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  5. > Playout Automation & Channel-in-a-Box Market by End User, by Channel Application, by Region - Analysis & forecast to 2020

The playout automation & channel-in-a-box market is projected to grow from USD 831.2 million in 2015 to USD 17.46 billion by 2020, at a CAGR of 16.0% from 2015 to 2020. Availability of advance and highly reliable solutions in the playout automation & channel-in-a-box market is one of the major factors influencing the growth of this market. The traditional playout systems manually combine disparate single function devices, such as mixers, routers, servers, and content inserters to produce the desired output. The system runs multiple channels and delivers high quality output, however, this operation requires several dedicated operators, and is also a lengthy and tiring process, and may also be prone to errors. However, with the emergence of interactive playout automation & channel-in-a-box solutions, the broadcasters have shifted their focus to advance channel broadcasting and playout solutions, as it reduces overall costs and power consumption.

“Entertainment and cartoons & lifestyle segments are expected to grow due to various technological upgrades”
In the coming years, both entertainment and cartoons & lifestyle segments are expected to grow during the forecast period, owing to improve operational efficiency, quality of channel presentation, and technological advancements of these solutions. However, the news segment has held the largest share in the global playout automation & channel-in-a-box market in 2015, due to its dynamic nature of operation, wherein a lot of activities are being performed simultaneously. Automation solutions empower news broadcasters to handle live content with accurate ingest and playback. The content is generally ad-hoc and changes frequently.

“Latin America & Asia-Pacific account for the highest adoption of playout automation & channel-in-a-box solutions”
The European region commanded the largest share in the global playout automation & channel-in-a-box market, in 2015. However, the Latin American region is expected to witness significant growth in the playout automation market due to exponentially increasing number of television channels and the need to improve channel presentation quality for addressing the demands of channel viewers. Whereas, in the Asia-Pacific region, owing to the necessity for serving a varied group of viewers, broadcasters need to opt for advanced technologies that could make the broadcasting ecosystem easier to operate. This has further resulted in increasing the overall demand of playout automation & channel-in-a-box solutions in the Asia-Pacific region.

Break-up of profiles of primary participants is given below:

- By Company Type - Tier 1 – 30%, Tier 2 – 40% and Tier 3 – 30%
- By Designation - C level – 37%, Director level – 38%, Others – 25%
- By Region - North America - 46%, Europe – 31%, Asia-Pacific – 15%, RoW – 8%

Various key playout automation & channel-in-a-box market vendors and service providers profiled in the report are as follows:
1. Harmonic, Inc.
2. Pebble Beach Systems
3. Evertz Microsystems Ltd.
4. Cinegy LLC
5. Imagine Communications Corp.
6. Grass Valley USA LLC
7. Snell Limited
8. Playbox Technology
9. Pixel Power Ltd.

The report will help market leaders/new entrants/end users in this market in the following ways:
1. The report provides an in-depth analysis and comprehensive view of the overall market and the closest approximation about global numbers and segmentaition across varied end users, channel applications, and regions.
2. The report also provides analysis about strategies followed by top players to enhance market shares as well as understand market dynamics comprising key market drivers, restraints, challenges, and opportunities.
3. The report also offers competitive landscape and company profiles of key players, in addition to recent developments such as new product launches, contracts/ agreements, and mergers & acquisitions.

Table Of Contents

Playout Automation and Channel-in-a-Box Market by End User, by Channel Application, by Region - Analysis and forecast to 2020
TABLE OF CONTENTS

