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Consumer and Market Insights: Personal Hygiene Market in Romania

  • February 2016
  • -
  • GlobalData
  • -
  • 72 pages

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Summary
Anti-Perspirants and Deodorants is the leading value category, accounting for 41.7% of the Personal Hygiene market in 2015. An increasing preference for plant based products can be witnessed in Romania and could be associated with the increased preference for 'better-for-you' products as they are directly applied to the skin every day. Further, busy consumers who are out-of-home frequently is a rapidly emerging consumer segment in Romania wherein easy-to-carry, travel-friendly and convenient packaging will be a driver.

Key Findings
- The Personal Hygiene market in Romania will register higher growth both in value and volume terms during 2015-2019 compared to 2010-2015

- Anti-Perspirants and Deodorants is forecast to represent fastest growth at a CAGR of 4.5% during 2015-2020

- Majority of Anti-Perspirants and Deodorants were consumed by Female population in Romania.

- Personalization and Efficient and Effective are the major trends in the Personal Hygiene market in Romania.

- Kids bathing products are increasing it's demand and preference in the Personal Hygiene market in Romania.

- Drug Stores and Pharmacies is the leading distribution channel in the Soap category in the Romanian Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Romania.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Romania provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for rigid plastics, paper and board, flexible packaging, rigid metal and others; container data for: Bottles, Wrapper, Box, Aerosol, Film and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2015-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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