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Consumer and Market Insights: Personal Hygiene Market in Brazil

  • February 2016
  • -
  • GlobalData
  • -
  • 54 pages

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Summary
The Brazilian Personal Hygiene market is a high growth market led by Soap category in volume terms. The Anti-Perspirants and Deodorants category is forecast to register the fastest growth in both value and volume terms during 2015-2020.

Key Findings
- Of the three categories analyzed, Anti-Perspirants and Deodorants will be the largest as well as fastest growing value category, registering a CAGR of 17.4% during 2015-2020

- Soaps witnessed higher consumption amongst Kids

- Hypermarkets and Supermarkets is the leading distribution channel accounting for more than half of distribution share in the Personal Hygiene market

- The Personal Hygiene market in Brazil is competitive and is led by market players such as Unilever PLC and Colgate-Palmolive GmbH

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Brazil provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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