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Dairy Food Market Overview in Vietnam - Consumer Statistics and Industry Forecast

Dairy Products & Egg

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Dairy Food Market Overview in Vietnam - Consumer Statistics and Industry Forecast

Publication date: October 2010

Keywords : Cream, cheese, Milk, milk consumer, Fromage Frais

Synopsis Dairy Food in Vietnam – Industry Projection & Consumer Demographics This report is an information resource that quantifies the industry and provides detailed insight into the consumption and usage demographics of the dairy food market in Vietnam. About This Report Provides industry value and volume estimates from 2004 to 2009 and projections from 2010 to 2014. Includes analysis of consumption and usage demog...

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Synopsis
Dairy Food in Vietnam – Industry Projection & Consumer Demographics This report is an information resource that quantifies the industry and provides detailed insight into the consumption and usage demographics of the dairy food market in Vietnam.

About This Report
Provides industry value and volume estimates from 2004 to 2009 and projections from 2010 to 2014. Includes analysis of consumption and usage demographics for Vietnamese dairy food products by splitting consumers by age, gender, income, status, urban/rural from 2004 to 2008. Also provides industry share, brand share and distribution share of the industry for 2008 and 2009.

What's In This Report
• The dairy food industry consists of the sale of spreadable fats, soy products, cheese, chilled desserts, cream, milk, fromage frais and yogurt.
• Industry overview & projection – overall Vietnam dairy food industry value and volume data split by market segments
• Industrieshares –company share, brand share and distribution share for the dairy food industry in Vietnam
• Dairy food consumption and usage demographics –analysis of Consumer Demographics in the Vietnamese dairy food industry

Key Market Facts
• In Vietnam, 0-14 age group accounted for 25.7% share of the total dairy food consumption in 2008.
• In Vietnam, Rural consumers accounted for 73.1% of the total dairy food consumption in 2008.
• In Vietnam, 15-24 age group accounted for 21.2% share of the total spreadable fats consumption in 2008.

Reasons to purchase
• Indentify new business opportunities by understanding the quantitative trends within the dairy food industry in Vietnam
• Imagine innovative strategies by identifying consumption and usage demographics for Vietnamese dairy food products
• Identify major competitors within the industry to plan lucrative Merger and Acquisition, partnerships and agreements

Dairy Products And Egg Industry in Vietnam

TABLE OF CONTENTS
OVERVIEW 1
Catalyst 1
Summary 1
Chapter 1 INTRODUCTION 2
What's included this report? 2
Market definition 3

Index of Figures 8

Index of Tables 10
Part I VIETNAMESE DAIRY FOOD MARKET OVERVIEW & FORECAST 14
Market analysis (Value) (Vietnamese Dong), 2004-2009 14
Market analysis (Value) (Vietnamese Dong), 2009-2014 15
Market analysis (Value) (USD ), 2004-2009 17
Market analysis (Value) (USD ), 2009-2014 18
Market Analysis (Volume), 2004-2009 19
Market Analysis (Volume), 2009-2014 20
Part III VIETNAMESE DAIRY FOOD COMPANY SHARES S 22
Market share analysis 22
Distribution Chanel analysis 27
Part IV VIETNAMESE DAIRY FOOD MARKET – CONSUMPTION & USAGE DEMOGRAPHICS 29
Dairy food–consumer demographics 29
Spreadable fats–consumer demographics 39
Soy products–consumer demographics 49
Cheese–consumer demographics 59
Cream–consumer demographics 69
Milk–consumer demographics 79
Yogurt–consumer demographics 89
Part V RESEARCH METHODOLOGY 99
Methodology overview 99
Secondary research 100
Market modeling 101
Creating an initial data model 101
Revising the initial data model 101
Creating a final estimate 102
Creating demographic value splits 102
Primary research 102
Data finalization 103
Ongoing research 103
Part VI APPENDIX 104
Future readings 104
How to contact experts in your market 104
Disclaimer 104

