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Foodservice Coffee Market Trends in the U.S.

  • December 2015
  • -
  • Packaged Facts
  • -
  • 89 pages

Foodservice Coffee Market Trends in the U.S. analyzes industry and consumer trends shaping the U.S. market for coffee sold in restaurants. Packaged Facts expects coffee sales at foodservice establishments to increase steadily during 2015-2018, driven by incremental growth in foodservice establishment visits; continued breakfast platform build outs and improvements where coffee continues to play a central role; pricing increases driven by further transition to premium� coffee as well as increasing coffee drink variety; and incremental daypart expansion.

The analysis provided in this report includes:
Market size and forecast for foodservice coffee sales, as well as related menu pricing and import pricing trend analysis.

Various opportunities and challenges related to coffee foodservice sales growth, including ways to encourage beverage menu exploration, keep on trend with respect to the coffeehouse experience, position locations as express formats, burnish sustainability credentials, and identify key demographic differences in restaurant chain patronage.

Hot and iced coffee menu trends, focusing on menu item penetration and menu item share, by restaurant segment, top flavors, varieties and preparation methods, with a focus on innovation. We also analyze tea trends within the context of broader beverage trends.

In-depth demographic analysis of coffee drinkers by beverage type, including hot and iced coffee usage at restaurants by beverage type and variety. Consumer analysis is structured by age bracket and household income, further broken out by gender.

Key influencers in coffee beverage choice at restaurants, including taste, quality, flavor variety, and novelty value. Influencer analysis is structured by age bracket and household income, further broken out by gender.

Leading coffee house retail concepts, including JAB Holding Co. (Caribou Coffee, Einstein's Bagels), Dunkin' Donuts, Starbucks, and Tim Hortons. Discussion includes detailed menu trend analysis; coffee innovation and growth strategies; targeted demographic analysis related to food, diet, health and environment attitudes; and related sales analysis.

A parallel report, Foodservice Tea Market Trends in the U.S. (December 2015), is also available from Packaged Facts.

