1. Market Research
  2. > Telecom
  3. > Mobile Services Market Trends
  4. > The Service design and pricing in converged bundles: leveraging superfast broadband, video and fixed voice

Fixed and mobile service elements of converged bundles can interact, but service design must attend equally to pricing and convergence use cases

Designing converged bundles is a complex task for operators due to potential interactions between fixed and mobile services.

Bundling key service elements such as fixed broadband, pay-TV and fixed voice within converged bundles requires a careful assessment of whether – and how – these services may interact with mobile services.

Therefore, it is quite different from designing fixed triple-play bundles.
-The speed and quality of fixed broadband at home may need to be compatible with consumers’ expectations from their mobile services – segmentation may not be straightforward.
-Pay-TV may need to extend to being delivered on mobile networks in order to become a truly converged experience
-Similarly, fixed voice services may require different design priorities when they are provided alongside mobile voice.

Pricing has, to date, been the most significant factor to consider when designing converged bundles (due to these bundles’ frequent association with discounts, and operators’ wariness towards related potential revenue erosion). However, we believe that operators should pay equal attention to the development of truly converged user experiences, especially for video and voice. This is necessary to move beyond competition based solely on price, and to turn converged bundles into sources of differentiation that are more than the sum of their parts, which more directly supports a move away from price competition.

Table Of Contents

The Service design and pricing in converged bundles: leveraging superfast broadband, video and fixed voice
CONTENTS

EXECUTIVE SUMMARY
UPSELLING SUPERFAST BROADBAND
PRICING VIDEO ON MOBILE NETWORKS
MAINTAINING RELEVANCE OF FIXED VOICE
APPENDIX
ABOUT THE AUTHORS AND ANALYSYS MASON

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

The Wireless network data traffic in emerging Asia–Pacific: trends and forecasts 2015–2020

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"The volume of wireless network data traffic in emerging Asia–Pacific is expected to grow over nine times between 2015 and 2020, driven primarily by increasing data usage in China." report banner 4G ...

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

The Western Europe telecoms market: trends and forecasts (sixteen countries) 2016–2021

  • $ 7999
  • Industry report
  • September 2016
  • by Analysys Mason

"Operators can take advantage of growing high-speed broadband demand by rolling out NGA broadband infrastructure that justifies a price increase." Telecoms revenue in Western Europe will continue to decline ...

The North America telecoms market: trends and forecasts 2016–2021

The North America telecoms market: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • October 2016
  • by Analysys Mason

Telecoms revenue in North America will grow between 2016 and 2021 (despite intensifying competition in the US mobile market), due to growth in fixed broadband spending driven by NGA roll-out. This report ...


ref:plp2016

Reportlinker.com © Copyright 2016. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.