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Germany Information Technology Report Q1 2017

  • November 2016
  • -
  • Business Monitor International
  • -
  • 74 pages

Includes 3 FREE quarterly updates

BMI View:
Germany is among the largest IT markets in the world, with high value retail and enterprise markets for hardware, software and services. There is a degree of uncertainty surrounding the outlook to 2020 because of Brexit, with both upside and downside potential for Germany's IT market, but overall we do not expect it to prove disruptive to our core scenario for steady IT market expansion. Demand growth will be concentrated in the software and services segments where enterprises will invest in new technologies, which contrasts with hardware where saturation and cannibalisation means the growth will be more subdued.

Latest Updates & Industry Developments


- Computer Hardware Sales: EUR22.4bn in 2016 to EUR24.0bn in 2020, a compound annual growth rate (CAGR) of 1.7%. A saturated PC market and the threat of tablet and in-house infrastructure spending cannibalization, by smartphones and a shift to cloud respectively, is behind our low-growth outlook.

- Software Sales: EUR21.3bn in 2016 to EUR24.8bn in 2020, a CAGR of 3.8%. The main driver of growth will be the 'big data' trend, encompassing cloud computing, Internet of Things and real-time enterprise application spending.

- IT Services Sales: EUR38.6bn in 2016 to EUR44.5bn in 2020, a CAGR of 3.6%. Cloud services growth will provide broad support, while increased adoption of outsourcing solutions be the public sector is expected to be another bright spot but the market for traditional services will be low growth due to already high adoption rates.

Table Of Contents

Germany Information Technology Report Q1 2017
BMI Industry View 7
Latest Updates and Industry Developments 7
SWOT 9
Industry Forecast 11
Latest Updates 11
Structural Trends 11
Table: Enterprise Trends - GVA By Vertical (Germany 2015-2020) 15
Table: IT Industry - Historical Data And Forecasts (Germany 2013-2020) 16
Industry Risk/Reward Index 17
Europe Risk/Reward Index 17
Outperformers 18
Underperformers 19
Table: Europe IT Risk/Reward Index, Q117 20
Market Overview 21
Recent Developments 21
Hardware 21
Software 26
Cloud Computing 32
IT Services 37
Industry Trends And Developments 41
IT Hardware Trade 41
Table: Western Europe IT Hardware Trade, 2010-2015 41
Table: Germany IT Hardware Trade, 2010-2015 42
Local Industry 43
Table: Germany IT Hardware Industry, 2009-2014 45
Table: Germany Software and Services Industry, 2009-2014 46
Regulatory Development 48
Table: Government Authority 48
Competitive Landscape 53
Germany IT Vendors 53
EMEA IT Vendor Performance 57
Table: Computer Hardware 57
Table: Software 57
Table: Cloud 58
Table: IT Services 59
Retailers 60
Table: Selected Electronics Retailers 60
Table: Selected E-Commerce Companies And Online Marketplaces 61
Regional Overview 62
Demographic Forecast 65
Demographic Outlook 65
Table: Population Headline Indicators (Germany 1990-2025) 66
Table: Key Population Ratios (Germany 1990-2025) 66
Table: Urban/Rural Population and Life Expectancy (Germany 1990-2025) 67
Table: Population By Age Group (Germany 1990-2025) 67
Table: Population By Age Group % (Germany 1990-2025) 68
Methodology 70
Industry Forecast Methodology 70
Sources 72
Risk/Reward Index Methodology 72
Table: IT Risk/Reward Index Indicators 73
Table: Weighting Of Components 74

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