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Consumer and Market Insights: Personal Hygiene Market in Denmark

  • February 2016
  • -
  • GlobalData
  • -
  • 54 pages

Summary

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Summary
Bath and Shower Products is the leading value category, while the Soap category is forecast to register fastest growth during 2015-2020. Shower Products occupy majority of the share in Bath and Shower Products category. Rexona and Palmolive are the leading brands in the Danish Personal Hygiene market.

Key Findings
- The Personal Hygiene market in Denmark will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- Majority of Soaps were consumed by older consumers amongst others in Denmark's Personal Hygiene market.

- Hypermarkets and Supermarkets accounted for 51.2% share in the Personal Hygiene market in Denmark.

- Rigid Plastics is the most used packaging material in the Danish Personal Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Denmark provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, Glass, Paper and Board and others; container data for: Bottles, Jar, Tube, Box, Aerosol and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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