Mobile Phones in Brazil

  • October 2012
  • -
  • MarketLine
  • -
  • 33 pages

Introduction

Mobile Phones in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the Brazil mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The mobile phone market consists of all analog and digital handsets ( mobile phone device itself) used for mobile telephony. It does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station (the kind you can use to wander around your house while carrying on a phone conversation), or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. Any currency conversions used in the creation of this profile have been calculated using constant 2011 annual average exchange rates.

*The Brazilian mobile phones market had total revenues of $7.3 billion in 2011, representing a compound annual growth rate (CAGR) of 21.8% between 2007 and 2011.

*Market consumption volumes increased with a CAGR of 14.2% between 2007-2011, to reach a total of 117 million units in 2011.

*The performance of the market is forecast to decelerate, with an anticipated CAGR of 15% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $14.7 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in Brazil

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in Brazil

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the Brazil mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the Brazil economy

Key Questions Answered

What was the size of the Brazil mobile phones market by value in 2011?

What will be the size of the Brazil mobile phones market in 2016?

What factors are affecting the strength of competition in the Brazil mobile phones market?

How has the market performed over the last five years?

Table Of Contents

Mobile Phones in Brazil
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 8
Market value 8
Market volume 9
Market Segmentation 10
Geography segmentation 10
Market Outlook 11
Market value forecast 11
Market volume forecast 12
Five Forces Analysis 13
Summary 13
Buyer power 14
Supplier power 15
New entrants 16
Threat of substitutes 17
Degree of rivalry 18
Leading Companies 19
Nokia Corporation 19
Sony Corporation 23
TCL Communication Technology Holdings Ltd. 26
Macroeconomic Indicators 29
Country Data 29
Appendix 31
Methodology 31
Industry associations 32
Related MarketLine research 32

LIST OF TABLES
Table 1: Brazil mobile phones market value: $ million, 2007-11 8
Table 2: Brazil mobile phones market volume: million units, 2007-11 9
Table 3: Brazil mobile phones market geography segmentation: $ million, 2011 10
Table 4: Brazil mobile phones market value forecast: $ million, 2011-16 11
Table 5: Brazil mobile phones market volume forecast: million units, 2011-16 12
Table 6: Nokia Corporation: key facts 19
Table 7: Nokia Corporation: key financials ($) 20
Table 8: Nokia Corporation: key financials (€) 21
Table 9: Nokia Corporation: key financial ratios 21
Table 10: Sony Corporation: key facts 23
Table 11: Sony Corporation: key financials ($) 23
Table 12: Sony Corporation: key financials (Â¥) 24
Table 13: Sony Corporation: key financial ratios 24
Table 14: TCL Communication Technology Holdings Ltd.: key facts 26
Table 15: TCL Communication Technology Holdings Ltd.: key financials ($) 26
Table 16: TCL Communication Technology Holdings Ltd.: key financials (HK$) 27
Table 17: TCL Communication Technology Holdings Ltd.: key financial ratios 27
Table 18: Brazil size of population (million), 2007-11 29
Table 19: Brazil gdp (constant 2000 prices, $ billion), 2007-11 29
Table 20: Brazil gdp (current prices, $ billion), 2007-11 29
Table 21: Brazil inflation, 2007-11 30
Table 22: Brazil consumer price index (absolute), 2007-11 30
Table 23: Brazil exchange rate, 2007-11 30

LIST OF FIGURES
Figure 1: Brazil mobile phones market value: $ million, 2007-11 8
Figure 2: Brazil mobile phones market volume: million units, 2007-11 9
Figure 3: Brazil mobile phones market geography segmentation: % share, by value, 2011 10
Figure 4: Brazil mobile phones market value forecast: $ million, 2011-16 11
Figure 5: Brazil mobile phones market volume forecast: million units, 2011-16 12
Figure 6: Forces driving competition in the mobile phones market in Brazil, 2011 13
Figure 7: Drivers of buyer power in the mobile phones market in Brazil, 2011 14
Figure 8: Drivers of supplier power in the mobile phones market in Brazil, 2011 15
Figure 9: Factors influencing the likelihood of new entrants in the mobile phones market in Brazil, 2011 16
Figure 10: Factors influencing the threat of substitutes in the mobile phones market in Brazil, 2011 17
Figure 11: Drivers of degree of rivalry in the mobile phones market in Brazil, 2011 18
Figure 12: Nokia Corporation: revenues and profitability 21
Figure 13: Nokia Corporation: assets and liabilities 22
Figure 14: Sony Corporation: revenues and profitability 24
Figure 15: Sony Corporation: assets and liabilities 25
Figure 16: TCL Communication Technology Holdings Ltd.: revenues and profitability 27
Figure 17: TCL Communication Technology Holdings Ltd.: assets and liabilities 28

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