefits for network function virtualisation (NFV) and software-defined networking (SDN) that can be achieved through a services-based approach, rather than a virtual network function (VNF) approach. The report provides quantifiable business case outputs for:

-virtual customer premises equipment- (vCPE-) enabled enterprise and residential services, and
-VoLTE voice services using virtualised IMS (vIMS) rather than a physical IMS deployment with call continuity.

We explain why video services could drive the next wave of NFV and SDN business cases, followed by IoT and M2M services. We also provide recommendations for communications service providers (CSPs) and suppliers actively involved in NFV and SDN deployments.

This report is based on several sources:
-Analysys Mason’s internal research, including the following sponsored business case whitepapers, which have received industry notice:
-vCPE services business case: potentially billions of dollars payback for fixed CSPs
-The pivotal role of service assurance systems in NFV/SDN environments.
-interviews with stakeholders in the NFV/SDN market.

KEY QUESTIONS ANSWERED IN THIS REPORT
-Why should NFV/SDN business cases be developed from a service perspective rather than a VNF perspective?
-How can the business case for using vIMS for VoLTE be quantified?
-How can the business case for using vCPE for fixed enterprise services be quantified?
-How can the business case for using vCPE for fixed residential services be quantified?
-Why it is good to be a first-mover CSP with a vCPE solution?
-How can OSS automation for order-to-cash (O2C) processes offer strategic cost savings to help drive additional revenue?

WHO SHOULD READ THIS REPORT
-CFO and CMO executives in CSPs that are trying to understand why budgets should be allocated to NFV and SDN technology implementations.
-CTOs in CSPs that are finding it difficult to explain the benefits of NFV and SDN to their CEO, CFO and CMO to gain long-term investment approval.
-Suppliers (systems integrators and vendors) active in the NFV and SDN space (namely vIMS and vCPE) that want validated, quantifiable data to support their marketing and sales efforts.
-Vendors’ product managers aiming to justify additional investment in their NFV/SDN product roadmaps.

Table Of Contents

The NFV/SDN business cases: prioritise vCPE-enabled services and VoLTE/vIMS; then video and IoT services

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