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  5. > Consumer and Market Insights: Personal Hygiene Market in Saudi Arabia

Summary
High disposable income and significant proportion of young population will drive demand for Personal Hygiene products in Saudi Arabia. The market will register marginally higher growth in value terms during 2015-2020 compared to 2010-2015.

Key Findings
- Of the three categories analyzed, Anti-Perspirants and Deodorants will be the largest value category, registering a CAGR of 2.1% during 2015-2020

- Male population accounted for majority of Anti-Perspirants and Deodorants consumption

- Hypermarkets and Supermarkets is the leading distribution channel accounting for nearly half of the overall Personal Hygiene distribution

- The Personal Hygiene market in Saudi Arabia is highly competitive and is led by players such as Beiersdorf AG and Unilever PLC

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Saudi Arabia provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2015-2020

- Category coverage: Value and growth analysis for Anti-Perspirants and Deodorants, Bath and Shower Products, and Soap, with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2012-2015

- Distribution data: Percentage of sales within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and others in 2015

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal and others; container data for: Bottles, Box, Aerosol and others

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Personal Hygiene Market in Saudi Arabia
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Saudi Arabian Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Saudi Arabian Cosmetics and Toiletries market
• Leading distribution channels (value terms) in the Saudi Arabian Personal Hygiene market
• Leading distribution channels ((value terms) by category

Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Innovation examples
• New products launched in the Saudi Arabian Personal Hygiene market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in SAR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Average prices (SAR and US$) by category, 2015
Table 4: Segment level analysis by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share analysis by categories, 2015

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