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Consumer and Market Insights: Personal Hygiene Market in Canada

  • February 2016
  • -
  • GlobalData
  • -
  • 73 pages

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Summary
Bath and Shower Products is the leading value category, accounting for 38.4% of the Personal Hygiene market in 2015. Between 2009 and 2014, the personal disposable income of the Canadian consumers increased by a CAGR of 2.8%, which has encouraged consumers to try new Personal Hygiene products with unique ingredients that help them to achieve rewarding experiences. Further, due to allegations over false claims and fabricated labels describing natural ingredient content, it has become difficult for consumers to trust brands of natural products. Therefore, consumers will increasingly seek certifications and tested products.

Key Findings
- The Personal Hygiene market in Canada will register marginally higher growth both in value and volume terms during 2015-2019 when compared to 2010-2015

- Soap is forecast to register fastest CAGR of 1.6% during 2015-2020

- Novel and Experiential, Vitality and Balance are the leading trends in Canadian Personal Hygiene market.

- Innovative marketing is playing a vital role in Canada while, consumers prefer to use bespoke products in the Personal Hygiene market.

- Older consumers mostly use Soaps amongst other products in Canada.

- Hypermarkets and Supermarkets occupy more than half of the share in the Canadian Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Canada.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Canada provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for: Film, Bottles, Box, Tube, Wrapper, Aerosol and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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