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  5. > Consumer and Market Insights: Personal Hygiene Market in Canada

Summary
Bath and Shower Products is the leading value category, accounting for 38.4% of the Personal Hygiene market in 2015. Between 2009 and 2014, the personal disposable income of the Canadian consumers increased by a CAGR of 2.8%, which has encouraged consumers to try new Personal Hygiene products with unique ingredients that help them to achieve rewarding experiences. Further, due to allegations over false claims and fabricated labels describing natural ingredient content, it has become difficult for consumers to trust brands of natural products. Therefore, consumers will increasingly seek certifications and tested products.

Key Findings
- The Personal Hygiene market in Canada will register marginally higher growth both in value and volume terms during 2015-2019 when compared to 2010-2015

- Soap is forecast to register fastest CAGR of 1.6% during 2015-2020

- Novel and Experiential, Vitality and Balance are the leading trends in Canadian Personal Hygiene market.

- Innovative marketing is playing a vital role in Canada while, consumers prefer to use bespoke products in the Personal Hygiene market.

- Older consumers mostly use Soaps amongst other products in Canada.

- Hypermarkets and Supermarkets occupy more than half of the share in the Canadian Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Canada.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Tube, Wrapper, Aerosol and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Personal Hygiene Market in Canada
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for Canadian Personal Hygiene market
• Historic and forecast consumption in Canadian Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Degree of trade up/down in Canadian Personal Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in Canadian Food market
• Leading distribution channels (value terms) in Canadian Personal Hygiene market
• Leading distribution channels ((value terms) by category

Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast(in volume terms)

Brand Share
• Brand share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the Mega-trends
• For key trends in Canadian Personal Hygiene market
• How the trend is influencing consumption in Canadian Personal Hygiene market
• How to target the trend in Canadian Personal Hygiene market
• How the trend will evolve in Canadian Personal Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in Canadian Personal Hygiene market
• Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in CAD and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to CAD
Table 4: Average prices (CAD and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Foodservice transactions by sectors, profit and cost, 2015
Figure 3: Category volume consumption by age, gender, education and urbanisation,2015
Figure 4: Consumers purchase behavior - Trading up/down, 2015
Figure 5: Market volume share analysis by categories, 2015
Figure 6: Growth analysis by category, 2010-2020
Figure 7: Change in market share by category, 2015-2020
Figure 8: Leading distribution channels, overall Food, 2011-2014
Figure 9: Leading distribution channels by category, 2015
Figure 10: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 11: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 12: Brand share analysis by categories, 2015

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Bath And Shower Industry

11 months ago

Related Market Segments :

Bath And Shower
Deodorant
Soap

ref:plp2016

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