Index of Figures
Chart 1: Dairy food, Vietnam, value by segment (VNDm), 2004?14 16
Chart 2: Dairy food, Vietnam, volume by market segment (kg/liters, million), 2004?14 21
Chart 3: Dairy food, Vietnam, market share by value (%), 2008-2009 24
Chart 4: Dairy food, Vietnam, sales channels by value (%), 2008-2009 28
Chart 5: Dairy food, Vietnam, usage by age group, % of total market sales, 2008 29
Chart 6: Dairy food, Vietnam, usage by gender, % of total market sales, 2008 31
Chart 7: Dairy food, Vietnam, usage by income, % of total market sales, 2008 33
Chart 8: Dairy food, Vietnam, usage by urban/rural, % of total market sales, 2008 35
Chart 9: Dairy food, Vietnam, usage by status, % of total market sales, 2008 37
Chart 10: Spreadable fats, Vietnam, usage by age group, % of total market sales, 2008 39
Chart 11: Spreadable fats, Vietnam, usage by gender, % of total market sales, 2008 41
Chart 12: Spreadable fats, Vietnam, usage by income, % of total market sales, 2008 43
Chart 13: Spreadable fats, Vietnam, usage by urban/rural, % of total market sales, 2008 45
Chart 14: Spreadable fats, Vietnam, usage by status, % of total market sales, 2008 47
Chart 15: Soy products, Vietnam, usage by age group, % of total market sales, 2008 49
Chart 16: Soy products, Vietnam, usage by gender, % of total market sales, 2008 51
Chart 17: Soy products, Vietnam, usage by income, % of total market sales, 2008 53
Chart 18: Soy products, Vietnam, usage by urban/rural, % of total market sales, 2008 55
Chart 19: Soy products, Vietnam, usage by status, % of total market sales, 2008 57
Chart 20: Cheese, Vietnam, usage by age group, % of total market sales, 2008 59
Chart 21: Cheese, Vietnam, usage by gender, % of total market sales, 2008 61
Chart 22: Cheese, Vietnam, usage by income, % of total market sales, 2008 63
Chart 23: Cheese, Vietnam, usage by urban/rural, % of total market sales, 2008 65
Chart 24: Cheese, Vietnam, usage by status, % of total market sales, 2008 67
Chart 25: Cream, Vietnam, usage by age group, % of total market sales, 2008 69
Chart 26: Cream, Vietnam, usage by gender, % of total market sales, 2008 71
Chart 27: Cream, Vietnam, usage by income, % of total market sales, 2008 73
Chart 28: Cream, Vietnam, usage by urban/rural, % of total market sales, 2008 75
Chart 29: Cream, Vietnam, usage by status, % of total market sales, 2008 77
Chart 30: Milk, Vietnam, usage by age group, % of total market sales, 2008 79
Chart 31: Milk, Vietnam, usage by gender, % of total market sales, 2008 81
Chart 32: Milk, Vietnam, usage by income, % of total market sales, 2008 83
Chart 33: Milk, Vietnam, usage by urban/rural, % of total market sales, 2008 85
Chart 34: Milk, Vietnam, usage by status, % of total market sales, 2008 87
Chart 35: Yogurt, Vietnam, usage by age group, % of total market sales, 2008 89
Chart 36: Yogurt, Vietnam, usage by gender, % of total market sales, 2008 91
Chart 37: Yogurt, Vietnam, usage by income, % of total market sales, 2008 93
Chart 38: Yogurt, Vietnam, usage by urban/rural, % of total market sales, 2008 95
Chart 39: Yogurt, Vietnam, usage by status, % of total market sales, 2008 97
Chart 40: Annual data review process 100

