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Consumer and Market Insights: Feminine Hygiene Market in India

  • February 2016
  • -
  • GlobalData
  • -
  • 54 pages

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Summary
The Indian Feminine Hygiene market will register moderate growth in value terms during 2015-2020. The Tampons category is forecast to register the fastest growth in both value and volume terms during 2015-2020. Rising Inflation will strengthen the demand for value products in the Indian Feminine Hygiene market.

Key Findings
- Of the five categories analyzed, Sanitary Pads will be the largest growth category, registering a CAGR of 5.4% during 2015-2020

- Mid-Lifers accounted for majority of Internal Cleansers and Sprays consumption

- eRetailers is the leading distribution channel in India, accounting for one third of the overall Feminine Hygiene distribution

- Box is the only outer type used in the Indian Feminine Hygiene market

- The Feminine Hygiene market in the country is highly competitive and is led by players such as Johnson and Johnson Gmbh and the Procter and Gamble Company

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in India provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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