TABLE OF CONTENTS
Overview 1
Catalyst 1
Summary 1
Chapter 1 Summary 2
What's included this report? 2
Market definition 3
Part I US Dried Food Industry Overview & Projection 13
Market analysis (Value) (US Dollar), 2004-2009 13
Market analysis (Value) (US Dollar), 2009-2014 14
Market Analysis (Volume), 2004-2009 16
Market Analysis (Volume), 2009-2014 17
Part III US Dried Food Industry Shares 19
Market share analysis 19
Distribution Chanel analysis 24
Part IV US Dried Food Industry – Consumption & Usage Demographics 26
Dried food–consumer demographics 26
Dried pasta/noodles–consumer demographics 38
Dessert mixes–consumer demographics 50
Dried ready meals–consumer demographics 62
Rice–consumer demographics 74
Part V Research Methodology 86
Methodology overview 86
Secondary research 87
Market modeling 88
Creating an initial data model 88
Revising the initial data model 88
Creating a final estimate 89
Creating demographic value splits 89
Primary research 89
Data finalization 90
Ongoing research 90
Part VI Appendix 91
Future readings 91
How to contact experts in your market 91
Disclaimer 91
Index of Figures
Chart 1: Dried food, US, value by segment ($m), 2004?14 15
Chart 2: Dried food, US, market segment growth comparison, by value, 2004?14 15
Chart 3: Dried food, US, volume by market segment (kg, million), 2004?14 18
Chart 4: Dried food, US, market segment growth comparison, by volume, 2004?14 18
Chart 5: Dried food, US, market share by value (%), 2008-2009 21
Chart 6: Dried food, US, sales channels by value (%), 2008-2009 25
Chart 7: Dried food, US, usage by age group, % of total market sales, 2008 26
Chart 8: Dried food, US, usage by gender, % of total market sales, 2008 28
Chart 9: Dried food, US, usage by income, % of total market sales, 2008 30
Chart 10: Dried food, US, usage by urban/rural, % of total market sales, 2008 32
Chart 11: Dried food, US, usage by status, % of total market sales, 2008 34
Chart 12: Dried food, US, usage by region, % of total market sales, 2008 36
Chart 13: Dried pasta/noodles, US, usage by age group, % of total market sales, 2008 38
Chart 14: Dried pasta/noodles, US, usage by gender, % of total market sales, 2008 40
Chart 15: Dried pasta/noodles, US, usage by income, % of total market sales, 2008 42
Chart 16: Dried pasta/noodles, US, usage by urban/rural, % of total market sales, 2008 44
Chart 17: Dried pasta/noodles, US, usage by status, % of total market sales, 2008 46
Chart 18: Dried pasta/noodles, US, usage by region, % of total market sales, 2008 48
Chart 19: Dessert mixes, US, usage by age group, % of total market sales, 2008 50
Chart 20: Dessert mixes, US, usage by gender, % of total market sales, 2008 52
Chart 21: Dessert mixes, US, usage by income, % of total market sales, 2008 54
Chart 22: Dessert mixes, US, usage by urban/rural, % of total market sales, 2008 56
Chart 23: Dessert mixes, US, usage by status, % of total market sales, 2008 58
Chart 24: Dessert mixes, US, usage by region, % of total market sales, 2008 60
Chart 25: Dried ready meals, US, usage by age group, % of total market sales, 2008 62
Chart 26: Dried ready meals, US, usage by gender, % of total market sales, 2008 64
Chart 27: Dried ready meals, US, usage by income, % of total market sales, 2008 66
Chart 28: Dried ready meals, US, usage by urban/rural, % of total market sales, 2008 68
Chart 29: Dried ready meals, US, usage by status, % of total market sales, 2008 70
Chart 30: Dried ready meals, US, usage by region, % of total market sales, 2008 72
Chart 31: Rice, US, usage by age group, % of total market sales, 2008 74
Chart 32: Rice, US, usage by gender, % of total market sales, 2008 76
Chart 33: Rice, US, usage by income, % of total market sales, 2008 78
Chart 34: Rice, US, usage by urban/rural, % of total market sales, 2008 80
Chart 35: Rice, US, usage by status, % of total market sales, 2008 82
Chart 36: Rice, US, usage by region, % of total market sales, 2008 84
Chart 37: Annual data review process 87
Index of Tables
Data table 1: Dried food category definitions 4
Data table 2: Dried food sales channels 5
Data table 3: Dried food, US, value by segment ($m), 2004-2009 13
Data table 4: Dried food, US, value projection by category ($m), 2009-2014 14
Data table 5: Dried food, US, volume by market segment (kg, million), 2004-2009 16
Data table 6: Dried food, US, volume projection by category (kg, million), 2009-2014 17
Data table 7: Dried food, US, brand sales by value (%), 2008-2009 19
Data table 8: Dried food, US, value by brand ($m), 2008-2009 20
Data table 9: Dried food, US, market share by value (%), 2008-2009 22
Data table 10: Dried food, US, value by industry player ($m), 2008-2009 23
Data table 11: Dried food, US, sales channels by value (%), 2008-2009 24
Data table 12: Dried food, US, value by sales channel ($m), 2008-2009 24