Index of Tables
Data table 1: Dairy food category definitions 4
Data table 2: Dairy food sales channels 5
Data table 3: Dairy food, Vietnam, value by segment (VNDm), 2004-2009 14
Data table 4: Dairy food, Vietnam, value projection by category (VNDm), 2009-2014 15
Data table 5: Dairy food, Vietnam, value by segment ($m), 2004-2009 17
Data table 6: Dairy food, Vietnam, value projection by category ($m), 2009-2014 18
Data table 7: Dairy food, Vietnam, volume by market segment (kg/liters, million), 2004-2009 19
Data table 8: Dairy food, Vietnam, volume projection by category (kg/liters, million), 2009-2014 20
Data table 9: Dairy food, Vietnam, brand sales by value (%), 2008-2009 22
Data table 10: Dairy food, Vietnam, value by brand (VNDm), 2008-2009 23
Data table 11: Dairy food, Vietnam, market share by value (%), 2008-2009 25
Data table 12: Dairy food, Vietnam, value by industry player (VNDm), 2008-2009 26
Data table 13: Dairy food, Vietnam, sales channels by value (%), 2008-2009 27
Data table 14: Dairy food, Vietnam, value by sales channel (VNDm), 2008-2009 27
Data table 15: Dairy food, Vietnam, usage by age group, value ($m), 2004?08 30
Data table 16: Dairy food, Vietnam, usage by age group, % of total market sales, 2004?08 30
Data table 17: Dairy food, Vietnam, usage by gender, value ($m), 2004–08 32
Data table 18: Dairy food, Vietnam, usage by gender, % of total market sales, 2004–08 32
Data table 19: Dairy food, Vietnam, usage by income, value ($m), 2004–08 34
Data table 20: Dairy food, Vietnam, usage by income, % of total market sales, 2004–08 34
Data table 21: Dairy food, Vietnam, usage by urban/rural, value ($m), 2004–08 36
Data table 22: Dairy food, Vietnam, usage by urban/rural, % of total market sales, 2004–08 36
Data table 23: Dairy food, Vietnam, usage by status, value ($m), 2004–08 38
Data table 24: Dairy food, Vietnam, usage by status, % of total market sales, 2004–08 38
Data table 25: Spreadable fats, Vietnam, usage by age group, value ($m), 2004?08 40
Data table 26: Spreadable fats, Vietnam, usage by age group, % of total market sales, 2004?08 40
Data table 27: Spreadable fats, Vietnam, usage by gender, value ($m), 2004–08 42
Data table 28: Spreadable fats, Vietnam, usage by gender, % of total market sales, 2004–08 42
Data table 29: Spreadable fats, Vietnam, usage by income, value ($m), 2004–08 44
Data table 30: Spreadable fats, Vietnam, usage by income, % of total market sales, 2004–08 44
Data table 31: Spreadable fats, Vietnam, usage by urban/rural, value ($m), 2004–08 46
Data table 32: Spreadable fats, Vietnam, usage by urban/rural, % of total market sales, 2004–08 46
Data table 33: Spreadable fats, Vietnam, usage by status, value ($m), 2004–08 48
Data table 34: Spreadable fats, Vietnam, usage by status, % of total market sales, 2004–08 48
Data table 35: Soy products, Vietnam, usage by age group, value ($m), 2004?08 50
Data table 36: Soy products, Vietnam, usage by age group, % of total market sales, 2004?08 50
Data table 37: Soy products, Vietnam, usage by gender, value ($m), 2004–08 52
Data table 38: Soy products, Vietnam, usage by gender, % of total market sales, 2004–08 52
Data table 39: Soy products, Vietnam, usage by income, value ($m), 2004–08 54
Data table 40: Soy products, Vietnam, usage by income, % of total market sales, 2004–08 54
Data table 41: Soy products, Vietnam, usage by urban/rural, value ($m), 2004–08 56
Data table 42: Soy products, Vietnam, usage by urban/rural, % of total market sales, 2004–08 56
Data table 43: Soy products, Vietnam, usage by status, value ($m), 2004–08 58
Data table 44: Soy products, Vietnam, usage by status, % of total market sales, 2004–08 58
Data table 45: Cheese, Vietnam, usage by age group, value ($m), 2004?08 60
Data table 46: Cheese, Vietnam, usage by age group, % of total market sales, 2004?08 60
Data table 47: Cheese, Vietnam, usage by gender, value ($m), 2004–08 62
Data table 48: Cheese, Vietnam, usage by gender, % of total market sales, 2004–08 62
Data table 49: Cheese, Vietnam, usage by income, value ($m), 2004–08 64
Data table 50: Cheese, Vietnam, usage by income, % of total market sales, 2004–08 64
Data table 51: Cheese, Vietnam, usage by urban/rural, value ($m), 2004–08 66
Data table 52: Cheese, Vietnam, usage by urban/rural, % of total market sales, 2004–08 66
Data table 53: Cheese, Vietnam, usage by status, value ($m), 2004–08 68
Data table 54: Cheese, Vietnam, usage by status, % of total market sales, 2004–08 68
Data table 55: Cream, Vietnam, usage by age group, value ($m), 2004?08 70
Data table 56: Cream, Vietnam, usage by age group, % of total market sales, 2004?08 70
Data table 57: Cream, Vietnam, usage by gender, value ($m), 2004–08 72
Data table 58: Cream, Vietnam, usage by gender, % of total market sales, 2004–08 72
Data table 59: Cream, Vietnam, usage by income, value ($m), 2004–08 74
Data table 60: Cream, Vietnam, usage by income, % of total market sales, 2004–08 74
Data table 61: Cream, Vietnam, usage by urban/rural, value ($m), 2004–08 76
Data table 62: Cream, Vietnam, usage by urban/rural, % of total market sales, 2004–08 76
Data table 63: Cream, Vietnam, usage by status, value ($m), 2004–08 78
Data table 64: Cream, Vietnam, usage by status, % of total market sales, 2004–08 78
Data table 65: Milk, Vietnam, usage by age group, value ($m), 2004?08 80
Data table 66: Milk, Vietnam, usage by age group, % of total market sales, 2004?08 80
Data table 67: Milk, Vietnam, usage by gender, value ($m), 2004–08 82
Data table 68: Milk, Vietnam, usage by gender, % of total market sales, 2004–08 82
Data table 69: Milk, Vietnam, usage by income, value ($m), 2004–08 84
Data table 70: Milk, Vietnam, usage by income, % of total market sales, 2004–08 84
Data table 71: Milk, Vietnam, usage by urban/rural, value ($m), 2004–08 86
Data table 72: Milk, Vietnam, usage by urban/rural, % of total market sales, 2004–08 86
Data table 73: Milk, Vietnam, usage by status, value ($m), 2004–08 88
Data table 74: Milk, Vietnam, usage by status, % of total market sales, 2004–08 88
Data table 75: Yogurt, Vietnam, usage by age group, value ($m), 2004?08 90
Data table 76: Yogurt, Vietnam, usage by age group, % of total market sales, 2004?08 90
Data table 77: Yogurt, Vietnam, usage by gender, value ($m), 2004–08 92
Data table 78: Yogurt, Vietnam, usage by gender, % of total market sales, 2004–08 92
Data table 79: Yogurt, Vietnam, usage by income, value ($m), 2004–08 94
Data table 80: Yogurt, Vietnam, usage by income, % of total market sales, 2004–08 94
Data table 81: Yogurt, Vietnam, usage by urban/rural, value ($m), 2004–08 96
Data table 82: Yogurt, Vietnam, usage by urban/rural, % of total market sales, 2004–08 96
Data table 83: Yogurt, Vietnam, usage by status, value ($m), 2004–08 98
Data table 84: Yogurt, Vietnam, usage by status, % of total market sales, 2004–08 98

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