TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Summary 2
What's included this report? 2
Market definition 3
Part I Uruguayan Dried Food Industry Overview & Projection 13
Market analysis (Value) (Uruguayan Peso), 2004-2009 13
Market analysis (Value) (Uruguayan Peso), 2009-2014 14
Market analysis (Value) (USD ), 2004-2009 16
Market analysis (Value) (USD ), 2009-2014 17
Market Analysis (Volume), 2004-2009 19
Market Analysis (Volume), 2009-2014 20
Part III Uruguayan Dried Food Industry Shares 22
Market share analysis 22
Distribution Chanel analysis 27
Part IV Uruguayan Dried Food Industry – Consumption & Usage Demographics 30
Dried food–consumer demographics 30
Dried pasta/noodles–consumer demographics 40
Dessert mixes–consumer demographics 50
Rice–consumer demographics 60
Part V Research Methodology 70
Methodology overview 70
Secondary research 71
Market modeling 72
Creating an initial data model 72
Revising the initial data model 72
Creating a final estimate 73
Creating demographic value splits 73
Primary research 73
Data finalization 74
Ongoing research 74
Part VI Appendix 75
Future readings 75
How to contact experts in your market 75
Disclaimer 75
Index of Figures
Chart 1: Dried food, Uruguay, value by segment (UYUm), 2004?14 15
Chart 2: Dried food, Uruguay, market segment growth comparison, by value, 2004?14 18
Chart 3: Dried food, Uruguay, volume by market segment (kg, million), 2004?14 21
Chart 4: Dried food, Uruguay, market segment growth comparison, by volume, 2004?14 21
Chart 5: Dried food, Uruguay, market share by value (%), 2008-2009 24
Chart 6: Dried food, Uruguay, sales channels by value (%), 2008-2009 28
Chart 7: Dried food, Uruguay, usage by age group, % of total market sales, 2008 30
Chart 8: Dried food, Uruguay, usage by gender, % of total market sales, 2008 32
Chart 9: Dried food, Uruguay, usage by income, % of total market sales, 2008 34
Chart 10: Dried food, Uruguay, usage by urban/rural, % of total market sales, 2008 36
Chart 11: Dried food, Uruguay, usage by status, % of total market sales, 2008 38
Chart 12: Dried pasta/noodles, Uruguay, usage by age group, % of total market sales, 2008 40
Chart 13: Dried pasta/noodles, Uruguay, usage by gender, % of total market sales, 2008 42
Chart 14: Dried pasta/noodles, Uruguay, usage by income, % of total market sales, 2008 44
Chart 15: Dried pasta/noodles, Uruguay, usage by urban/rural, % of total market sales, 2008 46
Chart 16: Dried pasta/noodles, Uruguay, usage by status, % of total market sales, 2008 48
Chart 17: Dessert mixes, Uruguay, usage by age group, % of total market sales, 2008 50
Chart 18: Dessert mixes, Uruguay, usage by gender, % of total market sales, 2008 52
Chart 19: Dessert mixes, Uruguay, usage by income, % of total market sales, 2008 54
Chart 20: Dessert mixes, Uruguay, usage by urban/rural, % of total market sales, 2008 56
Chart 21: Dessert mixes, Uruguay, usage by status, % of total market sales, 2008 58
Chart 22: Rice, Uruguay, usage by age group, % of total market sales, 2008 60
Chart 23: Rice, Uruguay, usage by gender, % of total market sales, 2008 62
Chart 24: Rice, Uruguay, usage by income, % of total market sales, 2008 64
Chart 25: Rice, Uruguay, usage by urban/rural, % of total market sales, 2008 66
Chart 26: Rice, Uruguay, usage by status, % of total market sales, 2008 68
Chart 27: Annual data review process 71
Index of Tables
Data table 1: Dried food category definitions 4
Data table 2: Dried food sales channels 5
Data table 3: Dried food, Uruguay, value by segment (UYUm), 2004-2009 13
Data table 4: Dried food, Uruguay, value projection by category (UYUm), 2009-2014 14
Data table 5: Dried food, Uruguay, value by segment ($m), 2004-2009 16
Data table 6: Dried food, Uruguay, value projection by category ($m), 2009-2014 17
Data table 7: Dried food, Uruguay, volume by market segment (kg, million), 2004-2009 19
Data table 8: Dried food, Uruguay, volume projection by category (kg, million), 2009-2014 20
