Mobile Phones Market Overview in South Africa

  • October 2012
  • -
  • MarketLine
  • -
  • 31 pages

It includes data on industry size and key market segments, plus textual and graphical analysis of the major trends and drivers and key competitors, main industry players and demographic information.


What's In This Report


* Contains an executive summary and data on value, volume and/or key market segments


* Provides textual analysis of ’s recent performance and future prospects


* Incorporates in-depth environment and competition analysis and scorecards (substitution threats, new entrants, bargaining power …)


* Includes a five-year projection of


* The main industry players are profiled with supporting key financial metrics


* Supported by the key macroeconomic and demographic data affecting the industry


Key Market Facts


* Detailed information is included on industry size, measured by value and/or volume


* Five forces scorecards provide an accessible yet in depth view of the industry ’s key competitors

This Report Will Support Your Decision Making Process


* Anticipate Industry trends and developments


* Feed your decision making process


* Make your presentation and marketing materials more valuable


* Save time

Market Definition

The mobile phone industry consists of all analog and digital handsets used for mobile telephony. Industry volumes for a given year are defined as the number of shipments to end-users, including both new uptake and renewal purchases. Industry values are given at retail selling price (RSP). Any currency conversions used in the creation of this market research report have been calculated using constant 2009 annual average exchange rates.

For the purposes of this market research report, the global industry consists of North America, South America, Western Europe, Eastern Europe, and Asia-Pacific.

North America consists of Canada, Mexico, and the United States.

South America comprises Argentina, Brazil, Chile, Colombia, and Venezuela.

Western Europe comprises Belgium, Denmark, France, Germany, Italy, the Netherlands, Norway, Spain, Sweden, and the United Kingdom.

Eastern Europe comprises the Czech Republic, Hungary, Poland, Romania, Russia, and Ukraine.

Asia-Pacific comprises Australia, China, India, Japan, Singapore, South Korea, and Taiwan.

Table Of Contents

TABLE OF CONTENTS
EXECUTIVE SUMMARY 2
MARKET OVERVIEW 7

Market Definition 7
Research highlights 8
Market analysis 9
MARKET VALUE 10
MARKET VOLUME 11
FIVE FORCES ANALYSIS 12
Summary 12
Buyer power 13
Supplier power 14
New entrants 16
Substitutes 18
Rivalry 19
LEADING COMPANIES 20
Nokia Corporation 20
LG Electronics Mobile Communications Firms 26
Samsung Electronics Co., Ltd. 31
MARKET FORECASTS 36
Market value projection 36
Market volume projection 37
MACROECONOMIC INDICATORS 38
APPENDIX 40
Methodology 40
Related Datamonitor research 41
Disclaimer 42
ABOUT DATAMONITOR 43
Premium Reports 43
Summary Reports 43
Datamonitor consulting 43


Index of Tables
Data table 1: South Africa mobile phones market sales : USD million, 2005-09 10
Data table 2: South Africa mobile phones industry volume: million units, 2005-09 11
Data table 3: Nokia Corporation: key facts 20
Data table 4: Nokia Corporation: key financials ($) 23
Data table 5: Nokia Corporation: key financials (€) 23
Data table 6: Nokia Corporation: key financial ratios 24
Data table 7: LG Electronics Mobile Communications Firms : key facts 26
Data table 8: LG Electronics Mobile Communications Firms : key financials ($) 28
Data table 9: LG Electronics Mobile Communications Firms : key financials (SKW) 28
Data table 10: LG Electronics Mobile Communications Firms : key financial ratios 29
Data table 11: Samsung Electronics Co., Ltd. : key facts 31
Data table 12: Samsung Electronics Co., Ltd. : key financials ($) 33
Data table 13: Samsung Electronics Co., Ltd. : key financials (SKW) 33
Data table 14: Samsung Electronics Co., Ltd. : key financial ratios 34
Data table 15: South Africa mobile phones market sales projection : USD million, 2009-14 36
Data table 16: South Africa mobile phones industry volume projection : million units, 2009-14 37
Data table 17: South Africa size of population (million), 2005-09 38
Data table 18: South Africa gdp (constant 2000 prices, USD billion), 2005-09 38
Data table 19: South Africa gdp (current prices, USD billion), 2005-09 38
Data table 20: South Africa inflation, 2005-09 39
Data table 21: South Africa consumer price index (absolute), 2005-09 39
Data table 22: South Africa exchange rate, 2005-09 39


Index of Figures
Chart 1: South Africa mobile phones market sales : USD million, 2005-09 10
Chart 2: South Africa mobile phones industry volume: million units, 2005-09 11
Chart 3: Forces driving competition in the mobile phones industry in South Africa, 2009 12
Chart 4: Drivers of buyer power in the mobile phones industry in South Africa, 2009 13
Chart 5: Drivers of supplier power in the mobile phones industry in South Africa, 2009 14
Chart 6: Factors influencing the likelihood of new entrants in the mobile phones industry in South Africa, 2009 16
Chart 7: Factors influencing the threat of substitutes in the mobile phones industry in South Africa, 2009 18
Chart 8: Drivers of degree of rivalry in the mobile phones industry in South Africa, 2009 19
Chart 9: Nokia Corporation: revenues and profitability 24
Chart 10: Nokia Corporation: assets and liabilities 25
Chart 11: LG Electronics Mobile Communications Firms : revenues and profitability 29
Chart 12: LG Electronics Mobile Communications Firms : assets and liabilities 30
Chart 13: Samsung Electronics Co., Ltd. : revenues and profitability 34
Chart 14: Samsung Electronics Co., Ltd. : assets and liabilities 35
Chart 15: South Africa mobile phones market sales projection : USD million, 2009-14 36
Chart 16: South Africa mobile phones industry volume projection : million units, 2009-14 37

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