Mobile Phones Market Overview in Brazil

• Publication date: October 2012
• Report size: 33 pages

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information. What's In This Report * Contains an executive summary and data on value, volume and/or key market segments * Provides textual analysis of ’s recent performance and future prospects * Incorporate...

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The mobile phone industry consists of all analog and digital handsets used for mobile telephony. Industry volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Industry values are given at retail selling price (RSP). Any currency conversions used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the Americas consists of North America and South America.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Mobile Telephony Industry in Brazil

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7

Market Definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
MARKET SEGMENTATION II 12
FIVE FORCES ANALYSIS 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 17
Substitutes 19
Rivalry 20
LEADING COMPANIES 21
Nokia Corporation 21
Sony Ericsson Mobile Communications AB 27
TCL Communication Technology Holdings 29
MARKET FORECASTS 33
Market value projection 33
Market volume projection 34
MACROECONOMIC INDICATORS 35
APPENDIX 37
Methodology 37
Industry associations 38
Related Datamonitor research 38
Disclaimer 39
ABOUT DATAMONITOR 40
Premium Reports 40
Summary Reports 40
Datamonitor consulting 40


Index of Tables
Data table 1: Brazil mobile phones market sales : USD million, 2005–09 10
Data table 2: Brazil mobile phones industry volume: million units, 2005–09 11
Data table 3: Brazil mobile phones industry sector ation II: % share, by value, 2009 12
Data table 4: Nokia Corporation: key facts 21
Data table 5: Nokia Corporation: key financials ($) 24
Data table 6: Nokia Corporation: key financials (€) 24
Data table 7: Nokia Corporation: key financial ratios 25
Data table 8: Sony Ericsson Mobile Communications AB: key facts 27
Data table 9: TCL Communication Technology Holdings: key facts 29
Data table 10: TCL Communication Technology Holdings: key financials ($) 30
Data table 11: TCL Communication Technology Holdings: key financials (CNY) 30
Data table 12: TCL Communication Technology Holdings: key financial ratios 31
Data table 13: Brazil mobile phones market sales projection : USD million, 2009–14 33
Data table 14: Brazil mobile phones industry volume projection : million units, 2009–14 34
Data table 15: Brazil size of population (million), 2005–09 35
Data table 16: Brazil gdp (constant 2000 prices, USD billion), 2005–09 35
Data table 17: Brazil gdp (current prices, USD billion), 2005–09 35
Data table 18: Brazil inflation, 2005–09 36
Data table 19: Brazil consumer price index (absolute), 2005–09 36
Data table 20: Brazil exchange rate, 2005–09 36


Index of Figures
Chart 1: Brazil mobile phones market sales : USD million, 2005–09 10
Chart 2: Brazil mobile phones industry volume: million units, 2005–09 11
Chart 3: Brazil mobile phones industry sector ation II: % share, by value, 2009 12
Chart 4: Forces driving competition in the mobile phones industry in Brazil, 2009 13
Chart 5: Drivers of buyer power in the mobile phones industry in Brazil, 2009 14
Chart 6: Drivers of supplier power in the mobile phones industry in Brazil, 2009 15
Chart 7: Factors influencing the likelihood of new entrants in the mobile phones industry in Brazil, 2009 17
Chart 8: Factors influencing the threat of substitutes in the mobile phones industry in Brazil, 2009 19
Chart 9: Drivers of degree of rivalry in the mobile phones industry in Brazil, 2009 20
Chart 10: Nokia Corporation: revenues & profitability 25
Chart 11: Nokia Corporation: assets & liabilities 26
Chart 12: TCL Communication Technology Holdings: revenues & profitability 31
Chart 13: TCL Communication Technology Holdings: assets & liabilities 32
Chart 14: Brazil mobile phones market sales projection : USD million, 2009–14 33
Chart 15: Brazil mobile phones industry volume projection : million units, 2009–14 34

Mobile Phone in Brazil

Brazil Number Of Mobile Phone Subscribers/100 Fixed Line Subscribers, % Change Y-o-y

• $ 250
• Industry data
• February 2013

Yearly, From 2004 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research, Operators, Anatel

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Number Of Mobile Phone Subscribers/100 Inhabitants

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research, Operators, Anatel

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Number Of Mobile Phone Subscribers/100 Inhabitants, % Change Y-o-y

• $ 250
• Industry data
• February 2013

Yearly, From 2004 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research, Operators, Anatel

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Number Of Mobile Phone Subscribers/100 Fixed Line Subscribers

• $ 250
• Industry data
• February 2013

Yearly, From 2003 To 2017
By Business Monitor International
Source: World Bank (International Telecommunications Union - ITU), BMI research, Operators, Anatel

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Postpaid Mobile Phone Subscribers, % Mobile Phone Subscribers

• $ 250
• Industry data
• February 2013

Yearly, From 2005 To 2011
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil

Mobile Telephony in Brazil

Brazil Monthly Arpu (prepaid), Brl

• $ 250
• Industry data
• February 2013

Yearly, From 2005 To 2008
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Prepaid Mobile Phone Subscribers, % Change Y-o-y

• $ 250
• Industry data
• February 2013

Yearly, From 2006 To 2011
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Monthly Arpu (prepaid), Us$

• $ 250
• Industry data
• February 2013

Yearly, From 2005 To 2008
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Monthly Arpu (prepaid), Eur

• $ 250
• Industry data
• February 2013

Yearly, From 2005 To 2008
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil

Brazil Prepaid Mobile Phone Subscribers/100 Inhabitants

• $ 250
• Industry data
• February 2013

Yearly, From 2005 To 2011
By Business Monitor International
Source: BMI, operator results

• Industries : Mobile Telephony
• Countries : Brazil