Data table 9: Dried food, Uruguay, brand sales by value (%), 2008-2009 22
Data table 10: Dried food, Uruguay, value by brand (UYUm), 2008-2009 23
Data table 11: Dried food, Uruguay, market share by value (%), 2008-2009 25
Data table 12: Dried food, Uruguay, value by industry player (UYUm), 2008-2009 26
Data table 13: Dried food, Uruguay, sales channels by value (%), 2008-2009 27
Data table 14: Dried food, Uruguay, value by sales channel (UYUm), 2008-2009 27
Data table 15: Dried food, Uruguay, usage by age group, value ($m), 2004?08 31
Data table 16: Dried food, Uruguay, usage by age group, % of total market sales, 2004?08 31
Data table 17: Dried food, Uruguay, usage by gender, value ($m), 2004–08 33
Data table 18: Dried food, Uruguay, usage by gender, % of total market sales, 2004–08 33
Data table 19: Dried food, Uruguay, usage by income, value ($m), 2004–08 35
Data table 20: Dried food, Uruguay, usage by income, % of total market sales, 2004–08 35
Data table 21: Dried food, Uruguay, usage by urban/rural, value ($m), 2004–08 37
Data table 22: Dried food, Uruguay, usage by urban/rural, % of total market sales, 2004–08 37
Data table 23: Dried food, Uruguay, usage by status, value ($m), 2004–08 39
Data table 24: Dried food, Uruguay, usage by status, % of total market sales, 2004–08 39
Data table 25: Dried pasta/noodles, Uruguay, usage by age group, value ($m), 2004?08 41
Data table 26: Dried pasta/noodles, Uruguay, usage by age group, % of total market sales, 2004?08 41
Data table 27: Dried pasta/noodles, Uruguay, usage by gender, value ($m), 2004–08 43
Data table 28: Dried pasta/noodles, Uruguay, usage by gender, % of total market sales, 2004–08 43
Data table 29: Dried pasta/noodles, Uruguay, usage by income, value ($m), 2004–08 45
Data table 30: Dried pasta/noodles, Uruguay, usage by income, % of total market sales, 2004–08 45
Data table 31: Dried pasta/noodles, Uruguay, usage by urban/rural, value ($m), 2004–08 47
Data table 32: Dried pasta/noodles, Uruguay, usage by urban/rural, % of total market sales, 2004–08 47
Data table 33: Dried pasta/noodles, Uruguay, usage by status, value ($m), 2004–08 49
Data table 34: Dried pasta/noodles, Uruguay, usage by status, % of total market sales, 2004–08 49
Data table 35: Dessert mixes, Uruguay, usage by age group, value ($m), 2004?08 51
Data table 36: Dessert mixes, Uruguay, usage by age group, % of total market sales, 2004?08 51
Data table 37: Dessert mixes, Uruguay, usage by gender, value ($m), 2004–08 53
Data table 38: Dessert mixes, Uruguay, usage by gender, % of total market sales, 2004–08 53
Data table 39: Dessert mixes, Uruguay, usage by income, value ($m), 2004–08 55
Data table 40: Dessert mixes, Uruguay, usage by income, % of total market sales, 2004–08 55
Data table 41: Dessert mixes, Uruguay, usage by urban/rural, value ($m), 2004–08 57
Data table 42: Dessert mixes, Uruguay, usage by urban/rural, % of total market sales, 2004–08 57
Data table 43: Dessert mixes, Uruguay, usage by status, value ($m), 2004–08 59
Data table 44: Dessert mixes, Uruguay, usage by status, % of total market sales, 2004–08 59
Data table 45: Rice, Uruguay, usage by age group, value ($m), 2004?08 61
Data table 46: Rice, Uruguay, usage by age group, % of total market sales, 2004?08 61
Data table 47: Rice, Uruguay, usage by gender, value ($m), 2004–08 63
Data table 48: Rice, Uruguay, usage by gender, % of total market sales, 2004–08 63
Data table 49: Rice, Uruguay, usage by income, value ($m), 2004–08 65
Data table 50: Rice, Uruguay, usage by income, % of total market sales, 2004–08 65
Data table 51: Rice, Uruguay, usage by urban/rural, value ($m), 2004–08 67
Data table 52: Rice, Uruguay, usage by urban/rural, % of total market sales, 2004–08 67
Data table 53: Rice, Uruguay, usage by status, value ($m), 2004–08 69
Data table 54: Rice, Uruguay, usage by status, % of total market sales, 2004–08 69