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Consumer and Market Insights: Feminine Hygiene Market in Belgium

  • February 2016
  • -
  • GlobalData
  • -
  • 54 pages

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Summary
Low inflation rate will boost domestic consumption and gives positive influence to consumer spending in Belgium. Sanitary Pads is the leading value category while, Women's Disposable Razors and Blades category forecast to register fastest growth during 2015-2020.The market is consolidated and very few players compete for large market share.

Key Findings
- The Feminine Hygiene market in Belgium will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- Older Consumers highly prefer for Internal Cleansers and Sprays amongst others.

- Drug stores and Pharmacies occupy more than half of the share in the Belgian Feminine Hygiene market.

- Paper and Board is the most used packaging material which accounted for 50.7% share in 2015 in the Feminine Hygiene market in Belgium.

Synopsis
The Consumer and Market Insights report on the Feminine Hygiene market in Belgium provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares. What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for paper and board, flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Bag/Sachet, Aerosol and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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