1 INTRODUCTION 17
1.1 OBJECTIVES OF THE STUDY 17
1.2 MARKET DEFINITION 17
1.3 MARKET SCOPE 17
1.3.1 MARKETS COVERED 18
1.3.2 YEARS CONSIDERED FOR THE STUDY 19
1.4 CURRENCY 19
1.5 STAKEHOLDERS 19
2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 21
2.1.1 SECONDARY DATA 21
2.1.1.1 KEY DATA FROM SECONDARY SOURCES 21
2.1.2 PRIMARY DATA 22
2.1.2.1 KEY DATA TAKEN FROM PRIMARY SOURCES 22
2.1.2.2 KEY INDUSTRY INSIGHTS 22
2.1.2.3 BREAKDOWN OF PRIMARY INTERVIEWS 23
2.2 MARKET SIZE ESTIMATION 23
2.2.1 BOTTOM-UP APPROACH 24
2.2.2 TOP-DOWN APPROACH 24
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 25
2.4 ASSUMPTIONS 26
3 EXECUTIVE SUMMARY 27
4 PREMIUM INSIGHTS 33
4.1 PLAYOUT AUTOMATION 33
4.1.1 ATTRACTIVE MARKET OPPORTUNITIES IN PLAYOUT AUTOMATION 33
4.1.2 PLAYOUT AUTOMATION MARKET, BY END USER 33
4.1.3 GLOBAL PLAYOUT AUTOMATION MARKET, BY REGION AND APPLICATION 34
4.1.4 PLAYOUT AUTOMATION MARKET POTENTIAL 34
4.1.5 PLAYOUT AUTOMATION LIFECYCLE ANALYSIS, BY REGION, 2015 35
4.2 CHANNEL-IN-A-BOX MARKET 36
4.2.1 ATTRACTIVE MARKET OPPORTUNITIES IN CHANNEL-IN-A-BOX 36
4.2.2 CHANNEL-IN-A-BOX MARKET, BY END USER 36
4.2.3 GLOBAL CHANNEL-IN-A-BOX MARKET, BY REGION AND APPLICATION 37
4.2.4 CHANNEL-IN-A-BOX MARKET POTENTIAL 37
4.2.5 CHANNEL-IN-A-BOX LIFECYCLE ANALYSIS, BY REGION 2015 38
5 MARKET OVERVIEW 39
5.1 INTRODUCTION 40
5.2 EVOLUTION 40
5.3 MARKET SEGMENTATION 41
5.4 MARKET DYNAMICS 42
5.4.1 DRIVERS 42
5.4.1.1 Increased need for improved channel presentation 42
5.4.1.2 Ease of operations 43
5.4.1.3 Reduced cost of ownership 43
5.4.1.4 Entry of small and mid-sized business (SMBs) 43
5.4.2 RESTRAINTS 44
5.4.2.1 Limited adoption 44
5.4.2.2 Automation lock-in issues 45
5.4.3 OPPORTUNITIES 45
5.4.3.1 Rise in number of channels 45
5.4.4 CHALLENGES 45
5.4.4.1 Complexity in integration 45
5.4.4.2 Subjective and distinctive requirements 46
6 INDUSTRY TRENDS 47
6.1 INTRODUCTION 47
6.2 VALUE CHAIN ANALYSIS 48
6.2.1 PLAYOUT AUTOMATION 48
6.2.2 CHANNEL-IN-A-BOX 49
6.3 PORTER'S FIVE FORCES ANALYSIS 50
6.3.1 PLAYOUT AUTOMATION 50
6.3.1.1 THREAT OF NEW ENTRANTS 51
6.3.1.2 THREAT OF SUBSTITUTES 51
6.3.1.3 BARGAINING POWER OF SUPPLIERS 52
6.3.1.4 BARGAINING POWER OF BUYERS 52
6.3.1.5 INTENSITY OF COMPETITIVE RIVALRY 52
6.3.2 CHANNEL-IN-A-BOX 53
6.3.2.1 THREAT OF NEW ENTRANTS 53
6.3.2.2 THREAT OF SUBSTITUTES 54
6.3.2.3 BARGAINING POWER OF SUPPLIERS 54
6.3.2.4 BARGAINING POWER OF BUYERS 54
6.3.2.5 INTENSITY OF COMPETITIVE RIVALRY 55

