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  4. > Consumer and Market Insights: Feminine Hygiene Market in Russia

Summary
The Feminine Hygiene market in Russia is forecast to register higher growth in value terms during 2015-2020 compared to 2010-2015. Sanitary Pads is the largest category in terms of volume and is also forecast to register fastest growth in volume terms during 2015-2020. Drug Stores and Pharmacies accounts for more than half of value sales in Internal Cleansers and Sprays, and Tampons in the Russian Feminine Hygiene market.

Key Findings
- Majority of Tampons were consumed by urban population in Russia.

- Demand for private label products is higher than for the branded products during 2012-2015.

- Film containers will register fastest growth at a CAGR of 6.1% during 2015-2020 in the Feminine Hygiene market in Russia.

- Beiersdorf Ag, Procter and Gamble Company, Johnson and Johnson Gmbh are the major players in the Russian Feminine Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Feminine Hygiene market in Russia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Internal Cleansers and Sprays, Pantiliners and Shields, Sanitary Pads, Tampons, Women's Disposable Razors and Blades with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Blister Pack, Box, Bag/Sachet and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Feminine Hygiene Market in Russia
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume for the Russian Feminine Hygiene market
• Historical and projected consumption in the Russian Feminine Hygiene market
• Volume of the Russian Feminine Hygieneby category
• Historical and forecast market value of the Russian Feminine Hygieneby category
• Winners and losers in the Russian Feminine Hygiene market
• Average category level pricing in the Russian Feminine Hygiene market

Retail Landscape and Key Distribution Channels
• Leading retailers in the Russian Cosmetics and Toiletries market
• Leading distribution channels in the Russian Feminine Hygiene market
• Leading distribution channels by category in the Russian Feminine Hygiene market

Packaging
• Feminine Hygiene market by type of packaging material/container
• Feminine Hygiene market by type of packaging closure/outer
• Feminine Hygiene market by type of packaging, forecasts
• Brand and Private Label Share
• Penetration of private label by category in the Russian Feminine Hygiene market
• Private label performance compare to brands in the Russian Feminine Hygiene market
• Market share of leading brands (in value terms) by category

Innovation examples
• New product examples launched in the Russian Feminine Hygiene market

Appendix
• Country context
• Sector overview
• Category data
• Packaging data
• Category definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014) Figure 2: Market value (RUB, US$) and volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by category, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2009-2014), Age Profile (2014) Figure 2: Market value (RUB, US$) and volume analysis, 2010-2020
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2010-2013
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by category, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by category, 2015

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