Data table 13: Dried food, US, usage by age group, value ($m), 2004?08 27
Data table 14: Dried food, US, usage by age group, % of total market sales, 2004?08 27
Data table 15: Dried food, US, usage by gender, value ($m), 2004–08 29
Data table 16: Dried food, US, usage by gender, % of total market sales, 2004–08 29
Data table 17: Dried food, US, usage by income, value ($m), 2004–08 31
Data table 18: Dried food, US, usage by income, % of total market sales, 2004–08 31
Data table 19: Dried food, US, usage by urban/rural, value ($m), 2004–08 33
Data table 20: Dried food, US, usage by urban/rural, % of total market sales, 2004–08 33
Data table 21: Dried food, US, usage by status, value ($m), 2004–08 35
Data table 22: Dried food, US, usage by status, % of total market sales, 2004–08 35
Data table 23: Dried food, US, usage by region, value ($m), 2004–08 37
Data table 24: Dried food, US, usage by region, % of total market sales, 2004–08 37
Data table 25: Dried pasta/noodles, US, usage by age group, value ($m), 2004?08 39
Data table 26: Dried pasta/noodles, US, usage by age group, % of total market sales, 2004?08 39
Data table 27: Dried pasta/noodles, US, usage by gender, value ($m), 2004–08 41
Data table 28: Dried pasta/noodles, US, usage by gender, % of total market sales, 2004–08 41
Data table 29: Dried pasta/noodles, US, usage by income, value ($m), 2004–08 43
Data table 30: Dried pasta/noodles, US, usage by income, % of total market sales, 2004–08 43
Data table 31: Dried pasta/noodles, US, usage by urban/rural, value ($m), 2004–08 45
Data table 32: Dried pasta/noodles, US, usage by urban/rural, % of total market sales, 2004–08 45
Data table 33: Dried pasta/noodles, US, usage by status, value ($m), 2004–08 47
Data table 34: Dried pasta/noodles, US, usage by status, % of total market sales, 2004–08 47
Data table 35: Dried pasta/noodles, US, usage by region, value ($m), 2004–08 49
Data table 36: Dried pasta/noodles, US, usage by region, % of total market sales, 2004–08 49
Data table 37: Dessert mixes, US, usage by age group, value ($m), 2004?08 51
Data table 38: Dessert mixes, US, usage by age group, % of total market sales, 2004?08 51
Data table 39: Dessert mixes, US, usage by gender, value ($m), 2004–08 53
Data table 40: Dessert mixes, US, usage by gender, % of total market sales, 2004–08 53
Data table 41: Dessert mixes, US, usage by income, value ($m), 2004–08 55
Data table 42: Dessert mixes, US, usage by income, % of total market sales, 2004–08 55
Data table 43: Dessert mixes, US, usage by urban/rural, value ($m), 2004–08 57
Data table 44: Dessert mixes, US, usage by urban/rural, % of total market sales, 2004–08 57
Data table 45: Dessert mixes, US, usage by status, value ($m), 2004–08 59
Data table 46: Dessert mixes, US, usage by status, % of total market sales, 2004–08 59
Data table 47: Dessert mixes, US, usage by region, value ($m), 2004–08 61
Data table 48: Dessert mixes, US, usage by region, % of total market sales, 2004–08 61
Data table 49: Dried ready meals, US, usage by age group, value ($m), 2004?08 63
Data table 50: Dried ready meals, US, usage by age group, % of total market sales, 2004?08 63
Data table 51: Dried ready meals, US, usage by gender, value ($m), 2004–08 65
Data table 52: Dried ready meals, US, usage by gender, % of total market sales, 2004–08 65
Data table 53: Dried ready meals, US, usage by income, value ($m), 2004–08 67
Data table 54: Dried ready meals, US, usage by income, % of total market sales, 2004–08 67
Data table 55: Dried ready meals, US, usage by urban/rural, value ($m), 2004–08 69
Data table 56: Dried ready meals, US, usage by urban/rural, % of total market sales, 2004–08 69
Data table 57: Dried ready meals, US, usage by status, value ($m), 2004–08 71
Data table 58: Dried ready meals, US, usage by status, % of total market sales, 2004–08 71
Data table 59: Dried ready meals, US, usage by region, value ($m), 2004–08 73
Data table 60: Dried ready meals, US, usage by region, % of total market sales, 2004–08 73
Data table 61: Rice, US, usage by age group, value ($m), 2004?08 75
Data table 62: Rice, US, usage by age group, % of total market sales, 2004?08 75
Data table 63: Rice, US, usage by gender, value ($m), 2004–08 77
Data table 64: Rice, US, usage by gender, % of total market sales, 2004–08 77
Data table 65: Rice, US, usage by income, value ($m), 2004–08 79
Data table 66: Rice, US, usage by income, % of total market sales, 2004–08 79
Data table 67: Rice, US, usage by urban/rural, value ($m), 2004–08 81
Data table 68: Rice, US, usage by urban/rural, % of total market sales, 2004–08 81
Data table 69: Rice, US, usage by status, value ($m), 2004–08 83
Data table 70: Rice, US, usage by status, % of total market sales, 2004–08 83
Data table 71: Rice, US, usage by region, value ($m), 2004–08 85
Data table 72: Rice, US, usage by region, % of total market sales, 2004–08 85