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Consumer and Market Insights: Personal Hygiene Market in Hungary

  • February 2016
  • -
  • GlobalData
  • -
  • 54 pages

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Summary
The Personal Hygiene market in Hungary is forecast to register higher growth during 2015-2020, supported by increasing disposable income in the country. Anti-Perspirants and Deodorants is the leading value category, while Soap is the largest category in volume terms.

Key Findings
- Rising disposable income coupled with a large working population is driving the consumer packaged goods market in Hungary

- The Anti-Perspirants and Deodrants will register the fastest growth at a CAGR of 4.4% during 2015-2020

- Health and Beauty Stores is the leading distribution channel in the Hungarian Personal Hygiene market

- The private label penetration in Hungarian Personal Hygiene market is high.

- The Hungarian Personal Hygiene market is dominated by international companies such as Unilever PLC, Beiersdorf AG and Colgate-Palmolive GmbH etc.

- Bottle containers made using Rigid Plastics is the most used container type in the Personal Hygiene market in Hungary.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Hungary provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants and Deodrants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, paper and board, rigid plastics, rigid metal and others; container data for:, Box, Film, Wrapper and others.

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

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