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  5. > The Mobile money in developed Asia–Pacific: trends and forecasts 2015–2020

Operators in developed Asia–Pacific should consider using mobile money to protect core service revenue rather than for direct revenue growth, because operator revenue from mobile payments will be less than 1% of core service revenue in 2020.

Operators in developing Asia–Pacific (DVAP) were compelled to explore financial services earlier than their peers in other regions of the world because telecoms markets slowed in the region in the early 2000s and operators needed to supplement slowing revenue growth. Some of these efforts, such as NTT Docomo's Osaifu-Keitai platform in Japan, were very successful until recent years.


a detailed forecast of mobile money services in DVAP, specifically covering advanced mobile wallets (AMWs) like NTT Docomo’s Osaifu-Keitai or KT’s MoCa, with sub-regional and country splits for selected markets
a description of the main drivers and inhibitors of adoption for mobile money services, including market and regulatory dynamics
an assessment of the opportunity for mobile operators, financial institutions, and third-party players in the value chain.


This report provides detailed forecasts for mobile money services in DVAP, and includes detailed analysis of trends in the following countries.
Hong Kong
South Korea

Table Of Contents

The Mobile money in developed Asia-Pacific: trends and forecasts 2015-2020
6.Executive summary
7.Executive summary
9.Mobile money in DVAP: regional trends
10.Developed Asia-Pacific: Operator-led initiatives stagnate, while financial institutions and OTT players contend for market share
11.Mobile money players in DVAP: Operators still have some strategic advantages over other players
12.Mobile money adoption drivers in DVAP: Growth will come from the convergence of payments and ecommerce
13.Mobile money in DVAP: country-level trends
14.Mobile money trends in DVAP to 2020: Operators face strong competition in all countries
15.Countries in the region vary widely in terms of technology standards, consumer preferences and the overall market opportunity for CSPs
16.Hong Kong: Mobile wallets must compete against the widely available contactless card payment schemes
17.Hong Kong: OTT players from mainland China will put competitive pressure on operators and financial institutions
18.Japan: Declining usage and incompatibility with international standards have stalled the growth of mobile wallets
19.Japan: Operator-led mobile wallets will decline because of competition from financial institutions and OTT players
20.South Korea: Players in this dynamic and competitive market face fragmentation due to many competing options
21.South Korea: Financial institutions and other local players will dominate this advanced market
22.Taiwan: Operators and banks have launched joint mobile payment initiatives, but the market remains nascent
23.Taiwan: The nascent market offers opportunities for operators that combine payments with ecommerce features
24.Case studies
25.Case study: NTT Docomo's Osaifu-Keitai
26.Case study: SK Planet's Syrup
27.Case study: SmarTone's KISS
28.Forecast methodology and assumptions
29.Definition of geographical regions
30.Forecast methodology: Our model combines hard data and the key levers for mobile money service adoption in developed Asia-Pacific
31.Definitions and terminology
32.Forecast framework [1]: Main mobile money use cases
33.Forecast framework [2]: Mobile money service types
34.Forecast framework [3]: Mobile money competitive landscape
35.Forecast framework [4]: Dominant players
36.About the authors and Analysys Mason
37.About the authors
38.About Analysys Mason
39.Research from Analysys Mason
40.Consulting from Analysys Mason

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