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  5. > Consumer and Market Insights: Personal Hygiene Market in Sweden

Summary
Sanitary Pads is the leading value category while the Pantilinersand Shields category is forecast to register fastest growth during 2015-2020. Added Functionality and Efficient and Effective are the leading trends driving the growth in the market. It will be important for the manufacturers to launch innovative products to maintain their market share in the highly competitive market.

Key Findings
- The Personal Hygiene market in Sweden will register higher growth both in value and volume terms during 2015-2020 compared to 2010-2015

- Premiumization and Indulgence and Personalization are the leading trends in the Swedish Personal Hygiene market.

- Swedish people are more interested in using new products in the Personal Hygiene market.

- Hypermarkets and Supermarkets occupies for more than half of the market share in Anti-Perspirants and Deodorants category in the Swedish Personal Hygiene market.

- Rigid Plastics is the most used packaging material in the Personal Hygiene market in Sweden.

- Axe, Barnängen and Family Fresh are the major players in the Swedish Personal Hygiene market.

Synopsis
Canadean's Consumer and Market Insights report on the Personal Hygiene market in Sweden provides insights on high growth categories to target, trends in the usage of packaging materials, types and closures category level distribution data and brands market shares.

What else is contained?

- Market data: Overall market value and volume data with growth analysis for 2010-2020

- Category coverage: Value and growth analysis for Anti-Perspirants, Bath and Shower Products and Soap with inputs on individual segment share within each category and the change in their market share forecast for 2015-2020

- Leading players: Market share of brands and private labels, including private label growth analysis from 2011-2014

- Distribution data: Value shares within each category through channels such as Hypermarkets and Supermarkets, Convenience Stores, Health and Beauty Stores and more

- Packaging data: consumption breakdown for packaging materials and containers in each category, in terms of percentage share of number of units sold. Packaging material data for flexible packaging, rigid plastics, rigid metal, paper and board and others; container data for: Film, Bottles, Box, Aerosol and others.

-  Consumer level trends: Top four consumer trends which influence Personal Hygiene consumption

- Future outlook: Reviews and recommendations on how the market will shape up from 2014-2020

Reasons To Buy
- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Access the key and most influential consumer trends driving Spirits consumption, and how they influence consumer behavior in the market which will help determine the best audiences to target

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

Table Of Contents

Consumer and Market Insights: Personal Hygiene Market in Sweden
Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators - Population and age structure, GDP and Consumer Price Index

Market Overview and Consumer Demographics
• Value and volume analysis for the Swedish Personal Hygiene market
• Historic and forecast consumption in the Swedish Personal Hygiene market
• Category volume consumption analysis by gender, age, education and urbanization
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by categories with change in market share
• Average category level pricing
• Segment share in a category (value terms) and change in market share

Retail Landscape and Key Distribution Channels
• Leading retailers in the Swedish Cosmetics and Toiletries market
• Leading distribution channels (value terms) in the Swedish Personal Hygiene market
• Leading distribution channels (value terms) by category

Packaging
• Personal Hygiene market by type of packaging material/container (in volume terms)
• Personal Hygiene market by type of packaging closure/outer (in volume terms)
• Personal Hygiene market by type of packaging, forecast (in volume terms)

Brand and Private Label Share
• Penetration of private label by categories in the Swedish Personal Hygiene market
• Private label growth (in value terms) compared to national brands
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean's consumer trend framework
Four key trends in the Swedish Personal Hygiene market
• How the trend is influencing consumption in the Swedish Personal Hygiene market
• How to target the trend in the Swedish Personal Hygiene market
• How the trend will evolve in the Swedish Personal Hygiene market
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in the Swedish Personal Hygiene market

Appendix
• Country context
• Category value and volume data
• Consumer Demographics data
• Sector Overview
• Segment data
• Packaging data

Appendix
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Sub-trends definitions
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in EUR and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to EUR
Table 4: Average prices (EUR and US$) by category, 2015
Table 5: Segment level analysis by category, 2015
Table 6: Leading retailers
Table 7: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Category volume consumption by age, gender, education and urbanisation,2015
Figure 3: Market volume share analysis by categories, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics and Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis - key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Private label penetration by categories, 2015
Figure 11: Private label and brand share growth, 2012-2015
Figure 12: Brand share analysis by categories, 2015

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