7 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET ANALYSIS,
BY END USER 56
7.1 PLAYOUT AUTOMATION 57
7.1.1 INTERNATIONAL BROADCASTERS IN PLAYOUT AUTOMATION 58
7.1.2 NATIONAL BROADCASTERS IN PLAYOUT AUTOMATION 59
7.2 CHANNEL-IN-A-BOX 60
7.2.1 INTERNATIONAL BROADCASTERS IN CHANNEL-IN-A-BOX 61
7.2.2 NATIONAL BROADCASTERS IN CHANNEL-IN-A-BOX 62
8 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET ANALYSIS,
BY CHANNEL APPLICATION 64
8.1 INTRODUCTION 65
8.2 PLAYOUT AUTOMATION 65
8.2.1 NEWS IN PLAYOUT AUTOMATION 66
8.2.2 SPORTS IN PLAYOUT AUTOMATION 67
8.2.3 ENTERTAINMENT IN PLAYOUT AUTOMATION 69
8.2.4 CARTOONS and LIFESTYLE IN PLAYOUT AUTOMATION 70
8.3 CHANNEL-IN-A-BOX 71
8.3.1 NEWS IN CHANNEL-IN-A-BOX 72
8.3.2 SPORTS IN CHANNEL-IN-A-BOX 73
8.3.3 ENTERTAINMENT IN CHANNEL-IN-A-BOX 74
8.3.4 CARTOONS and LIFESTYLE IN CHANNEL-IN-A-BOX 75
9 GEOGRAPHIC ANALYSIS 76
9.1 INTRODUCTION 77
9.2 EUROPE 81
9.2.1 BY PLAYOUT AUTOMATION 82
9.2.2 CHANNEL-IN-A-BOX 85
9.3 NORTH AMERICA 87
9.3.1 PLAYOUT AUTOMATION 88
9.3.2 CHANNEL-IN-A-BOX 91
9.4 ASIA-PACIFIC 94
9.4.1 PLAYOUT AUTOMATION 95
9.4.2 CHANNEL-IN-A-BOX 98
9.5 LATIN AMERICA 101
9.5.1 PLAYOUT AUTOMATION 101
9.5.2 BY CHANNEL-IN-A-BOX 104
9.6 MIDDLE EAST and AFRICA 107
9.6.1 PLAYOUT AUTOMATION 108
9.6.2 CHANNEL-IN-A-BOX 111
10 COMPETITIVE LANDSCAPE 114
10.1 OVERVIEW 114
10.2 COMPETITIVE SITUATION AND TRENDS 115
10.2.1 NEW PRODUCT LAUNCHES 117
10.2.2 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS 117
10.2.3 MERGERS and ACQUISITIONS 118
10.2.4 EXPANSIONS 119
11 COMPANY PROFILES 120
(Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.1 INTRODUCTION 120
11.2 HARMONIC, INC. 121
11.3 PEBBLE BEACH SYSTEMS 125
11.4 EVERTZ MICROSYSTEMS, LTD 128
11.5 CINEGY LLC 131
11.6 IMAGINE COMMUNICATIONS CORP. 134
11.7 GRASS VALLEY USA LLC 137
11.8 SNELL LIMITED 139
11.9 PLAYBOX TECHNOLOGY 141
11.10 PIXEL POWER LTD. 143
11.11 FLORICAL SYSTEMS 145
*Details on Business Overview, Products and Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.
12 KEY INNOVATORS 146
12.1 BROADSTREAM SOLUTIONS, INC. 146
12.1.1 BUSINESS OVERVIEW 146
12.1.2 STRATEGIES TOWARDS INNOVATION 146
12.2 MASSTECH GROUP INC. 146
12.2.1 BUSINESS OVERVIEW 146
12.2.2 STRATEGIES TOWARDS INNOVATION 146
12.3 HARDATA CORP. 147
12.3.1 BUSINESS OVERVIEW 147
12.3.2 STRATEGIES TOWARDS INNOVATION 147
12.4 MIRANDA TECHNOLOGIES INC. 147
12.4.1 BUSINESS OVERVIEW 147
12.4.2 STRATEGIES TOWARDS INNOVATION 147
12.5 MEDIA-ALLIANCE 147
12.5.1 BUSINESS OVERVIEW 147
12.5.2 STRATEGIES TOWARDS INNOVATION 147

