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Consumer and Market Insights: Personal Hygiene Market in Sweden

  • February 2016
  • -
  • GlobalData
  • -
  • 73 pages

Summary

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Summary
Sanitary Pads is the leading value category while the Pantilinersand Shields category is forecast to register fastest growth during 2015-2020. Added Functionality and Efficient and Effective are the leading trends driving the growth in the market. It will be important for the manufacturers to launch innovative products to maintain their market share in the highly competitive market.

Key Findings
- The Personal Hygiene market in Sweden will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- Premiumization and Indulgence and Personalization are the leading trends in the Swedish Personal Hygiene market.

- Swedish people are more interested in using new products in the Personal Hygiene market.

- Hypermarkets and Supermarkets occupies for more than half of the market share in Anti-Perspirants and Deodorants category in the Swedish Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Sweden.

- Axe, Barnängen and Family Fresh are the major players in the Swedish Personal Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, paper and board and others; container data for: Film, Bottles, Box, Aerosol and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

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