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  4. > Consumer and Market Insights: Feminine Hygiene Market in Italy

Summary
Italian Feminine Hygiene market is highly consolidated and is dominated by the multinational companies such as The Procter and Gamble Company. Sanitary Pads is the largest category in terms of value and volume. Pre-Mid-Lifers aged between 35-44 years, accounts for majority of Sanitary Pads consumption. Drug Stores and Pharmacies is the leading distribution channel in the Italian Feminine Hygiene market.

Key Findings
- The Feminine Hygiene market in Italy will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- Majority of Internal Cleansers and Sprays were consumed by the older population in Italy

- The Women's Disposable Razors and Blades category is forecast to register fastest growth at a CAGR of 3.9% during 2015-2020

- Flexible Packaging is the most commonly used packaging material which accounts for 78.6% share in the Feminine Hygiene market in Italy.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Bag/Sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Feminine Hygiene Market in Italy
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume for the Italian Feminine Hygiene market
• Historical and projected consumption in the Italian Feminine Hygiene market
• Degree of trade up/down in the Italian Feminine Hygiene market
• Volume of the Italian Feminine Hygiene by category
• Historical and forecast market value of the Italian Feminine Hygiene by category
• Winners and losers in the Italian Feminine Hygiene market
• Average category level pricing in the Italian Feminine Hygiene market


Retail Landscape and Key Distribution Channels
• Leading retailers in the Italian Cosmetics and Toiletries market
• Leading distribution channels in the Italian Feminine Hygiene market
• Leading distribution channels by category in the Italian Feminine Hygiene market

Packaging
• Feminine Hygiene market by type of packaging material/container
• Feminine Hygiene market by type of packaging closure/outer
• Feminine Hygiene market by type of packaging, forecasts

Brand and Private Label Share
• Penetration of private label by category in the Italian Feminine Hygiene market
• Private label performance compare to brands in the Italian Feminine Hygiene market
• Market share of leading brands (in value terms) by category

Innovation examples
• New product examples launched in the the Italian Feminine Hygiene market

Appendix
• Country context
• Sector overview
• Category data
• Packaging data
• Category definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014) Figure 2: Market value (EUR, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2010-2013
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by category, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by category, 2015

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