12.6 XOR MEDIA 148
12.6.1 BUSINESS OVERVIEW 148
12.6.2 STRATEGIES TOWARDS INNOVATION 148
12.7 VECTOR 3 148
12.7.1 BUSINESS OVERVIEW 148
12.7.2 STRATEGIES TOWARDS INNOVATION 148
12.8 VESET 149
12.8.1 BUSINESS OVERVIEW 149
12.8.2 STRATEGIES TOWARDS INNOVATION 149
12.9 ENCO 149
12.9.1 BUSINESS OVERVIEW 149
12.9.2 STRATEGIES TOWARDS INNOVATION 149
12.10 SGT 150
12.10.1 BUSINESS OVERVIEW 150
12.10.2 STRATEGIES TOWARDS INNOVATION 150
13 APPENDIX 151
13.1 INSIGHTS OF INDUSTRY EXPERTS 151
13.2 OTHER DEVELOPMENTS 152
13.2.1 NEW PRODUCT LAUNCHES 152
13.2.2 MERGERS and ACQUISITIONS (MandA) 153
13.2.3 AGREEMENTS, PARTNERSHIPS, and COLLABORATIONS 154
13.2.4 EXPANSIONS 156
13.3 DISCUSSION GUIDE 158
13.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 163
13.5 AVAILABLE CUSTOMIZATIONS 164
13.6 RELATED REPORTS 165


