1. Market Research
  2. > Consumer Electronics
  3. > Portable Devices
  4. > Mobile Phone Market Trends
  5. > Operator Strategies to Increase Smartphone Penetration in Africa

Summary
In this report we introduce the market context and major trends related to mobile subscribers and smartphones in Africa. We go on to analyze the various strategies used by operators to boost smartphone penetration rates on their networks. Then we bring in evidence from case studies in Africa including Orange Klif, MTN Nigeria and Safaricom Kenya. We conclude with a set of key findings and recommendations that operators can use to increase smartphone penetration rates

Key Findings
- Smartphone sales are forecasted to grow by a 15% CAGR from 2015 to 2020 making Africa and Middle East the fastest growing region globally.

- The African market remains heavily prepaid with a vast majority of consumers purchasing smartphones from independent retailers before obtaining a mobile subscription from an operator.

- Operators have deployed a range of direct and indirect strategies to boost smartphone penetration in Africa. Direct strategies allow operators to increase smartphone penetration by selling more devices.

- Indirect strategies drive mobile data subscriptions and hence boost smartphone penetration levels on an operator's network.


Synopsis
'Operator Strategies to Increase Smartphone Penetration in Africa' report provides an overview of smartphone market in Africa and analyzes the various strategies telcos can leverage to increase smartphone penetration levels.

It consists of:

- Smartphone and mobile subscriber market trends in Africa.

- An analysis of the various strategies that operators can deploy to boost smartphone penetration rates.

- Key analysis and findings based on case studies in the region and a set of recommendations for mobile operators.


Reasons To Buy
- Gain understanding of smartphone market its evolution in Africa, to succeed in the existing market.

- Align product and service portfolios to drive smartphone usage.

- Gain an understanding of the competitive landscape and successful strategies to increase smartphone penetration levels.

Table Of Contents

Operator Strategies to Increase Smartphone Penetration in Africa

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Ahmad

+1 718 618 4302

Purchase Reports From Reputable Market Research Publishers
Mobile services in developed Asia–Pacific: trends and forecasts 2016–2021

Mobile services in developed Asia–Pacific: trends and forecasts 2016–2021

  • $ 7999
  • Industry report
  • January 2017
  • by Analysys Mason

"Total service revenue in emerging Asia–Pacific will grow rapidly, driven by network coverage expansion and service upgrades." Growth in mobile data, fixed broadband and IPTV revenue will compensate ...

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

Sub-Saharan Africa telecoms market: interim forecast update 2016–2021

  • $ 7999
  • Industry report
  • March 2017
  • by Analysys Mason

"Mobile services will account for 86.2% of the telecoms service revenue in Sub-Saharan Africa in 2021." This report provides: - an interim update of our 5-year forecast (previously published in Octobe ...

Smartphone Security - Global Market Outlook (2016-2022)

Smartphone Security - Global Market Outlook (2016-2022)

  • $ 4157
  • Industry report
  • December 2016
  • by Stratistics MRC

According to Stratistics MRC, the Smartphone Security Market is estimated at $2964.89 billion in 2015 and is expected to reach $17,500 billion by 2022 growing at a CAGR of 42.6% from 2015 to 2022. Increased ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.