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  4. > Consumer and Market Insights: Feminine Hygiene Market in the Philippines

Summary
The Philippines's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share while the Tampons category is forecast to register fastest growth during 2015-2020. Growing trend of online shopping will drive the Filipino Feminine Hygiene market. Websites such as Lazdaa, Amazon, and eBay are witnessing strong growth, driven by convenience and affordability. Promotional deals such as “Buy 1 Take 1”, “price-offs”, and combo or bulk packs such as “Budget Set” or “Red Days Set”, which are common on these websites, will further fuel sales.

Key Findings
- The Feminine Hygiene market in the Philippines is forecast to register higher growth in value and volume terms during 2015-2020 compared to 2010-2015

- Among all the Feminine Hygiene categories, the Tampons category will register the fastest growth during 2015-2020

- Hypermarkets and Supermarkets is the leading distribution channel in the Filipino Cosmetics and Toiletries market

- Flexible packaging is the most commonly used packaging material in the Feminine Hygiene market in the Philippines

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in the Philippines provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, Paper and Board, rigid plastics and others; container data for: Bag/Sachet, Box, Blister Pack and others

- Consumer level trends: Top four consumer trends which influence Feminine Hygiene product consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-20120

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Feminine Hygiene product consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Feminine Hygiene Market in the Philippines
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume for the Filipino Feminine Hygiene market
• Historical and projected consumption in the Filipino Feminine Hygiene market
• Degree of trade up/down in the Filipino Feminine Hygiene market
• Volume of the Filipino Feminine Hygiene by category
• Historical and forecast market value of the Filipino Feminine Hygiene by category
• Winners and losers in the Filipino Feminine Hygiene market
• Average category level pricing in the Filipino Feminine Hygiene market

Retail Landscape and Key Distribution Channels
• Leading retailers in the Filipino Cosmetics and Toiletries market
• Leading distribution channels in the Filipino Feminine Hygiene market
• Leading distribution channels by category in the Filipino Feminine Hygiene market

Packaging
• Feminine Hygiene market by type of packaging material/container
• Feminine Hygiene market by type of packaging closure/outer
• Feminine Hygiene market by type of packaging, forecasts

Brand Share
• Leading brands in the Filipino Feminine Hygiene market by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the sub-trends
• For key trends in the Filipino Feminine Hygiene market
• How the trend is influencing consumption in the Filipino Feminine Hygiene market
• How to target the trend in the Filipino Feminine Hygiene market
• How the trend will evolve in the Filipino Feminine Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New product examples launched in the Filipino Feminine Hygiene market

Appendix
• Country context
• Sector overview
• Category data
• Packaging data
• Category definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in PHP and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to PHP
Table 4: Average prices (PHP and US$) by category, 2015
Table 5: Leading retailers and store count
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015) Figure 2: Market value (PHP, US$) and volume analysis, 2010-2020
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by category, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Brand share analysis by category, 2015

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