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  5. > Consumer and Market Insights: Personal Hygiene Market in Norway

Summary
High disposable income supported by low inflation will drive demand in the Norwegian Personal Hygiene market. Personal Hygiene market in the country is led by the Anti-Perspirants and Deodorant category in terms of value consumption. Hypermarkets and Supermarkets is the leading distribution channel in the market.

Key Findings
- The Norwegian Personal Hygiene market will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- The Soap category accounted for 70.7% share by volume in the Personal Hygiene market in Norway.

- Lilleborg AS and Unilever PLC are the market leaders in the Norwegian Personal Hygiene market.

- Flexible Packaging is the most commonly used packaging material in the Personal Hygiene market in Norway

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Norway provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through distribution channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, paper and board and others; container data for: Film, Bottles, Wrapper, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

Table Of Contents

Consumer and Market Insights: Personal Hygiene Market in Norway
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Norwegian Personal Hygiene market
• Historic and forecast consumption in the Norwegian Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Degree of trade up/down in the Norwegian Personal Hygiene market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Norwegian Cosmetics and Toiletries market
• Leading distribution channels (value terms) in the Norwegian Personal Hygiene market
• Leading distribution channels (value terms) by category


Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Norwegian Personal Hygiene market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Innovation examples
• New products launched in the European Personal Hygiene market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in NOK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to NOK
Table 4: Average prices (NOK and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Consumers purchase behavior - Trading up/down, 2015
Figure 4: Market volume share analysis by categories, 2015
Figure 5: Growth analysis by category, 2010-2020
Figure 6: Change in market share by category, 2015-2020
Figure 7: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 8: Leading distribution channels by category, 2015
Figure 9: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 10: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 11: Private label penetration by categories, 2015
Figure 12: Private label and brand share growth, 2012-2015
Figure 13: Brand share analysis by categories, 2015

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