Mobile Phones in South Africa

  • October 2012
  • -
  • MarketLine
  • -
  • 31 pages

Introduction

Mobile Phones in South Africa industry profile provides top-line qualitative and quantitative summary information including: market size (value 2007-11, and forecast to 2016). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market. Essential resource for top-line data and analysis covering the South Africa mobile phones market. Includes market size data, textual and graphical analysis of market growth trends, leading companies and macroeconomic information.

Highlights

*The mobile phone market consists of all analog and digital handsets ( mobile phone device itself) used for mobile telephony. It does not include other types of handset, such as cordless phones in which a short-range radio link is used to communicate between the handset and a fixed-line base station (the kind you can use to wander around your house while carrying on a phone conversation), or those used for specialized applications such as two-way radio, etc. Market volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. The units in the report represent number of phones delivered to users each year, not the total number of phones in existence. Any currency conversions used in the creation of this profile have been calculated using constant 2011 annual average exchange rates.

*The South African mobile phones market had total revenues of $1.8 billion in 2011, representing a compound annual growth rate (CAGR) of 0% between 2007 and 2011.

*Market consumption volumes increased with a CAGR of 4% between 2007-2011, to reach a total of 28.8 million units in 2011.

*The performance of the market is forecast to accelerate, with an anticipated CAGR of 7.3% for the five-year period 2011 - 2016, which is expected to drive the market to a value of $2.6 billion by the end of 2016.

Features

Save time carrying out entry-level research by identifying the size, growth, and leading players in the mobile phones market in South Africa

Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the mobile phones market in South Africa

Leading company profiles reveal details of key mobile phones market players’ global operations and financial performance

Add weight to presentations and pitches by understanding the future growth prospects of the South Africa mobile phones market with five year forecasts

Macroeconomic indicators provide insight into general trends within the South Africa economy

Key Questions Answered

What was the size of the South Africa mobile phones market by value in 2011?

What will be the size of the South Africa mobile phones market in 2016?

What factors are affecting the strength of competition in the South Africa mobile phones market?

How has the market performed over the last five years?

Table Of Contents

Mobile Phones in South Africa
TABLE OF CONTENTS
Executive Summary 2
Market value 2
Market value forecast 2
Market volume 2
Market volume forecast 2
Market rivalry 2
Market Overview 6
Market definition 6
Market analysis 6
Market Data 7
Market value 7
Market volume 8
Market Outlook 9
Market value forecast 9
Market volume forecast 10
Five Forces Analysis 11
Summary 11
Buyer power 12
Supplier power 13
New entrants 14
Threat of substitutes 15
Degree of rivalry 16
Leading Companies 17
LG Electronics, Inc. 17
Nokia Corporation 20
Samsung Electronics Co., Ltd. 24
Macroeconomic Indicators 27
Country Data 27
Appendix 29
Methodology 29
Industry associations 30
Related MarketLine research 30

LIST OF TABLES
Table 1: South Africa mobile phones market value: $ million, 2007-11 7
Table 2: South Africa mobile phones market volume: million units, 2007-11 8
Table 3: South Africa mobile phones market value forecast: $ million, 2011-16 9
Table 4: South Africa mobile phones market volume forecast: million units, 2011-16 10
Table 5: LG Electronics, Inc.: key facts 17
Table 6: LG Electronics, Inc.: key financials ($) 18
Table 7: LG Electronics, Inc.: key financials (KRW) 18
Table 8: LG Electronics, Inc.: key financial ratios 18
Table 9: Nokia Corporation: key facts 20
Table 10: Nokia Corporation: key financials ($) 21
Table 11: Nokia Corporation: key financials (€) 22
Table 12: Nokia Corporation: key financial ratios 22
Table 13: Samsung Electronics Co., Ltd.: key facts 24
Table 14: Samsung Electronics Co., Ltd.: key financials ($) 25
Table 15: Samsung Electronics Co., Ltd.: key financials (KRW) 25
Table 16: Samsung Electronics Co., Ltd.: key financial ratios 25
Table 17: South Africa size of population (million), 2007-11 27
Table 18: South Africa gdp (constant 2000 prices, $ billion), 2007-11 27
Table 19: South Africa gdp (current prices, $ billion), 2007-11 27
Table 20: South Africa inflation, 2007-11 28
Table 21: South Africa consumer price index (absolute), 2007-11 28
Table 22: South Africa exchange rate, 2007-11 28

LIST OF FIGURES
Figure 1: South Africa mobile phones market value: $ million, 2007-11 7
Figure 2: South Africa mobile phones market volume: million units, 2007-11 8
Figure 3: South Africa mobile phones market value forecast: $ million, 2011-16 9
Figure 4: South Africa mobile phones market volume forecast: million units, 2011-16 10
Figure 5: Forces driving competition in the mobile phones market in South Africa, 2011 11
Figure 6: Drivers of buyer power in the mobile phones market in South Africa, 2011 12
Figure 7: Drivers of supplier power in the mobile phones market in South Africa, 2011 13
Figure 8: Factors influencing the likelihood of new entrants in the mobile phones market in South Africa, 2011 14
Figure 9: Factors influencing the threat of substitutes in the mobile phones market in South Africa, 2011 15
Figure 10: Drivers of degree of rivalry in the mobile phones market in South Africa, 2011 16
Figure 11: LG Electronics, Inc.: revenues and profitability 19
Figure 12: LG Electronics, Inc.: assets and liabilities 19
Figure 13: Nokia Corporation: revenues and profitability 22
Figure 14: Nokia Corporation: assets and liabilities 23
Figure 15: Samsung Electronics Co., Ltd.: revenues and profitability 26
Figure 16: Samsung Electronics Co., Ltd.: assets and liabilities 26


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