1. Market Research
  2. > Business Services
  3. > Advertising and Marketing
  4. > Advertising Market Trends
  5. > An Insight into the US Digital Advertising Market 

An Insight into the US Digital Advertising Market 

  • February 2016
  • -
  • Frost & Sullivan
  • -
  • 14 pages

An Insight into the US Digital Advertising Market : From Single Channel to Cross Channel Advertising

Introduction and Overview

This Frost & Sullivan market insight presents an analysis of the US digital advertising market. Specifically, this insight outlines the key trends in the US digital advertising market and presents an overview of the key capabilities required to deliver comprehensive and unified cross-channel advertising solutions. Throughout this insight, the terms advertising and ad are used interchangeably.

The Digital Advertising Landscape

According to the Interactive Advertising Bureau (IAB), the following are key highlights of the US digital advertising market:

- Internet advertising revenues in the United States totaled $ billion in the second quarter (Q2) 2015, an increase of % from the first quarter (Q1) 2015 total of $ billion and an increase of % from the Q2 2014 total of $ billion. Year-to-date revenues through June 2015 totaled $ billion, up % from the $ billion reported in 2014.

- Q2 2015 was the highest quarter on record, with the % year-over-year growth besting the 10-year compound annual growth rate (CAGR) of % from 2006 to 2015.

- Social advertising in the United States totaled $ billion during half year (HY) 2015, up from $ billion in the first months of 2014. According to the IAB, search continued to lead ad formats, while mobile continued its steady growth.

- Non-mobile search accounted for $ billion ( % of total) of Q2 2015 revenues, compared with $ billion ( % of total) in Q2 2014. Inclusive of mobile-related search revenue, the search format totaled $ billion ( % of total) in Q2 2015 revenues.

- Non-mobile display-related advertising accounted for $ billion or 24% of total revenues during Q2 2015, up % from the $ billion ( % of total) reported in Q2 2014. Q2 2015 display-related advertising includes banner ads ( % of revenues or $ billion), digital video ( % or $ billion), rich media ( % or $ million), and sponsorship ( % or $ million). Inclusive of mobile-related display revenue, the display-related format totaled $ billion ( % of total) in Q2 2015 revenues.

- Mobile revenues increased % from the $ billion ( % of total) reported in Q2 2014 to $ billion ( % of total) in Q2 2015. Mobile revenues consisted of mobile search ($ billion); mobile display, including banner ads, digital video, digital audio, sponsorships, and rich media advertising served to mobile devices ($ billion); and mobile other ($ million).

- Non-mobile classifieds revenues totaled $ million or % of Q2 2015 revenues, up % from the $ million ( % of total) reported in Q2 2014.

- Non-mobile lead generation revenues accounted for % of Q2 2015 revenues, or $ million, down slightly from the $ million ( % of total) reported in Q2 2014.

Table Of Contents

An Insight into the US Digital Advertising Market 
Introduction and Overview 3
The Digital Advertising Landscape 3
Key Trends in the US Digital Advertising Market4
Continued Push towards Integrated Ad Solutions4
Programmatic and Automation5
Cross-channel Advertising6
Smart Data and Events-driven Marketing 9
Native Advertising9
Social Advertising 10
The Final Word12
Legal Disclaimer13

View This Report »

Get Industry Insights. Simply.

  • Latest reports & slideshows with insights from top research analysts
  • 24 Million searchable statistics with tables, figures & datasets
  • More than 10,000 trusted sources
24/7 Customer Support

Talk to Veronica

+1 718 514 2762

Purchase Reports From Reputable Market Research Publishers
Advertising, Public Relations, And Related Services Global Market Report 2017

Advertising, Public Relations, And Related Services Global Market Report 2017

  • $ 4000
  • Industry report
  • December 2016
  • by TBRC Business Research

The advertising, public relations, and related services market comprise establishments offering services for planning, developing, creating and managing advertisement and promotional activities. The USA ...

Global Programmatic Advertising Display Market 2017-2021

Global Programmatic Advertising Display Market 2017-2021

  • $ 3500
  • Industry report
  • December 2016
  • by Infiniti Research Limited

About Programmatic Advertising Display Programmatic advertising involves buying and selling of online advertising display inventory through a bidding process. This process allows advertisers to bid o ...

Global Outdoor Advertising Market 2017-2021

Global Outdoor Advertising Market 2017-2021

  • $ 3500
  • Industry report
  • March 2017
  • by Infiniti Research Limited

About Outdoor Advertising Outdoor advertising is a mass market medium used to broadcast messages for branding and support campaigns. The expenses of outdoor advertising are split between traditional physical ...


ref:plp2016

Reportlinker.com © Copyright 2017. All rights reserved.

ReportLinker simplifies how Analysts and Decision Makers get industry data for their business.