LIST OF TABLES

TABLE 1 GLOBAL PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2013-2020 (USD MILLION, Y-O-Y %) 28
TABLE 2 GLOBAL CHANNEL-IN-A-BOX MARKET SIZE AND GROWTH RATE, 2013-2020 (USD MILLION, Y-O-Y %) 30
TABLE 3 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET: SUMMARY OF DRIVERS 44
TABLE 4 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET: SUMMARY OF RESTRAINTS 45
TABLE 5 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET: SUMMARY OF OPPORTUNITIES 45
TABLE 6 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET: SUMMARY OF CHALLENGES 46
TABLE 7 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 57
TABLE 8 PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 58
TABLE 9 INTERNATIONAL BROADCASTERS: PLAYOUT AUTOMATION MARKET SIZE,
BY REGION, 2013-2020 (USD MILLION) 59
TABLE 10 NATIONAL BROADCASTERS: PLAYOUT AUTOMATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 60
TABLE 11 CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 61
TABLE 12 INTERNATIONAL BROADCASTERS: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 62
TABLE 13 NATIONAL BROADCASTERS: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 63
TABLE 14 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 65
TABLE 15 PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION,
2013-2020 (USD MILLION) 66
TABLE 16 NEWS: PLAYOUT AUTOMATION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 67
TABLE 17 SPORTS: PLAYOUT AUTOMATION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 68
TABLE 18 ENTERTAINMENT: PLAYOUT AUTOMATION MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 69
TABLE 19 CARTOONS and LIFESTYLE: PLAYOUT AUTOMATION MARKET SIZE, BY REGION,
2015-2020 (USD MILLION) 70
TABLE 20 CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 71
TABLE 21 NEWS: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 72
TABLE 22 SPORTS: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 73
TABLE 23 ENTERTAINMENT: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 74
TABLE 24 CARTOONS and LIFESTYLE: CHANNEL-IN-A-BOX MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 75
TABLE 25 PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET SIZE, BY REGION,
2013-2020 (USD MILLION) 77
TABLE 26 PLAYOUT AUTOMATION MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 78
TABLE 27 CHANNEL-IN-A-BOX MARKET SIZE, BY REGION, 2013-2020 (USD MILLION) 79
TABLE 28 EUROPE: PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 83
TABLE 29 EUROPE: PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION,
2013-2020 (USD MILLION) 83
TABLE 30 EUROPE: NEWS PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 83
TABLE 31 EUROPE: SPORTS PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 84
TABLE 32 EUROPE: ENTERTAINMENT PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 84
TABLE 33 EUROPE: CARTOONS and LIFESTYLE PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 84
TABLE 34 EUROPE: CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 85
TABLE 35 EUROPE: CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION,
2013-2020 (USD MILLION) 86
TABLE 36 EUROPE: NEWS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 86
TABLE 37 EUROPE: SPORTS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 86
TABLE 38 EUROPE: ENTERTAINMENT CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 87
TABLE 39 EUROPE: CARTOONS and LIFESTYLE CHANNEL-IN-A-BOX MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 87
TABLE 40 NORTH AMERICA: PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 89
TABLE 41 NORTH AMERICA: PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 89
TABLE 42 NORTH AMERICA: SPORTS PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 89
TABLE 43 NORTH AMERICA: NEWS PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 90
TABLE 44 NORTH AMERICA: ENTERTAINMENT PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 90
TABLE 45 NORTH AMERICA: CARTOONS and LIFESTYLE PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 90
TABLE 46 NORTH AMERICA: CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 92
TABLE 47 NORTH AMERICA: CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 92
TABLE 48 NORTH AMERICA: SPORTS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 92
