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Consumer and Market Insights: Feminine Hygiene Market in Romania

  • February 2016
  • -
  • GlobalData
  • -
  • 74 pages

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Summary
The Romania's Feminine Hygiene market is forecast to register strong growth in value as well as volume terms during 2015-2020. The Sanitary Pads category will have the largest volume share as well as fastest growth rate during 2015-2020.

Key Findings
- Steady increase in the income levels will help the Feminine Hygiene market register higher growth during 2015-2020.

- The Romanian Feminine Hygiene market is forecast to grow at a CAGR of 7.9% during 2015-2020 in local currency terms.

- The Sanitary Pads category will register the fastest growth at a CAGR of 9.2% during 2015-2020 in value terms.

- Drug Stores and Pharmacies is the leading distribution channel in the Romanian Feminine Hygiene market.

- Romania's Feminine Hygiene market is led by international players like Beiersdorf Ag., The Procter and Gamble company, Johnson and Johnson that a significant market share

- Flexible Packaging is the most used packaging material in the Feminine Hygiene market in Romania.

Synopsis
Canadean's Consumer and Market Insight report on the Feminine Hygiene market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for including Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons and Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board rigid plastics, rigid metal and others; container data for: Box, Film, Blister Pack, Bag/Sachet and others.

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2019.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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