TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Summary 2
What's included this report? 2
Market definition 3
Part I Vietnamese Savory Snacks Industry Overview & Projection 13
Market analysis (Value) (Vietnamese Dong), 2004-2009 13
Market analysis (Value) (Vietnamese Dong), 2009-2014 14
Market analysis (Value) (USD ), 2004-2009 16
Market analysis (Value) (USD ), 2009-2014 17
Market Analysis (Volume), 2004-2009 19
Market Analysis (Volume), 2009-2014 20
Part III Vietnamese Savory Snacks Industry Shares 22
Distribution Chanel analysis 26
Part IV Vietnamese Savory Snacks Industry – Consumption & Usage Demographics 28
Savory snacks–consumer demographics 28
Nuts and seeds–consumer demographics 38
Other savory snacks–consumer demographics 48
Potato chips–consumer demographics 58
Processed snacks–consumer demographics 68
Part V Research Methodology 78
Methodology overview 78
Secondary research 79
Market modeling 80
Creating an initial data model 80
Revising the initial data model 80
Creating a final estimate 81
Creating demographic value splits 81
Primary research 81
Data finalization 82
Ongoing research 82
Part VI Appendix 83
Future readings 83
How to contact experts in your market 83
Disclaimer 83
Index of Figures
Chart 1: Savory snacks, Vietnam, value by segment (VNDm), 2004?14 15
Chart 2: Savory snacks, Vietnam, market segment growth comparison, by value, 2004?14 18
Chart 3: Savory snacks, Vietnam, volume by market segment (kg, million), 2004?14 21
Chart 4: Savory snacks, Vietnam, market segment growth comparison, by volume, 2004?14 21
Chart 5: Savory snacks, Vietnam, market share by value (%), 2008-2009 24
Chart 6: Savory snacks, Vietnam, sales channels by value (%), 2008-2009 27
Chart 7: Savory snacks, Vietnam, usage by age group, % of total market sales, 2008 28
Chart 8: Savory snacks, Vietnam, usage by gender, % of total market sales, 2008 30
Chart 9: Savory snacks, Vietnam, usage by income, % of total market sales, 2008 32
Chart 10: Savory snacks, Vietnam, usage by urban/rural, % of total market sales, 2008 34
Chart 11: Savory snacks, Vietnam, usage by status, % of total market sales, 2008 36
Chart 12: Nuts and seeds, Vietnam, usage by age group, % of total market sales, 2008 38
Chart 13: Nuts and seeds, Vietnam, usage by gender, % of total market sales, 2008 40
Chart 14: Nuts and seeds, Vietnam, usage by income, % of total market sales, 2008 42
Chart 15: Nuts and seeds, Vietnam, usage by urban/rural, % of total market sales, 2008 44
Chart 16: Nuts and seeds, Vietnam, usage by status, % of total market sales, 2008 46
Chart 17: Other savory snacks, Vietnam, usage by age group, % of total market sales, 2008 48
Chart 18: Other savory snacks, Vietnam, usage by gender, % of total market sales, 2008 50
Chart 19: Other savory snacks, Vietnam, usage by income, % of total market sales, 2008 52
Chart 20: Other savory snacks, Vietnam, usage by urban/rural, % of total market sales, 2008 54
Chart 21: Other savory snacks, Vietnam, usage by status, % of total market sales, 2008 56
Chart 22: Potato chips, Vietnam, usage by age group, % of total market sales, 2008 58
Chart 23: Potato chips, Vietnam, usage by gender, % of total market sales, 2008 60
Chart 24: Potato chips, Vietnam, usage by income, % of total market sales, 2008 62
Chart 25: Potato chips, Vietnam, usage by urban/rural, % of total market sales, 2008 64
Chart 26: Potato chips, Vietnam, usage by status, % of total market sales, 2008 66
Chart 27: Processed snacks, Vietnam, usage by age group, % of total market sales, 2008 68
Chart 28: Processed snacks, Vietnam, usage by gender, % of total market sales, 2008 70
Chart 29: Processed snacks, Vietnam, usage by income, % of total market sales, 2008 72
Chart 30: Processed snacks, Vietnam, usage by urban/rural, % of total market sales, 2008 74
Chart 31: Processed snacks, Vietnam, usage by status, % of total market sales, 2008 76
Chart 32: Annual data review process 79
Index of Tables
Data table 1: Savory snacks category definitions 4
Data table 2: Savory snacks sales channels 5
Data table 3: Savory snacks, Vietnam, value by segment (VNDm), 2004-2009 13
Data table 4: Savory snacks, Vietnam, value projection by category (VNDm), 2009-2014 14
Data table 5: Savory snacks, Vietnam, value by segment ($m), 2004-2009 16
Data table 6: Savory snacks, Vietnam, value projection by category ($m), 2009-2014 17
Data table 7: Savory snacks, Vietnam, volume by market segment (kg, million), 2004-2009 19
Data table 8: Savory snacks, Vietnam, volume projection by category (kg, million), 2009-2014 20
Data table 9: Savory snacks, Vietnam, brand sales by value (%), 2008-2009 22
Data table 10: Savory snacks, Vietnam, value by brand (VNDm), 2008-2009 23