TABLE 49 NORTH AMERICA: NEWS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 93
TABLE 50 NORTH AMERICA: ENTERTAINMENT CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 93
TABLE 51 NORTH AMERICA: CARTOONS and LIFESTYLE CHANNEL-IN-A-BOX MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 93
TABLE 52 ASIA-PACIFIC: PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 96
TABLE 53 ASIA-PACIFIC: PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 96
TABLE 54 ASIA-PACIFIC: NEWS PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 96
TABLE 55 ASIA-PACIFIC: SPORTS PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 97
TABLE 56 ASIA-PACIFIC: ENTERTAINMENT PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 97
TABLE 57 ASIA-PACIFIC: CARTOONS and LIFESTYLE PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 97
TABLE 58 ASIA-PACIFIC: CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 99
TABLE 59 ASIA-PACIFIC: CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 99
TABLE 60 ASIA-PACIFIC: NEWS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 99
TABLE 61 ASIA-PACIFIC: SPORTS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 100
TABLE 62 ASIA-PACIFIC: ENTERTAINMENT CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 100
TABLE 63 ASIA-PACIFIC: CARTOONS and LIFESTYLE CHANNEL-IN-A-BOX MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 100
TABLE 64 LATIN AMERICA: PLAYOUT AUTOMATION MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 102
TABLE 65 LATIN AMERICA: PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 102
TABLE 66 LATIN AMERICA: SPORTS PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 102
TABLE 67 LATIN AMERICA: NEWS PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 103
TABLE 68 LATIN AMERICA: ENTERTAINMENT PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 103
TABLE 69 LATIN AMERICA: CARTOONS and LIFESTYLE PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 103
TABLE 70 LATIN AMERICA: CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 105
TABLE 71 LATIN AMERICA: CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 105
TABLE 72 LATIN AMERICA: SPORTS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 105
TABLE 73 LATIN AMERICA: NEWS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 106
TABLE 74 LATIN AMERICA: ENTERTAINMENT CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 106
TABLE 75 LATIN AMERICA: CARTOONS and LIFESTYLE CHANNEL-IN-A-BOX MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 106
TABLE 76 MIDDLE EAST and AFRICA: PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 109
TABLE 77 MIDDLE EAST and AFRICA: PLAYOUT AUTOMATION MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 109
TABLE 78 MIDDLE EAST and AFRICA: NEWS PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 109
TABLE 79 MIDDLE EAST and AFRICA: SPORTS PLAYOUT AUTOMATION MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 110
TABLE 80 MIDDLE EAST and AFRICA: ENTERTAINMENT PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 110
TABLE 81 MIDDLE EAST and AFRICA: CARTOONS and LIFESTYLE PLAYOUT AUTOMATION MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 110
TABLE 82 MIDDLE EAST and AFRICA: CHANNEL-IN-A-BOX MARKET SIZE, BY END USER,
2013-2020 (USD MILLION) 112
TABLE 83 MIDDLE EAST and AFRICA: CHANNEL-IN-A-BOX MARKET SIZE, BY CHANNEL APPLICATION, 2013-2020 (USD MILLION) 112
TABLE 84 MIDDLE EAST and AFRICA: NEWS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 112
TABLE 85 MIDDLE EAST and AFRICA: SPORTS CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2013-2020 (USD MILLION) 113
TABLE 86 MIDDLE EAST and AFRICA: ENTERTAINMENT CHANNEL-IN-A-BOX MARKET SIZE,
BY END USER, 2013-2020 (USD MILLION) 113
TABLE 87 MIDDLE EAST and AFRICA: CARTOONS and LIFESTYLE CHANNEL-IN-A-BOX MARKET SIZE, BY END USER, 2014-2020 (USD MILLION) 113
TABLE 88 NEW PRODUCT LAUNCHES, 2014-2015 117
TABLE 89 AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS, 2014-2015 117
TABLE 90 MERGERS and ACQUISITIONS, 2014-2015 118
TABLE 91 EXPANSIONS, 2014-2015 119
TABLE 92 NEW PRODUCT LAUNCHES, 2013-2015 152
TABLE 93 MERGERS and ACQUISITIONS, 2015 153
TABLE 94 AGREEMENTS, PARTNERSHIPS and COLLABORATIONS, 2012-2015 154
TABLE 95 EXPANSIONS, 2013-2015 156


