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Smoking Tobacco in Germany, 2015

  • February 2016
  • -
  • Canadean Ltd
  • -
  • 73 pages

Germany is one of the leading markets for smoking tobacco products, both in Europe and the world. In addition to the traditional fine cut and pipe tobacco sectors, Germany witnessed the rapid emergence of a new pre-portioned fine cut segment with demand for these leading to a strong upturn in the overall market for smoking tobacco, and fine cut tobacco in particular. Smoking tobacco forms the second largest sector of the German tobacco products market. Despite this, the overall market for tobacco products is estimated to have declined to more than 116,000 tons in 2014.

Key Findings
- The German smoking tobacco market is dominated by FCT, which accounted for almost 93% of total consumption in tonnage terms in 2014, with pipe tobacco accounting for around 7%

- Although imports grew in 2011 to just above 27,000 tons, volumes fell in 2012 and 2013 and were at approximately 23,500 tons in 2014. Import value has risen significantly over the same period. The Netherlands, Luxembourg, Poland, and Belgium are the leading sources

- There are a comparatively large number of suppliers active in the German smoking tobacco market, although many are small producers or importer/distributors. In the classic fine cut sector the leading suppliers are: Reemtsma (Imperial Tobacco), PMI, BAT, and Pöschl

- Following recent tax changes on FCT, the outlook is for more subdued growth. MYO will continue to find favor with smokers seeking value, with overall volumes forecast up at 27,850 tons in 2024 or 6.1% up on 2014 levels. This is equivalent to 34.8 billion MYO/RYO cigarettes

“Smoking Tobacco in Germany” is an analytical report by Canadean that provides extensive and highly detailed current and future market trends in the German market.

What else does this report offer?

- Market size and structure of the overall and per capita consumption based upon a unique combination of industry research, fieldwork, market sizing analysis, and our in-house expertise

- Detailed information such as market shares and recent developments of the manufacturers and leading brands, along with company profiles

- Regulations, taxation, retail pricing, smoking habits, and the growing health concerns affecting overall production

- Prospects and forecasts of overall sales and consumption for 2014 to 2024

Reasons To Buy
- Get a detailed understanding of consumption to align your sales and marketing efforts with the latest trends in the market

- Identify the areas of growth and opportunities, which will aid effective marketing planning

- As consumers' product demands evolve, the dynamics between different countries also change - favoring some countries and leaving others increasingly out of line with demand patterns. As a result, understanding the specific market dynamics of the German market is key to ensuring maximum future sales

- The differing growth rates in regional product sales drive fundamental shifts in the market. This report provides detailed, authoritative data on these changes - prime intelligence for marketers

- Understand the market dynamics and essential data to benchmark your position and identify where to compete in the future

Table Of Contents

Smoking Tobacco in Germany, 2015
Table of Contents
- Executive summary
- Definitions

Market context
- Tobacco products market, Volume, %, 2004 and 2014
- Tobacco products market, Volume, Tons, 2004-2014

Market size and structure
- Consumption of smoking tobacco, 2004-2015
- Per capita consumption, grams, 2004-2015
- Smoking Tobacco: market segmentation, 2004-2015
- Total and per capita consumption of FCT, 2004-2015
- Cigarettes: manufactured vs. FCT, 2004-2015
- FCT: segmentation by blend, 2000-2013
- FCT: segmentation by price, 2000-2013
- FCT: segmentation by pack Size, 2007-2013
- FCT: segmentation by type, 2004-2015
- Other tobacco products: sector segmentation, 2006 and 2008-2013

Production and trade
- Production, tons, 2004-2014
- Production by type, 2005-2013
- Imports, tons, 2004-2014
- Imports by country of origin, %, 2014
- Exports, tons, 2004-2014
- Exports by country of destination, %, 2014

Taxation and retail price
- Taxation rates on smoking tobacco, 2015
- EU: FCT, tax incidence comparison, 2015
- Smoking tobacco: average retail prices by type, /Kg, 2004-2013

Manufacturers and brands
- FCT: Brand family shares, 2007-2013
- FCT: 20 leading variants, % volume, 2010-2013
- Company profiles

The smoking population
- Adult Smoking Prevalence by Gender, %, 2003-2013

- Additional data tables
- Summary methodology
- About Canadean
- Smoking Prevalence by Gender and Age groups (Regular smokers), 2009 and 2013

Operating constraints
- Operating constraints
- Advertising restrictions
- Heath warnings and labelling requirements
- Other restrictions Distribution
- Retail sales of cigarettes by outlet, 2000 and 2005-2012

Prospects and forecasts
- Fine cut tobacco consumption, pieces million, 2014-2024
- Per capita consumption, grams per year, 2014-2024

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