Data table 11: Savory snacks, Vietnam, market share by value (%), 2008-2009 25
Data table 12: Savory snacks, Vietnam, value by industry player (VNDm), 2008-2009 25
Data table 13: Savory snacks, Vietnam, sales channels by value (%), 2008-2009 26
Data table 14: Savory snacks, Vietnam, value by sales channel (VNDm), 2008-2009 26
Data table 15: Savory Snacks, Vietnam, usage by age group, value ($m), 2004?08 29
Data table 16: Savory Snacks, Vietnam, usage by age group, % of total market sales, 2004?08 29
Data table 17: Savory Snacks, Vietnam, usage by gender, value ($m), 2004–08 31
Data table 18: Savory Snacks, Vietnam, usage by gender, % of total market sales, 2004–08 31
Data table 19: Savory Snacks, Vietnam, usage by income, value ($m), 2004–08 33
Data table 20: Savory Snacks, Vietnam, usage by income, % of total market sales, 2004–08 33
Data table 21: Savory Snacks, Vietnam, usage by urban/rural, value ($m), 2004–08 35
Data table 22: Savory Snacks, Vietnam, usage by urban/rural, % of total market sales, 2004–08 35
Data table 23: Savory Snacks, Vietnam, usage by status, value ($m), 2004–08 37
Data table 24: Savory Snacks, Vietnam, usage by status, % of total market sales, 2004–08 37
Data table 25: Nuts and seeds, Vietnam, usage by age group, value ($m), 2004?08 39
Data table 26: Nuts and seeds, Vietnam, usage by age group, % of total market sales, 2004?08 39
Data table 27: Nuts and seeds, Vietnam, usage by gender, value ($m), 2004–08 41
Data table 28: Nuts and seeds, Vietnam, usage by gender, % of total market sales, 2004–08 41
Data table 29: Nuts and seeds, Vietnam, usage by income, value ($m), 2004–08 43
Data table 30: Nuts and seeds, Vietnam, usage by income, % of total market sales, 2004–08 43
Data table 31: Nuts and seeds, Vietnam, usage by urban/rural, value ($m), 2004–08 45
Data table 32: Nuts and seeds, Vietnam, usage by urban/rural, % of total market sales, 2004–08 45
Data table 33: Nuts and seeds, Vietnam, usage by status, value ($m), 2004–08 47
Data table 34: Nuts and seeds, Vietnam, usage by status, % of total market sales, 2004–08 47
Data table 35: Other savory snacks, Vietnam, usage by age group, value ($m), 2004?08 49
Data table 36: Other savory snacks, Vietnam, usage by age group, % of total market sales, 2004?08 49
Data table 37: Other savory snacks, Vietnam, usage by gender, value ($m), 2004–08 51
Data table 38: Other savory snacks, Vietnam, usage by gender, % of total market sales, 2004–08 51
Data table 39: Other savory snacks, Vietnam, usage by income, value ($m), 2004–08 53
Data table 40: Other savory snacks, Vietnam, usage by income, % of total market sales, 2004–08 53
Data table 41: Other savory snacks, Vietnam, usage by urban/rural, value ($m), 2004–08 55
Data table 42: Other savory snacks, Vietnam, usage by urban/rural, % of total market sales, 2004–08 55
Data table 43: Other savory snacks, Vietnam, usage by status, value ($m), 2004–08 57
Data table 44: Other savory snacks, Vietnam, usage by status, % of total market sales, 2004–08 57
Data table 45: Potato chips, Vietnam, usage by age group, value ($m), 2004?08 59
Data table 46: Potato chips, Vietnam, usage by age group, % of total market sales, 2004?08 59
Data table 47: Potato chips, Vietnam, usage by gender, value ($m), 2004–08 61
Data table 48: Potato chips, Vietnam, usage by gender, % of total market sales, 2004–08 61
Data table 49: Potato chips, Vietnam, usage by income, value ($m), 2004–08 63
Data table 50: Potato chips, Vietnam, usage by income, % of total market sales, 2004–08 63
Data table 51: Potato chips, Vietnam, usage by urban/rural, value ($m), 2004–08 65
Data table 52: Potato chips, Vietnam, usage by urban/rural, % of total market sales, 2004–08 65
Data table 53: Potato chips, Vietnam, usage by status, value ($m), 2004–08 67
Data table 54: Potato chips, Vietnam, usage by status, % of total market sales, 2004–08 67
Data table 55: Processed snacks, Vietnam, usage by age group, value ($m), 2004?08 69
Data table 56: Processed snacks, Vietnam, usage by age group, % of total market sales, 2004?08 69
Data table 57: Processed snacks, Vietnam, usage by gender, value ($m), 2004–08 71
Data table 58: Processed snacks, Vietnam, usage by gender, % of total market sales, 2004–08 71
Data table 59: Processed snacks, Vietnam, usage by income, value ($m), 2004–08 73
Data table 60: Processed snacks, Vietnam, usage by income, % of total market sales, 2004–08 73
Data table 61: Processed snacks, Vietnam, usage by urban/rural, value ($m), 2004–08 75
Data table 62: Processed snacks, Vietnam, usage by urban/rural, % of total market sales, 2004–08 75
Data table 63: Processed snacks, Vietnam, usage by status, value ($m), 2004–08 77
Data table 64: Processed snacks, Vietnam, usage by status, % of total market sales, 2004–08 77