LIST OF FIGURES

FIGURE 1 GLOBAL PLAYOUT AUTOMATION and CHANNEL-IN-A BOX MARKET 18
FIGURE 2 PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX MARKET: RESEARCH DESIGN 20
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 5 DATA TRIANGULATION 25
FIGURE 6 PLAYOUT AUTOMATION MARKET SIZE, REGIONAL SNAPSHOT (2015-2020): MARKET IN LATIN AMERICA IS EXPECTED TO GROW AT THE HIGHEST CAGR IN NEXT FIVE YEARS 28
FIGURE 7 PLAYOUT AUTOMATION MARKET SIZE, END-USER SNAPSHOT (2015-2020): INTERNATIONAL BROADCASTERS ARE EXPECTED TO DOMINATE THE MARKET
BY 2020 28
FIGURE 8 PLAYOUT AUTOMATION MARKET SIZE, CHANNEL APPLICATION SNAPSHOT (2015-2020): ENTERTAINMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN NEXT FIVE YEARS 29
FIGURE 9 GLOBAL PLAYOUT AUTOMATION MARKET SHARE, 2015 - EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE IN 2015 29
FIGURE 10 CHANNEL-IN-A-BOX MARKET SIZE, REGIONAL SNAPSHOT (2015-2020): MARKET IN ASIA-PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN NEXT FIVE YEARS 30
FIGURE 11 CHANNEL-IN-A-BOX MARKET SIZE, END-USER SNAPSHOT (2015-2020): INTERNATIONAL BROADCASTERS ARE EXPECTED TO DOMINATE THE MARKET
BY 2020 30
FIGURE 12 CHANNEL-IN-A-BOX MARKET SIZE, CHANNEL APPLICATION SNAPSHOT (2015-2020): ENTERTAINMENT SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN NEXT FIVE YEARS 31
FIGURE 13 GLOBAL CHANNEL-IN-A-BOX MARKET SHARE, 2015 - EUROPE IS EXPECTED TO EXHIBIT THE HIGHEST MARKET SHARE IN 2015 31
FIGURE 14 ADVANCEMENTS IN TECHNOLOGY WILL IMPACT THE FUTURE OF PLAYOUT AUTOMATION 33
FIGURE 15 INTERNATIONAL BROADCASTERS ARE GAINING THE HIGHEST TRACTION IN THE PLAYOUT AUTOMATION MARKET 33
FIGURE 16 EUROPE HOLDS THE MAXIMUM SHARE IN THE PLAYOUT AUTOMATION MARKET (2015) 34
FIGURE 17 THE PLAYOUT AUTOMATION MARKET IN LATIN AMERICA IS EXPECTED TO WITNESS THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 34
FIGURE 18 PLAYOUT AUTOMATION REGIONAL LIFECYCLE - MARKET IN EMERGING ECONOMIES SUCH AS ASIA-PACIFIC, LATIN AMERICA, AND THE MIDDLE EAST and AFRICA IS IN THE GROWTH PHASE 35
FIGURE 19 INCREASE IN THE NUMBER OF PRIVATE CHANNELS WILL IMPACT THE CHANNEL-IN-A-BOX MARKET 36
FIGURE 20 INTERNATIONAL BROADCASTERS ARE GAINING THE HIGHEST TRACTION IN THE CHANNEL-IN-A-BOX MARKET 36
FIGURE 21 EUROPE HOLDS THE MAXIMUM SHARE IN THE CHANNEL-IN-A-BOX MARKET (2015) 37
FIGURE 22 THE CHANNEL-IN-A-BOX MARKET IN THE ASIA-PACIFIC REGION IS PROJECTED TO WITNESS THE HIGHEST GROWTH POTENTIAL DURING THE FORECAST PERIOD 37
FIGURE 23 CHANNEL-IN-A-BOX REGIONAL LIFECYCLE - THE MIDDLE EAST and AFRICA REGION HAS STARTED GAINING MOMENTUM IN THE CHANNEL-IN-A-BOX MARKET 38
FIGURE 24 PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX: MARKET EVOLUTION 41
FIGURE 25 PLAYOUT AUTOMATION AND CHANNEL-IN-A-BOX MARKET SEGMENTATION 41
FIGURE 26 DRIVERS, RESTRAINTS, OPPORTUNITIES AND CHALLENGES FOR PLAYOUT AUTOMATION and CHANNEL-IN-A-BOX MARKET 42
FIGURE 27 PLAYOUT AUTOMATION VALUE CHAIN 48
FIGURE 28 CHANNEL-IN-A-BOX VALUE CHAIN 49
FIGURE 29 PORTER'S FIVE FORCES ANALYSIS: PLAYOUT AUTOMATION MARKET 50
FIGURE 30 PORTER'S FIVE FORCES ANALYSIS: CHANNEL-IN-A-BOX MARKET 53
FIGURE 31 NATIONAL BROADCASTERS SEGMENT IN PLAYOUT AUTOMATION MARKET IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 32 INTERNATIONAL BROADCASTERS SEGMENT IN PLAYOUT AUTOMATION MARKET IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE LATIN AMERICAN REGION 58
FIGURE 33 NATIONAL BROADCASTERS SEGMENT IN PLAYOUT AUTOMATION MARKET IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE LATIN AMERICAN REGION 59
FIGURE 34 INTERNATIONAL BROADCASTERS SEGMENT IN CHANNEL-IN-A-BOX MARKET IS PROJECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 60
FIGURE 35 INTERNATIONAL BROADCASTERS SEGMENT IN CHANNEL-IN-A-BOX MARKET IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE LATIN AMERICAN REGION 61
