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Summary
Anti-Perspirants and Deodorants is the leading value category, accounting for a majority of the Personal Hygiene market in 2015 while the Soap category is forecast to register the highest CAGR of 4.6% during the same period. The Anti-Perspirants and Deodorants and Soap category have a close market share by volume. The euro crisis has led many Dutch consumers to be cautious with their spending pattern and opt for more value for money products. Further, the government in Netherlands is emphasizing on healthy living and therefore Personal Hygiene products that are “natural” or “organic” are further gaining popularity, as they are perceived to be 'better for you' and safe.

Key Findings
- The Personal Hygiene market in the Netherlands is forecast to register higher growth in value and volume terms during 2015-2020 in comparison to 2010-2015

- Marginal inflation will not have a significant influence on the Personal Hygiene market in the Netherlands

- Anti-Perspirants and Deodorants is the leading value category in 2015

- The Roll-On Deodorants segment is expected to gain market share within the Anti-Perspirants and Deodorants category

- Hypermarkets and Supermarkets account for the majority of the sales in Netherland's Personal Hygiene market

- The private label presence is the highest in the Soap category in the Netherland's Personal Hygiene market

- Rising discretionary income has increased the demand for unique products that offer a new experience

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Netherlands provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

- Consumer level trends: Top four consumer trends which influence Spirits consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Personal Hygiene Market in Netherlands
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Netherlands Personal Hygiene market
• Historic and forecast consumption in the Netherlands Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Degree of trade up/down in the Netherlands Personal Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Netherlands Cosmetics and Toiletries market
• Leading distribution channels (value terms) in the Netherlands Personal Hygiene market
• Leading distribution channels ((value terms) by category

Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Netherlands Personal Hygiene market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework and explanation of the Mega-trends
• For key trends in Netherlands Personal Hygiene market
• How the trend is influencing consumption in Netherlands Personal Hygiene market
• How to target the trend in Netherlands Personal Hygiene market
• How the trend will evolve in Netherlands Personal Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the Netherlands Personal Hygiene market
Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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