Table of Contents
Growth in Danish feminine hygiene market will be supported by increasing GDP per capita and low inflation rate in the country. Sanitary Pads is the leading value category while, Pantiliners and Shields category is forecast to register fastest growth during 2015-2020. The market is consolidated which is led by the international players like Always and Gillette and Tampax.
- The Feminine Hygiene market in Denmark will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015
- Consumption of Internal Cleansers and Sprays is high among older consumers
- Drug Stores and Pharmacies accounted for more than half of the share in Tampons category in Denmark's Feminine Hygiene market.
- Flexible packaging is the most used packaging material in the Feminine Hygiene market in Denmark.
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.
What else is contained?
- Market data: Overall market value and volume data with growth analysis for 2010-2020
- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020
- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015
- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more
- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Bottles, Film, Box, Blister Pack and others.
Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis
- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities
- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning
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