Table Of Contents

Foodservice Coffee Market Trends in the U.S.
Chapter 1: Executive Summary
Report Scope
Report Summary
Market size and forecast
Opportunities and challenges
Encourage exploration of the beverage menu
The coffee experience
Convenient coffee
Know your customer: all chains are not patronized equally
Coffee on the menu
Beverage variety trends
Coffee on the menu
Coffee usage: at home vs. away from home
Demographic analysis
Restaurant usage, by flavor/type
Restaurant coffee choice influencers
Demographic analysis
Restaurant brand analysis
JAB Holding Co.
Dunkin' Donuts
Starbucks
Tim Hortons
Chapter 2: Market Size and Forecast
Overview
Table 2-1: Foodservice Coffee Sales, 2013-2018
Coffee per capita consumption trends
Graph 2-1: U.S. Total and Per Capita Coffee Consumption, 2004-2013
Coffee prices on restaurant menus
Table 2-2: Average Coffee/Coffee Drink Menu Price, by Drink Type, 2011-2015
Coffee imports: volume and value
Table 2-3: Total Coffee Imports, by Value, Volume and Price per Ton Trends, 2010-2014
Table 2-4: Coffee Imports by Type: Value, Volume and Price per Ton Trends, 2010-2014
Table 2-5: Coffee Imports by Type: Value and Volume Share Trends, 2010-2014
Chapter 3: Opportunities and Challenges
Encourage exploration of the beverage menu
Why it matters
Market coffee to specific consumption occasions
Limited-time, seasonal menu items
Sourcing offers opportunity for storytelling
The coffee experience
Convenient coffee
Know your customer: all chains are not patronized equally
Table 3-1: Leading Coffee-Centric Chain Restaurants: Use in Past Month, by Demographic, 2015
Chapter 4: Coffee on the Menu
Beverage variety trends
Coffee on two-thirds of restaurant menus
Table 4-1: Top Beverage Varieties: Percent of Restaurants Featuring, by Restaurant Segment, 2015
Midscale and fine dining showing iced coffee growth
Table 4-2: Top Beverage Varieties: Change in Percent of Restaurants Featuring, by Restaurant Segment,2011-2015
Juice gains momentum
Table 4-3: Top Beverage Varieties: Beverage Menu Share by Restaurant Segment, 2015
Hot tea gains traction; iced tea stagnates
Table 4-4: Top Beverage Varieties: Change in Beverage Menu Share by Restaurant Segment, 2011-2015
Coffee on the menu
Coffee flavors and ingredients used to create interesting options
Coffee varieties trend toward premium
Table 4-5: Top Restaurant Coffee Varieties, 2011-2014
Coffee served at coffeehouse/bakery restaurants
Preparation methods: Cold creates new consumption opportunities
Table 4-6: Top 15 Coffee Preparation Methods at Coffeehouse/Bakery Shops, 2015
Coffeehouse experts leverage little known varieties
Table 4-7: Top Coffee Varieties at Coffeehouse/Bakery Shops, 2011-2015
Coffeehouses offer innovative flavor variants
Table 4-8: Top 25 Coffee Flavors at Coffeehouse/Bakery Shops, 2011-2015
Coffee sourcing communicates quality
Table 4-9: Top 16 Coffee Origins at Coffeehouse/Bakery Shops, 2011-2015
Menu descriptions become more detailed
Table 4-10: Top 20 Coffee Descriptions at Coffeehouse/Bakery Shops, 2011-2015
Chapter 5: Coffee Usage: At Home vs. Away From Home
At-home versus away-from-home usage
Graph 5-1: Hot and Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants, 2015
Coffee procurement methods
Graph 5-2: Full-Time Employed Coffee Procurement Methods Used in Past 7 Days, by Method, 2014
Coffee: demographic analysis
Young adults flock to iced coffee beverages
Table 5-1: Hot and Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants; Age by Income, 2015
Asians and Hispanics show uptick in iced coffee use
Table 5-2: Hot and Iced Coffee: Made at Home, RTD at Home, Drunk at Restaurants, by Race/Ethnicity, 2015 . 51
Restaurant usage, by flavor/type
Graph 5-3: Coffee Drunk at Restaurants, by Type, 2015
Demographic analysis
Table 5-3: Coffee Drunk at Restaurants, by Type: By Age Bracket and Gender, 2015
Table 5-4: Coffee Drunk at Restaurants, by Type: By Age Bracket and Household Income, 2015
Table 5-5: Coffee Drunk at Restaurants, by Type: By Race/Ethnicity, 2015
Chapter 6: Restaurant Coffee Choice Influencers
Restaurant coffee choice influencers
Graph 6-1: Restaurant Coffee Choice Influencers, 2015
Table 6-1: Restaurant Coffee Choice Influencers, Indexed, 2015
Demographic analysis
Coffee choice among younger men is buoyed by health influencers
Table 6-2: Restaurant Coffee Choice Influencers, by Age and Gender, 2015
Variety of influencers impact choice among young coffee drinkers regardless of income
Table 6-3: Restaurant Coffee Choice Influencers, 18-34s by Household Income, 2015
Coffee choice influencers among middle-age and older coffee drinkers varies by income
Table 6-4: Restaurant Coffee Choice Influencers, 35-54s by Household Income, 2015
Table 6-5: Restaurant Coffee Choice Influencers, 55+s by Household Income, 2015
Ethnic/race groups influenced by different coffee attributes
Table 6-6: Restaurant Coffee Choice Influencers, by Race/Ethnicity, 2015
Chapter 7: Restaurant Brand Analysis
JAB Holding Co.
Poised for success
Caribou Coffee plays it close to the coffee vest, with flair
Table 7-1: Caribou Coffee: Coffee Menu Introductions
Table 7-2: Caribou Coffee: Coffee Drink Menu Introductions
Einstein's Bagels in the mix: does hybrid launch bode well?
Hitting the mark with Variety on a Budget group
Table 7-3: Einstein's Bros. Bagels and Caribou Coffee Use: Food Segmentation and Mobile Segmentation
Groups, by Frequency of Use, 2015
But users diverge on food attitudes
Table 7-4: Einstein's Bros. Bagels and Caribou Coffee Use: Attitudes about Food, 2015
Approaching diet and health
Table 7-5: Einstein's Bros. Bagels and Caribou Coffee Use: Diet and Health Attitudes, 2015
Building boutique super-premium cache, one acquisition at a time
Dunkin' Donuts
Menu moves
Tea gets some menu room'but underutilized?
Flavors, flavors, flavors
Table 7-6: Dunkin' Donuts: Coffee Menu Introductions
Table 7-7: Dunkin' Donuts: Coffee Drink Menu Introductions
Demographic trend analysis
Hitting the mark with Variety on a Budget group
Table 7-8: Dunkin' Donuts Use in Past 30 Days: Food Segmentation Groups, by Frequency of Use, 2015
A bit of gourmet?
Table 7-9: Dunkin' Donuts Use in Past 30 Days: Attitudes about Food, by Frequency of Use, 2015
Yin versus yang: the need for a treat vs. health concerns
Table 7-10: Dunkin' Donuts Use in Past 30 Days: Diet and Health Attitudes, by Frequency of Use, 2015
Starbucks
Menu trends
Ramping up tea
Treating and indulgence
Table 7-11: Starbucks: Coffee and Coffee Drink Menu Introductions, 2014-2015
Doubling down on treat-driven flavor extravagance
Table 7-12: Starbucks: Blended Coffee Drink Menu Introductions, 2014-2015
And a step even farther
Table 7-13: Starbucks: Coffee Cross-Over Menu Introductions, 2014-2015
Sales performance
Table 7-14: Starbucks Sales Performance Metrics, 2011-2015
Tim Hortons
Growth strategy
Menu moves
Dark roast!
Doubling down on chocolate
More food; more daypart options
Table 7-15: Tim Hortons: Beverage Menu Introductions, 2014-2015
Demographic trend analysis
Lunch, anyone?
Table 7-16: Tim Hortons Use in Past 30 Days: Attitudes about Food, 2015
Nutrition is important but so are unhealthful foods
Table 7-17: Tim Hortons Use in Past 30 Days: Diet and Health Attitudes, 2015
Sales performance: Tims finds its legs
Appendix
Methodology
Consumer survey methodology
Foodservice market size
Menu item trend analysis
Other sources
Report table interpretation
Color coding
Indexing
Consumer segmentation groups
Mobile Users
Terms and definitions
Supermarkets
Restaurant categories
Limited-service restaurant definitions
Full-service restaurant definitions
Other definitions

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