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Consumer and Market Insights: Personal Hygiene Market in Italy

  • February 2016
  • -
  • GlobalData
  • -
  • 56 pages

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Summary
The Personal Hygiene market in Italy will register low growth in value and volume terms during 2015-2020 as well as 2010-2015. Marginal rise in inflation will not affect the demand for Personal Hygiene products in Italy. Bath and Shower Products is the leading value category and is also forecast to register the fastest growth during 2015-2020.

Key Findings
- Liquid Bath Products is the largest segment with in the Bath and Shower Products category in Italy's Personal Hygiene market

- The Aerosol Anti-Perspirant segment is expected to gain market share within the Anti-Perspirants and Deodorants category

- Hypermarkets and Supermarkets and Convenience Stores account for the majority of the sales in Italy's Personal Hygiene market

- Demand for store brands is growing at a faster pace than branded products

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Italy provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning.

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