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Consumer and Market Insights: Personal Hygiene Market in Austria

  • February 2016
  • -
  • GlobalData
  • -
  • 53 pages

Summary

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Summary
Rising exports and falling oil prices supports steady economic growth in Austria. Soap is the leading value category while, Bath and Shower Products is forecast to register fastest growth during 2015-2020.The Personal Hygiene market in Austria is led by Beiersdorf AG, Unilever PLC and Colgate-Palmolive GmbH.

Key Findings
- The Personal Hygiene market in Austria will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- The Bath and Shower products will gain market share during 2015-2020.

- Older population prefer Soaps amongst other categories in Personal Hygiene market in Austria.

- Hypermarkets and Supermarkets occupy more than half of the market share in the Austrian Personal Hygiene market.

- Rigid Plastics is the most used packaging material which occupies 51.7% share in the Personal Hygiene market in Austria.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Austria provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, paper and board, Glass and others; container data for: Film, Tube, Bag/Sachet, Bottles, Wrapper, Jar, Tub, Box, Aerosol and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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