FIGURE 36 NATIONAL BROADCASTERS SEGMENT IN CHANNEL-IN-A-BOX MARKET IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE ASIA-PACIFIC REGION 62
FIGURE 37 NEWS SEGMENT HOLDS THE LARGEST MARKET SIZE IN THE PLAYOUT AUTOMATION MARKET 65
FIGURE 38 NEWS SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE LATIN AMERICAN REGION 66
FIGURE 39 SPORTS SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE MIDDLE EAST and AFRICA 67
FIGURE 40 ENTERTAINMENT SEGMENT IS EXPECTED TO SHOW SIGNIFICANT GROWTH IN THE ASIA-PACIFIC REGION 69
FIGURE 41 CARTOONS and LIFESTYLE SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE ASIA-PACIFIC REGION 70
FIGURE 42 NEWS SEGMENT HOLDS THE LARGEST MARKET SIZE IN THE CHANNEL-IN-A-BOX MARKET 71
FIGURE 43 NEWS SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE LATIN AMERICAN REGION 72
FIGURE 44 SPORTS SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE ASIA-PACIFIC REGION 73
FIGURE 45 ENTERTAINMENT SEGMENT IS EXPECTED TO SHOW CONSIDERABLE GROWTH IN THE ASIA-PACIFIC REGION 74
FIGURE 46 CARTOONS and LIFESTYLE SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE ASIA-PACIFIC REGION 75
FIGURE 47 LATIN AMERICA WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE PLAYOUT AUTOMATION MARKET 77
FIGURE 48 ASIA-PACIFIC WILL EXHIBIT THE HIGHEST GROWTH RATE IN THE CHANNEL-IN-A-BOX MARKET 78
FIGURE 49 GEOGRAPHIC SNAPSHOT - LATIN AMERICA IS EMERGING AS THE NEW HOTSPOT IN PLAYOUT AUTOMATION MARKET 79
FIGURE 50 GEOGRAPHIC SNAPSHOT (2015-2020): LATIN AMERICA IS AN ATTRACTIVE DESTINATION FOR THE OVERALL PLAYOUT AUTOMATION MARKET 80
FIGURE 51 GEOGRAPHIC SNAPSHOT - ASIA-PACIFIC IS EMERGING AS THE NEW HOTSPOT IN CHANNEL-IN-A-BOX MARKET 80
FIGURE 52 GEOGRAPHIC SNAPSHOT (2015-2020): ASIA-PACIFIC IS AN ATTRACTIVE DESTINATION FOR THE OVERALL CHANNEL-IN-A-BOX MARKET 81
FIGURE 53 EUROPE PLAYOUT AUTOMATION MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 82
FIGURE 54 EUROPE CHANNEL-IN-A-BOX MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 85
FIGURE 55 NORTH AMERICA PLAYOUT AUTOMATION MARKET SNAPSHOT: SPORTS, NEWS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 88
FIGURE 56 NORTH AMERICA CHANNEL-IN-A-BOX MARKET SNAPSHOT: SPORTS, NEWS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 91
FIGURE 57 ASIA-PACIFIC PLAYOUT AUTOMATION MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 95
FIGURE 58 ASIA-PACIFIC CHANNEL-IN-A-BOX MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 98
FIGURE 59 LATIN AMERICA PLAYOUT AUTOMATION MARKET SNAPSHOT: SPORTS, NEWS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 101
FIGURE 60 LATIN AMERICA CHANNEL-IN-A-BOX MARKET SNAPSHOT: SPORTS, NEWS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 104
FIGURE 61 MIDDLE EAST and AFRICA PLAYOUT AUTOMATION MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 108
FIGURE 62 MIDDLE EAST and AFRICA CHANNEL-IN-A-BOX MARKET SNAPSHOT: NEWS, SPORTS, AND ENTERTAINMENT ARE EXPECTED TO CONTRIBUTE MAXIMUM SHARE TO THE MARKET IN 2015 111
FIGURE 63 COMPANIES ADOPTED PARTNERSHIPS/AGREEMENTS/COLLABORATIONS AS THE KEY GROWTH STRATEGIES TO STRENGTHEN THEIR POSITION IN THE MARKET 114
FIGURE 64 MARKET EVALUATION FRAMEWORK 115
FIGURE 65 BATTLE FOR MARKET SHARE: AGREEMENTS, PARTNERSHIPS, AND COLLABORATIONS WERE THE KEY STRATEGIES ADOPTED BY THE COMPANIES 116
FIGURE 66 GEOGRAPHIC REVENUE MIX OF TOP FIVE MARKET PLAYERS 120
FIGURE 67 HARMONIC, INC: COMPANY SNAPSHOT 121
FIGURE 68 HARMONIC, INC: SWOT ANALYSIS 123
FIGURE 69 PEBBLE BEACH SYSTEMS: SWOT ANALYSIS 126
FIGURE 70 EVERTZ MICROSYSTEMS, LTD: COMPANY SNAPSHOT 128
FIGURE 71 EVERTZ MICROSYSTEMS, LTD: SWOT ANALYSIS 129
FIGURE 72 CINEGY LLC: SWOT ANALYSIS 132
FIGURE 73 IMAGINE COMMUNICATIONS CORP.: SWOT ANALYSIS 135

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